This document summarizes Toca Boca, a company that creates digital toys and games for young children. It discusses Toca Boca's research into how children play, the different types of play they aim to support through their apps, and their timeline since launching in 2011. Their goal is to design apps that feel more like creative play than traditional games.

1. THIS IS TOCA BOCA
#toccon
BY: BJÖRN JEFFERY

2. RESEARCH

3. BONNIER R&D + STEVE JOBS (RIP)
Mag+ www.vimeo.com/bonnier

4. SHARED SCREENS

5. PASS-BACK EFFECT
”What we noticed was
children – even very
young children –
playing on devices that
weren’t specifically
designed for them”
http://www.flickr.com/photos/rvettese/3752277813

6. TYPES OF PLAY
MAKE-
ACTIVE MANIPULATIVE CREATIVE LEARNING
BELIEVE
Physical Dolls Construction Music Books
Outdoors Role-play Puzzles Arts & Crafts Games
Sports Scenes Patterns Audio-Visual Skills

7. TYPES OF PLAY
LEARNING
ACTIVE
MAKE-
BELIEVE
MANIPULATIVE CREATIVE

8. PLAYING > GAMING
LEARNING > EDUCATION

9. SO FAR

10. TIMELINE
• First development - January 2011
• First product release - March 2011
• Tenth product released - December 2011
• 5 million downloads - January 2012

11. TOCA HOUSE
?
FEB 23rd

13. THE END
CONTACT ME - bjorn @ tocaboca.com & twitter.com/bjornjeffery
FOLLOW US - www.tocaboca.com & twitter.com/tocaboca
IN THE APP STORE
Search: ”Toca Boca”