13. Teen Thinking - Identity Why be yourself when you can turn yourself into someone you would rather be? Have freedom to be who we want others to believe we are. Online provides place for experimentation and feedback. Be Cool. Fit In. Concerned more about personal consequences than effects of their behavior on others.
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17. Univ. of Massachusetts-Dartmouth, University Marketing Study, 2009 For scholarships & high-demand programs To avoid embarrassment to School
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31. Advocacy / Social Good Challenge them to see themselves as citizens of online communities Consequential Meaningful Powerful New Media is beneficial-- We should not lock it out.