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What Is SEO?


Search Engine
Optimization


     Sagar Shah
     OIMS.in

         Om Infomedia Solutions   1
What Is SEO?

   IT IS AN ART
TO GET MORE TRAFFIC




                                          2
                 Om Infomedia Solutions
Why SEO?
    For Rank up in
   Major search Engines




      Om Infomedia Solutions   3
How Search Engines Work?
   The first basic truth you need to know
to learn SEO is that search engines are
not humans. While this might be obvious
for everybody, the differences between how
humans and search engines view web pages
aren't. Unlike humans, search engines are
text-driven.




               Om Infomedia Solutions    4
Keywords –the Most Important Item in
 SEO
     Keywords are the   most important SEO element for
 every search engine,   they are what search strings
 are matched against.   Choosing the right keywords to
 optimize for is thus   the first and most crucial
 step to a successful   SEO campaign.




                   Om Infomedia Solutions            5
Keyword Density


  After you have chosen the keywords that
 describe your site and are supposedly of
 interest to your users, the next step is to
 make your site keyword-rich and to have good
 keyword density for your target keywords.
 Keyword density although no longer a very
 important factor in SEO is a common measure of
 how relevant a page is.



                  Om Infomedia Solutions      6
Keywords in Special Places


 Keywords are very important not only as quantity
but as quality as well – i.e. if you have more
keywords   in   the   page     title,          the   headings,   the
first paragraphs – this counts more that if you
have many keywords at the bottom of the page.




                      Om Infomedia Solutions                           7
Meta Tags

Meta tags are used to summarize information
of a page for search engine crawlers. This
information is not directly visible to humans
visiting your website. The most popular are
the meta keywords and description tag. These
meta tags to be inserted into the area of
your page.




                Om Infomedia Solutions          8
Content Is King
 Search engines (and your readers) love fresh
content and providing them with regularly
updated, relevant content is a recipe for success.
Generally, when a site is frequently updated, this
increases the probability that the spider will
revisit the site sooner. You can't take for sure
that if you update your site daily, the spider
will visit it even once a week but if you do not
update your contents regularly, this will
certainly drop you to from the top of search
results.



                  Om Infomedia Solutions             9
Visual Extras and SEO
     Search engines have no means to
index directly extras like images, sounds,
flash movies, JavaScript. Instead, they
rely on your to provide meaningful textual
description and based on it they can index
these files. In a sense, the situation is
similar to that with text 10 or so years
ago – you provide a description in the met
tag   and   search   engines   uses   this
description to index and process your page



               Om Infomedia Solutions    10
Short-term results
You should start to see a positive difference in
weeks if not.
• No need for aesthetic compromise
  Your site should maintain its glance distinctive
  and feel front, during and after optimization.
• Integrate with your existing site
  The major part of the work of optimization will be
  in the slides, gained you ‘notification of it.




                    Om Infomedia Solutions         11
Share of Search Market
August 2008




                Om Infomedia Solutions   12
Organic Vs Paid




                  Om Infomedia Solutions   13
Om Infomedia Solutions   14
Om Infomedia Solutions   15
Om Infomedia Solutions   16
Om Infomedia Solutions   17
Sagar Shah
+91-8866189856
www.oims.in
Sagar@oims.in

                 Om Infomedia Solutions   18

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SEO Benefits

  • 1. What Is SEO? Search Engine Optimization Sagar Shah OIMS.in Om Infomedia Solutions 1
  • 2. What Is SEO? IT IS AN ART TO GET MORE TRAFFIC 2 Om Infomedia Solutions
  • 3. Why SEO? For Rank up in Major search Engines Om Infomedia Solutions 3
  • 4. How Search Engines Work? The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Om Infomedia Solutions 4
  • 5. Keywords –the Most Important Item in SEO Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. Om Infomedia Solutions 5
  • 6. Keyword Density After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Om Infomedia Solutions 6
  • 7. Keywords in Special Places Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. Om Infomedia Solutions 7
  • 8. Meta Tags Meta tags are used to summarize information of a page for search engine crawlers. This information is not directly visible to humans visiting your website. The most popular are the meta keywords and description tag. These meta tags to be inserted into the area of your page. Om Infomedia Solutions 8
  • 9. Content Is King Search engines (and your readers) love fresh content and providing them with regularly updated, relevant content is a recipe for success. Generally, when a site is frequently updated, this increases the probability that the spider will revisit the site sooner. You can't take for sure that if you update your site daily, the spider will visit it even once a week but if you do not update your contents regularly, this will certainly drop you to from the top of search results. Om Infomedia Solutions 9
  • 10. Visual Extras and SEO Search engines have no means to index directly extras like images, sounds, flash movies, JavaScript. Instead, they rely on your to provide meaningful textual description and based on it they can index these files. In a sense, the situation is similar to that with text 10 or so years ago – you provide a description in the met tag and search engines uses this description to index and process your page Om Infomedia Solutions 10
  • 11. Short-term results You should start to see a positive difference in weeks if not. • No need for aesthetic compromise Your site should maintain its glance distinctive and feel front, during and after optimization. • Integrate with your existing site The major part of the work of optimization will be in the slides, gained you ‘notification of it. Om Infomedia Solutions 11
  • 12. Share of Search Market August 2008 Om Infomedia Solutions 12
  • 13. Organic Vs Paid Om Infomedia Solutions 13