OakX:The Data-Driven City Kristina Redgrave - SF Mayors Office of Civic Inn...
Rich Crandall / OakX: Better By Design
1.
2.
3. TRADITIONAL THINKING DESIGN THINKING
(Directed) (Emergent)
Planning of a flawless intellect Enlightened trial and error
Avoid failure Fail fast
Expert advantage Ignorance advantage
Right answers Right questions
Rigorous analysis Rigorous testing
Presentations and meetings Experiments and experiences
Telling Showing
Headquarters In the field
Subject expert Process expert
Arm’s length customer research Deep customer immersion
Periodic Continuous
Thinking and planning Doing
If you build it, they’ll buy it If they inspire it, they’ll buy it
4. 1) How do we shorten the iteration
cycle?
http://gothamschools.org/wp-content/uploads/2008/09/test.jpg
5. Process | Leadership Public Schools
Leadership Public Schools is on a
mission to address the most
challenging issues in urban high
school education. We have
deliberately structured ourselves as
an R & D organization focused on
developing a range of technology-
enhanced instructional and data
tools and innovation processes that
are replicable and cost effective for
both charter and traditional schools.
All of our products and processes
begin from a collaborative, iterative
design process and move through the
prototype, alpha and beta phases
with many feedback points based on
qualitative and quantitative data
from key stakeholders – the teachers
and students.
6. 2) How do we redefine the
problem?
Make version 2.0 of an incubator.
remember, as you experienced, empathy is about gaining confidence that you are working on the right problem…when you are stuck: get out, have a direct experience with the PEOPLE involved. Consider you own work and ask yourself, who can I engage?Story of how changing the framing can have great personal, and $ impact