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TRADITIONAL THINKING                   DESIGN THINKING
(Directed)                             (Emergent)
    Planning of a flawless intellect    Enlightened trial and error

    Avoid failure                       Fail fast

    Expert advantage                    Ignorance advantage

    Right answers                       Right questions

    Rigorous analysis                   Rigorous testing

    Presentations and meetings          Experiments and experiences
    Telling                             Showing

    Headquarters                        In the field
    Subject expert                      Process expert
    Arm’s length customer research      Deep customer immersion
    Periodic                            Continuous
    Thinking and planning               Doing

    If you build it, they’ll buy it    If they inspire it, they’ll buy it
1) How do we shorten the iteration
                       cycle?
http://gothamschools.org/wp-content/uploads/2008/09/test.jpg
Process | Leadership Public Schools

              Leadership Public Schools is on a
                    mission to address the most
                challenging issues in urban high
                      school education. We have
          deliberately structured ourselves as
              an R & D organization focused on
             developing a range of technology-
               enhanced instructional and data
           tools and innovation processes that
           are replicable and cost effective for
         both charter and traditional schools.
              All of our products and processes
          begin from a collaborative, iterative
        design process and move through the
             prototype, alpha and beta phases
         with many feedback points based on
              qualitative and quantitative data
         from key stakeholders – the teachers
                                   and students.
2) How do we redefine the
           problem?

Make version 2.0 of an incubator.
Credit: Education Elements
3) How do we break the curse of
knowledge?
Credit: Education Elements
YES, AND.
Doug
Adventure Series: Cozy Camp
Rich Crandall / OakX: Better By Design

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Rich Crandall / OakX: Better By Design

  • 1.
  • 2.
  • 3. TRADITIONAL THINKING DESIGN THINKING (Directed) (Emergent) Planning of a flawless intellect Enlightened trial and error Avoid failure Fail fast Expert advantage Ignorance advantage Right answers Right questions Rigorous analysis Rigorous testing Presentations and meetings Experiments and experiences Telling Showing Headquarters In the field Subject expert Process expert Arm’s length customer research Deep customer immersion Periodic Continuous Thinking and planning Doing If you build it, they’ll buy it If they inspire it, they’ll buy it
  • 4. 1) How do we shorten the iteration cycle? http://gothamschools.org/wp-content/uploads/2008/09/test.jpg
  • 5. Process | Leadership Public Schools Leadership Public Schools is on a mission to address the most challenging issues in urban high school education. We have deliberately structured ourselves as an R & D organization focused on developing a range of technology- enhanced instructional and data tools and innovation processes that are replicable and cost effective for both charter and traditional schools. All of our products and processes begin from a collaborative, iterative design process and move through the prototype, alpha and beta phases with many feedback points based on qualitative and quantitative data from key stakeholders – the teachers and students.
  • 6. 2) How do we redefine the problem? Make version 2.0 of an incubator.
  • 7.
  • 8. Credit: Education Elements 3) How do we break the curse of knowledge?
  • 11.
  • 12. Doug
  • 13.
  • 14.

Hinweis der Redaktion

  1. TESTING?!?!
  2. Meet doug.
  3. remember, as you experienced, empathy is about gaining confidence that you are working on the right problem…when you are stuck: get out, have a direct experience with the PEOPLE involved. Consider you own work and ask yourself, who can I engage?Story of how changing the framing can have great personal, and $ impact