1. Gaining a Foothold in the
Offshore Wind Market
Toronto, ON
29 March 2011
OCEANS, LAKES & RIVERS. INNOVATION, EXCELLENCE & SERVICE.

2. Outline
• Offshore wind backgrounder
• W5, regulatory, challenges
• About Baird and our experiences in
offshore wind
• Lessons learned

3. Offshore Wind Backgrounder (I)
• In Europe over 3 GW
installed since 1991, but
97% since 2000
• In North America, 10 +
years of talk, ZERO
offshore wind turbines
installed
• Ontario – was in a good
position to be the first in the Who
• Handful of (serious) developers
water, but there’s been • Handful of less-serious developers
some regulatory hiccups
• China largest growth Services and Support
• Large Eng. Conglomerates
market • Specialty Firms
• European players

4. Offshore Wind Backgrounder (II)
Regulatory Challenges
• REA (Overall process) Technical (Ontario-
• MOE (EA process) focused)
• MNR (Lands and Leasing) • Ice
• CEAA - Class EA? • Construction Vessels
• DFO - Fisheries • Construction Ports
Relatively easy to overcome
• Transport Canada - NWPA
• Many others Political (Ontario-focused)
Most existing developers don’t • “Perfect Storm” (HST, TOD
know or understand this process
until they are already in it. billing, increased rates)
• Election year
• Some dubious developers
Led to a moratorium (twice!)

5. Baird & Associates
• Coastal, ocean and river engineering
consultants
• Canadian firm founded in 1981
• 75 employees recognized worldwide
for innovative, ecologically sensitive,
and cost-effective solutions

6. Getting Involved
• Leveraging our existing expertise
?
•Strong base in a supporting field
•Partnered, got into small
projects (still doing this!)
•Leveraged existing contacts

7. Lessons Learned
What has worked What has not worked
• Strong core business and • Trade shows with many
reputation vendors, few buyers
• Partnerships with like-minded • Clients with questionable
firms financing
• Sell what you know and why • Financial backers with OE
they need it and service teams in place from
• Loss-leader projects to “get in Europe
the door”
• Domestic content requirements Thanks!
• Know them and sell them
• Local knowledge of technical Questions/Comments?
and regulatory issues amcgillis@baird.com
(905) 845-5385