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Nuria Cerdá-Esteban	

Wissenschaftlerin und Science-Slammerin
MEINE FÜNF KRITERIEN FÜR GUTE
WISSENSCHAFTSKOMMUNIKATION
Max-Delbrück-Centrum für Molekulare Medizin
Warum mache ich das Ganze?
• Es macht Spaß	

• Ich glaube daran, der Gesellschaft was
zurückzugeben (Wissenstransfer &
kommunizieren, wie der wissenschaftliche
Prozess funktioniert)	

• Ich lerne jede Menge dazu	

• Es ist ein Motivationsschub für meine eigene
Forschung!
http://www.phdcomics.com/comics/archive.php?comicid=1174
Gute Wissenschaftskommunikation
ist für mich…
EHRLICH
http://www.twisteddoodles.com/post/74884896513/the-truth-about-
eureka-i-say-bollocks-a-lot
Zum Weiterlesen: https://storify.com/BeckiePort/overlyhonestmethods
• Ehrlichkeit muss auch im Wissenschaftssystem
verankert sein	

• Wissenschaftler müssen auch alleine
kommunizieren dürfen (nicht institutionell)
EMOTIONAL
„Man muss die Leute dort abholen, wo sie stehen.“
Die Inhibition des Rho Signalweges durch die
RhoGAP STARD13 integriert Wachstum und
Morphogenese in der Bauchspeicheldrüse
Die Hipster-Bauchspeicheldrüse
• Ein emotionaler Zugang zur Öffentlichkeit und
eine rationale Erklärung der Wissenschaft
schließen sich nicht gegenseitig aus 	

• Die Wissenschaft soll sich nicht von anderen
Themen abheben
EINLADEND
• Wissenschaftskommunikation muss für die
Öffentlichkeit / die Kommunikationspartner
konzipiert sein	

• Wissenschaftskommunikation kann den
Feedback der Öffentlichkeit an die
Wissenschaft ermöglichen, sowie die
Zusammenarbeit von Wissenschaftlern
FLEXIBEL
http://www.phdcomics.com/comics/archive.php?comicid=784
• In den Formaten sollte eine gewisse Flexibilität
vorhanden sein 	

• Wissenschaftskommunikation sollte im
Wissenschaftssystem gewürdigt werden
VIELFÄLTIG
Twitter
Blogs
Science Slam
Fishbowl Diskussionen
Facebook
Lange Nacht der Wissenschaften
Print Wissenschaftsmagazine
Elektronische Wissenschaftsmagazine
• DieTrennung von 2.0 und klassischen
Formaten ist überholt, beide Ansätze ergänzen
sich gegenseitig	

• Wir müssen Raum für Kreativität und
Innovation schaffen
VIELFÄLTIGFLEXIBEL
EINLADEND
EMOTIONALEHRLICH
GUTE
WISSENSCHAFTSKOMMUNIKATION
IST FÜR MICH…

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Meine 5 Kriterien für gute Wissenschaftskommunikation #wowk14