1. BUSINESS CONCEPT
LA FONTANA D’ONIL

2. FINANCIAL SITUATIONS
Cooperative with 20
partners that provide 2000
euro's per person to
manage the transfer of the
building and land adjacent
to the house that now
belongs to
DiputaciónProvincial de
Alicante.
The council of Onil
collaborates.
If necessary we would
apply for loans with ICO as
a medium‐size new
company employing staff
under 25.

3. VISION‐ VISION STATEMENT
• To create a type of
accommodation,
non‐existent in the
area, aimed at people
looking for a place
for both work and
leisure activities.

4. MILESTONE-STEP BY STEP
DESCRIPTION OF WHAT THE BUSINESS
IS ABOUT
• Creation of the cooperative
• Articles
• Adoption of legal statutes
• Financial Consolidation.
• Application for the transfer and subsequent
allocation of the house and grounds.
• Initial plan for the habilitation of the house and
land.
• Contract insurances (civil liability, continent,
content, etc.)

5. CUSTOMERS TO WHOM THE
BUSINESS IS ADDRESSED
All kinds of people
depending on the time
of the year and their
purchasing power.
Camping
(campsite);First floor
for families for a low
price; Second floor for
people with higher
purchasing power.

6. COMPETITIVE ANALYSIS‐SWOT
ANALYSIS
• Benefits • Disadvantages
• The facilities are adequate • It is unknown
for the purpose to be • The business is new in the
used. area.
• There is an establishment • It is not a private property
of food that meets the and it can’t never be.
regulations required
nearby.
• It is well located and well
communicated.
• The climate and
landscape are very good.

7. • Difficulties • Opportunities
• The premises arethe • There is nothing similar
property of the in the area
Diputación de Alicante • It is a good time for
which is a public start‐ups of young people
organism and the transfer for the availability of
will be for a number of grants.
years determined by • The building and land
official regulations. are in perfect condition.
• There are regulations to • The Council is in favor
be followed for this type and it collaborates.
of accommodatioin
business and it is
necessary to ask
permission for any change
or reform

8. PRODUCT/SERVICE
DESCRIPTION
Hotel facility that consists of:
• a big old house renovated and
restored as a hotel and situated in
the mountain overlooking the
village at a distance of 2 km of
good road and with a good way to
walk to the village (15 ')
• Garden with paths to the main
house.
• Camping area just 150 meters
away with all necessary facilities.
Bathrooms, changing rooms, play
area, etc.)
• Picnic area
• Barbecues.
• Parking.

9. • What is offered • Extra services:
• Camping for tents and • 24‐hour babysitting.
caravans. • Excursions: to the
• Multiple rooms (up to 4 mountains, castles
persons) with twin beds itinerary, tours to nearby
and shower (1st floor) towns.
• Community Living room • Adventure activities:
(1st floor) horses, archery, cycling,
• Kitchen with all etc.
appliances for the use of • Outdoor Festivals:
guests (1st floor) medieval fairs, barbecues,
• Double room with traditional country
bathroom and living room parties.
(2nd floor)
• Catering service

10. MARKETING STRATEGY, SALES
TACTICS, ADVERTISING & PUBLICITY
• Through the internet advertised as rural accommodation with
photographs, drawings and maps.
• Creating a website with continuous updates of the activities.
• Ads in local TV.
• Directions through road signs in strategic places.
•Direct publicity through associations such as:
‐ Youth centers, associations of trekking
‐ Schools
‐ Retired people
‐ Sports Clubs.
Organization of special events at different times of the year:
• Halloween. • Christmas
• Moors and Christians • Easter
• Summer • solstices and equinoxes.
• Organization of workshop and seminars for different types of
companies.
Economy offers for groups.

11. MANAGERS
BOOKING MAINTENANCE CATERING
COMMISSION OF
MANAGEMENT-
BOARD
RECEPTION AND CLEANING AND
MAINTENANCE
SALES OFFICE GARDERING
EXTRAS