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Adrian Towse 
Director 
Office of Health Economics 
London, UK 
Presentation to Genesis Conference 2014, 9 December, Westminster, London The economics of risk-sharing and personalised medicine
Presentation to Genesis Conference December 9, 2014 
2 
Agenda 
•What are the elements of value in personalised medicine? 
•What institutional arrangements are needed for the assessment of value? 
•Generating the evidence, linking it to value, getting the technologies used 
•The need to align incentives 
•Flexible pricing, coverage with evidence development and PBRSAs 
•Challenge of diagnostic uptake
3 
Presentation to Genesis Conference December 9, 2014 
Value 
1. Reducing drug adverse effects 
2. Reducing time delays in selecting optimal Tx 
3.Increasing adherence or willingness to start Tx 
4. Enabling Tx effective in a small fraction to be made available 
5.Informing, reducing uncertainty about value 
Framework to assess value of personalised medicine in the context of treatment 
Source: Garau et al. (2013)
Presentation to Genesis Conference December 9, 2014 
4 
Examples of Pathways for Value in Personalised Medicine 
Source: Garau et al. (2013)
Presentation to Genesis Conference December 9, 2014 
5 
Agenda 
•What are the elements of value in personalised medicine? 
•What institutional arrangements are needed for the assessment of value? 
•Generating the evidence, linking it to value, getting the technologies used 
•The need to align incentives 
•Flexible pricing, coverage with evidence development and PBRSAs 
•Challenge of diagnostic uptake
Presentation to Genesis Conference December 9, 2014 
6 
Agenda 
•What are the elements of value in personalised medicine? 
•What institutional arrangements are needed for the assessment of value? 
•Generating the evidence, linking it to value, getting the technologies used 
•The need to align incentives 
•Flexible pricing, coverage with evidence development and PBRSAs 
•Challenge of diagnostic uptake
Presentation to Genesis Conference December 9, 2014 
7 
Aligning incentives 
7
Presentation to Genesis Conference December 9, 2014 
8 
Aligning incentives – what is needed? 
•A greater willingness on the part of payers to accept prices that reflect value. 
•A greater willingness on the part of drug and test developers to generate evidence to demonstrate that their price provides value 
•Realistic expectations on all parties around the standards for evidence. This involves the use of CED and real world evidence collection for both drugs and diagnostics. 
•Public investment to complement the efforts of payers and manufacturers, recognising the limitations for both to invest in evidence collection on all of the questions that matter. 
•A need for price flexibility for drugs as evidence of their value for different groups of patients emerges over time 
•Consideration of some form of IP protection (for example, data exclusivity) for diagnostics to cover evidence of clinical utility 
Source: Towse and Garrison (2013)
Presentation to Genesis Conference December 9, 2014 
9 
Agenda 
•What are the elements of value in personalised medicine? 
•What institutional arrangements are needed for the assessment of value? 
•Generating the evidence, linking it to value, getting the technologies used 
•The need to align incentives 
•Flexible pricing, coverage with evidence development and PBRSAs 
•Challenge of diagnostic uptake
Presentation to Genesis Conference December 9, 2014 
10 
Need for flexible pricing and more outcomes-based PAS
11 
Presentation to Genesis Conference December 9, 2014 
UK AMS Pricing and Reimbursement Recommendations 
Recommendation 14: Flexible, value-based pricing and reimbursement system 
•Adjust prices over time—for increases and decreases in value 
•Need to be able to handle single biomarker and large platform multiple biomarker tests 
•Should consider cost per QALY and cost-offsets 
•But also consider: 
oValue of greater certainty of response 
oValue of improved adherence 
oValue of great uptake
Presentation to Genesis Conference December 9, 2014 
12
Presentation to Genesis Conference December 9, 2014 
13 
Performance guarantees are not new ….. 
13
Presentation to Genesis Conference December 9, 2014 
14 
Performance based risk sharing arrangements 
To manage utilization in the real world 
To provide evidence regarding decision uncertainty 
- Outcomes guarantees - Money back guarantees - Conditional treatment continuation 
Cost sharing arrangement 
- Budget capping 
- Utilization capping 
- Discounts 
- Price/volume 
Payer-producer/provider 
arrangement 
Coverage with evidence development 
Performance linked reimbursement 
Intermediate endpoint 
Clinical endpoint 
- Only with research 
- Only in research 
- Process of care 
Pre-specified agreement 
No pre-specified agreement 
Source: ISPOR Task Force Report
Presentation to Genesis Conference December 9, 2014 
15 
Performance based risk sharing arrangements 
To manage utilization in the real world 
To provide evidence regarding decision uncertainty 
- Outcomes guarantees 
- Money back guarantees 
- Conditional treatment continuation 
- Budget capping - Utilization capping - Discounts - Price/volume 
Coverage with evidence development 
Performance linked reimbursement 
Intermediate endpoint 
Clinical endpoint 
- Only with research 
- Only in research 
- Process of care 
Pre-specified agreement 
No pre-specified agreement 
Examples of PBRSA Schemes 
UK: MS RSS 
Aus: Bosentan 
UK: Votrient 
Fr:glitazones risperidone 
US Medicare: LVRS, PET, PTAS 
Italy: oncology schemes 
UK: Velcade, Lucentis 
Source: Adapted from ISPOR Task Force Report 
Cost sharing arrangement
Presentation to Genesis Conference December 9, 2014 
16 
UK Multiple Sclerosis Risk Sharing Scheme: Test Case or interesting anomaly?
17 
Presentation to Genesis Conference December 9, 2014 
Agenda 
•What are the elements of value in personalised medicine? 
•What institutional arrangements are needed for the assessment of value? 
•Generating the evidence, linking it to value, getting the technologies used 
•The need to align incentives 
•Flexible pricing, coverage with evidence development and PBRSAs 
•Challenge of diagnostic uptake
18 
Presentation to Genesis Conference December 9, 2014 
France (INCa) – An approach to clinical implementation 
•28 regional platforms 
•Partnerships between several laboratories located in University hospitals and cancer centres 
•Cooperation between pathologists and biologists 
•Compensation of local pathologists for sample shipment 
•Free of charge to patients and hospitals 
•Public/private partnerships for molecular testing 
•Early phase network of 16 early phase clinical trial centers (CLIP2) 
Source: Buzyn 2013.
19 
Presentation to Genesis Conference December 9, 2014 
France – estimates of economic impact of molecular testing 
PFS = progression free survival 
•Focus on cost-offset arising from not treating non- responder subgroups patients identified through testing. 
•May explain willingness to fund the INCa initiative Source: Calvo 2011
Presentation to Genesis Conference December 9, 2014 
20 
Summary 
•What are the elements of value in a diagnostic test? 
•A summary of nine case studies 
•What institutional arrangements are needed for the assessment of value? 
•Options for appraising stratified medicines and diagnostics 
•Generating the evidence, linking it to value, getting the technologies used 
•The need to align incentives 
•Recognise diverse forms of evidence 
•Flexible pricing and coverage with evidence development 
•Diagnostic uptake – not yet resolved in the NHS

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Presentation_genesis_conference_dec2014

  • 1. Adrian Towse Director Office of Health Economics London, UK Presentation to Genesis Conference 2014, 9 December, Westminster, London The economics of risk-sharing and personalised medicine
  • 2. Presentation to Genesis Conference December 9, 2014 2 Agenda •What are the elements of value in personalised medicine? •What institutional arrangements are needed for the assessment of value? •Generating the evidence, linking it to value, getting the technologies used •The need to align incentives •Flexible pricing, coverage with evidence development and PBRSAs •Challenge of diagnostic uptake
  • 3. 3 Presentation to Genesis Conference December 9, 2014 Value 1. Reducing drug adverse effects 2. Reducing time delays in selecting optimal Tx 3.Increasing adherence or willingness to start Tx 4. Enabling Tx effective in a small fraction to be made available 5.Informing, reducing uncertainty about value Framework to assess value of personalised medicine in the context of treatment Source: Garau et al. (2013)
  • 4. Presentation to Genesis Conference December 9, 2014 4 Examples of Pathways for Value in Personalised Medicine Source: Garau et al. (2013)
  • 5. Presentation to Genesis Conference December 9, 2014 5 Agenda •What are the elements of value in personalised medicine? •What institutional arrangements are needed for the assessment of value? •Generating the evidence, linking it to value, getting the technologies used •The need to align incentives •Flexible pricing, coverage with evidence development and PBRSAs •Challenge of diagnostic uptake
  • 6. Presentation to Genesis Conference December 9, 2014 6 Agenda •What are the elements of value in personalised medicine? •What institutional arrangements are needed for the assessment of value? •Generating the evidence, linking it to value, getting the technologies used •The need to align incentives •Flexible pricing, coverage with evidence development and PBRSAs •Challenge of diagnostic uptake
  • 7. Presentation to Genesis Conference December 9, 2014 7 Aligning incentives 7
  • 8. Presentation to Genesis Conference December 9, 2014 8 Aligning incentives – what is needed? •A greater willingness on the part of payers to accept prices that reflect value. •A greater willingness on the part of drug and test developers to generate evidence to demonstrate that their price provides value •Realistic expectations on all parties around the standards for evidence. This involves the use of CED and real world evidence collection for both drugs and diagnostics. •Public investment to complement the efforts of payers and manufacturers, recognising the limitations for both to invest in evidence collection on all of the questions that matter. •A need for price flexibility for drugs as evidence of their value for different groups of patients emerges over time •Consideration of some form of IP protection (for example, data exclusivity) for diagnostics to cover evidence of clinical utility Source: Towse and Garrison (2013)
  • 9. Presentation to Genesis Conference December 9, 2014 9 Agenda •What are the elements of value in personalised medicine? •What institutional arrangements are needed for the assessment of value? •Generating the evidence, linking it to value, getting the technologies used •The need to align incentives •Flexible pricing, coverage with evidence development and PBRSAs •Challenge of diagnostic uptake
  • 10. Presentation to Genesis Conference December 9, 2014 10 Need for flexible pricing and more outcomes-based PAS
  • 11. 11 Presentation to Genesis Conference December 9, 2014 UK AMS Pricing and Reimbursement Recommendations Recommendation 14: Flexible, value-based pricing and reimbursement system •Adjust prices over time—for increases and decreases in value •Need to be able to handle single biomarker and large platform multiple biomarker tests •Should consider cost per QALY and cost-offsets •But also consider: oValue of greater certainty of response oValue of improved adherence oValue of great uptake
  • 12. Presentation to Genesis Conference December 9, 2014 12
  • 13. Presentation to Genesis Conference December 9, 2014 13 Performance guarantees are not new ….. 13
  • 14. Presentation to Genesis Conference December 9, 2014 14 Performance based risk sharing arrangements To manage utilization in the real world To provide evidence regarding decision uncertainty - Outcomes guarantees - Money back guarantees - Conditional treatment continuation Cost sharing arrangement - Budget capping - Utilization capping - Discounts - Price/volume Payer-producer/provider arrangement Coverage with evidence development Performance linked reimbursement Intermediate endpoint Clinical endpoint - Only with research - Only in research - Process of care Pre-specified agreement No pre-specified agreement Source: ISPOR Task Force Report
  • 15. Presentation to Genesis Conference December 9, 2014 15 Performance based risk sharing arrangements To manage utilization in the real world To provide evidence regarding decision uncertainty - Outcomes guarantees - Money back guarantees - Conditional treatment continuation - Budget capping - Utilization capping - Discounts - Price/volume Coverage with evidence development Performance linked reimbursement Intermediate endpoint Clinical endpoint - Only with research - Only in research - Process of care Pre-specified agreement No pre-specified agreement Examples of PBRSA Schemes UK: MS RSS Aus: Bosentan UK: Votrient Fr:glitazones risperidone US Medicare: LVRS, PET, PTAS Italy: oncology schemes UK: Velcade, Lucentis Source: Adapted from ISPOR Task Force Report Cost sharing arrangement
  • 16. Presentation to Genesis Conference December 9, 2014 16 UK Multiple Sclerosis Risk Sharing Scheme: Test Case or interesting anomaly?
  • 17. 17 Presentation to Genesis Conference December 9, 2014 Agenda •What are the elements of value in personalised medicine? •What institutional arrangements are needed for the assessment of value? •Generating the evidence, linking it to value, getting the technologies used •The need to align incentives •Flexible pricing, coverage with evidence development and PBRSAs •Challenge of diagnostic uptake
  • 18. 18 Presentation to Genesis Conference December 9, 2014 France (INCa) – An approach to clinical implementation •28 regional platforms •Partnerships between several laboratories located in University hospitals and cancer centres •Cooperation between pathologists and biologists •Compensation of local pathologists for sample shipment •Free of charge to patients and hospitals •Public/private partnerships for molecular testing •Early phase network of 16 early phase clinical trial centers (CLIP2) Source: Buzyn 2013.
  • 19. 19 Presentation to Genesis Conference December 9, 2014 France – estimates of economic impact of molecular testing PFS = progression free survival •Focus on cost-offset arising from not treating non- responder subgroups patients identified through testing. •May explain willingness to fund the INCa initiative Source: Calvo 2011
  • 20. Presentation to Genesis Conference December 9, 2014 20 Summary •What are the elements of value in a diagnostic test? •A summary of nine case studies •What institutional arrangements are needed for the assessment of value? •Options for appraising stratified medicines and diagnostics •Generating the evidence, linking it to value, getting the technologies used •The need to align incentives •Recognise diverse forms of evidence •Flexible pricing and coverage with evidence development •Diagnostic uptake – not yet resolved in the NHS