1. Take Action On Big Data
Powered by Vectorwise
Christian RAZA
Sales Director
November 23, 2011
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2. From INGRES to ACTIAN
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3. Big Data
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4. Big Data
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5. Big Data
Unisphere Research - 2011
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6. Business Intelligence limits
1. BI systems, like all other systems, suffer from
entropy and inflexibility to change.
2. The “time to insight” is too long.
3. True insight is often delivered, but does not lead to
effective action.
Robin Bloor
The Bloor Group
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7. Action Apps - Combining Insight and Action

8. Revolution and Evolution…
1) Next-Gen Mobile - Smart
Devices and Tablets
2) Social Media - Social Business
and Enterprise 2.0
3) Cloud computing
4) Consumerization of IT
5) Big data
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9. Introducing Action Apps
Action Apps are
lightweight consumer
style applications that
automate business
actions.
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10. It’s as easy as…
1. Select your Data Probes
Simple and composite probes
Traditional & non-traditional data sources
Structured & unstructured data
2. Set your Triggers
Simply slide and set thresholds for events
3. Define your Action
Notification to an individual or group
Manual or Automated
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11. Step 1 – Select Your Data Probe
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12. Step 2 – Set Your Triggers
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13. Step 3 – Define Your Action
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14. Results
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15. Grouping Action Apps into Action App Store
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16. Apps in Action!
Every Industry has
Examples Where
Timely Automated
Action Delivers Value
McKinsey Estimates
over $2Tn of
Incremental Value...
...but doesn’t say
HOW!
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17. Cloud Action Platform
• The Cloud-based Platform on
which Action Apps are built and
deployed
• Data probes interrogate
structured and unstructured data
from a wide variety of data
sources
• Takes input feeds from these
data probes and reacts to
conditions that you have selected
• Triggers the Actions that you
have specified
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18. Cloud Action Platform - Powered by Vectorwise
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19. VectorWise: High Performance – Low Cost
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20. Customer Experiences – Performance
Right out of the box, Vectorwise lets us effortlessly plow through millions
and millions of rows of data…The Vectorwise leaders and
technologists have performed a miracle here.”
Warren S. Master, CTO, The Rohatyn Group, New York
“We ported a business application from Oracle to
Vectorwise and were astounded by the substantial
performance increases, up to 70x…
Michael Thuleweit, Managing Director, Datamatics
© 2011 Actian Corporation
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21. Action Apps in The Business Press
Actian wants to create products that behave
more like the consumer-oriented apps found on
smartphones, which can take action in response
to changes in business information.
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22. Analysts Support for the Actian Movement
“The accelerating pace of business and increasing pressures for better customer
service and lower costs are making event-driven activities more important in
almost every industry.” Executives have lots of information, but they don't know
when to take action and what action to take,"
“Actian seeks acquisitions, partnerships for
actionable BI”
“Decision making in Global 2000 companies is paralyzed with “data-waiting”…
…This creates an action-deficit resulting in missed opportunities to monetize
trends, or worse, creates unnecessary risk that could have been avoided by
immediate action.”
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