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Improving Public Relations and
  Media Outreach for Small
  businesses & Non-Profits
    PR Services offered through
             Nuvisions




                                  1
Complete Communications
               Integration

   Media Contact and Collaboration Management
   Distribution Capabilities
   Activity Tracking and Full Reporting
   News Management
   Target Opportunities (Speaking Opportunities, Editorial
    Calendars)
   Project Management and Campaign Tracking
   Intranet and Online Pressroom Management
   Analysis


                                                              2
Problems/Issues Faced by many Small
         Busineesses & Non-Profits Today


   Uncoordinated media outreach and limited media
    contact and publication accessibility

   Manual updating of Media Contacts

   Limited and time-consuming news clipping/gathering

   Slow and ineffective reporting-difficult to analyze &
    quantify impact

   Departments working in “silos”-lack of integration/
    efficiencies

                                                            3
Solutions

   Comprehensive and up to date media lists saving
    organizations time and resources by getting rid of time
    consuming task of researching and locating media contacts
    that write about your issues or topics

   Greater returns on media campaigns realized by expanding
    media outreach and gaining greater coverage in the press

   Comprehensive news tracking saving organizations time and
    money by automating news clipping

   Real time reporting and detailed analysis giving organizations
    insight into the effectiveness of media campaigns



                                                                     4
Nuvisions Media Relations Wheel




                   Media Contacts




Measurement      Nuvisions Consulting   Distribution




                        News




                                                       5
Media Contacts
             •Nuvsions delivers
             the most
             comprehensive
             database in the
             industry, filled
             with detailed
             information about
             more than 1.4
             million global and
             nearly 1 million
             US journalists and
             bloggers, media
             outlets and
             publicity
             opportunities
             including editorial
             calendars,
             awards,
             conferences and
             tradeshows

                                   6
Media Contacts
             Through it’s partners
             Nuvisions provides
             rich media profiles
             that go well beyond
             basic contact
             information and
             include the preferred
             method of contact,
             links to recent news
             written by the
             journalist and even
             podcast interviews
             with the journalists
             The result is a 360-
             degree view of each
             media contact and
             outlet.




                                     7
Distribution Model
   Nuvision’s delivers your press release directly to the inbox of
    influential reporters, journalist, bloggers, and analyst that
    write about your issues and topics

   Nuvisions distribution model includes unlimited press release
    sends, online newswire sends, and anti-spam capabilities to
    ensure your messages get through to the intended recipients

   Nuvisions analytic tools includes detailed reporting on
    number of press contacts your distribution was sent to,
    number of email opens, web statistics for online press release
    readership and interest levels, detailed profile on the
    publication in which your article appears including outlet
    circulation, and ad value calculations


                                                                      8
   In today’s 24x7
                  media world, many

News Monitoring
                  organizations often
                  struggle to stay on
                  top of their news,
                  dedicating precious
                  resources to
                  filtering through the
                  noise to find what’s
                  relevant for the
                  organization.
                 Nuvisions will free
                  up your valuable
                  resources and
                  monitors all your
                  news whether it is
                  from traditional
                  news sources,
                  online news sites,
                  blogs or the new
                  social media we
                  electronically clip
                  from over 50,000
                  publications, online
                  news sites, and
                  social media sites.
                 Nuvisions
                  electronically
                  receives and
                  automatically stores
                  all of the clippings
                  you get from any
                  source you choose.
                  Your stored
                  clippings are
                  instantly available
                  for viewing,
                  printing, analyzing
                  and sharing with
                  others.


                                         9
News Analysis and
                       Nuvisions
                        measures
                        the
                        effectivenes
                        s of your PR
                        programs
                        by
                        analyzing
                        your news
                        coverage,
                        PR
                        activities, as
                        well as
                        issues and
                        topics that
                        are
                        important
                        to your
                        organizatio
                        n
                       These
                        reports
                        include
                        charts and
                        graphs
                        breaking
                        down your
                        news by the
                        top


                                    10
Media Contacts Analysis and
                          Nuvsions
                           produces
                           dozens of
                           easy-to-
                           read
                           charts and
                           graphs
                           that allow
                           you to
                           gain
                           valuable
                           and
                           immediate
                           insight
                           into your
                           selected
                           media
                           contacts
                           allowing
                           you to see
                           which
                           outlets,
                           demograp
                           hic areas,
                           subject
                           and beat
                           codes are
                           represente

                                        11
Nuvisions
  Creating a New Vision for your Vision

Thank You for Considering Nuvisions for
 you Public Relations and Media
 Outreach Efforts




                                          12

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Improving Public Relations and Media Outreach for Small businesses & Non-Profits

  • 1. Improving Public Relations and Media Outreach for Small businesses & Non-Profits PR Services offered through Nuvisions 1
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  • 3. Problems/Issues Faced by many Small Busineesses & Non-Profits Today  Uncoordinated media outreach and limited media contact and publication accessibility  Manual updating of Media Contacts  Limited and time-consuming news clipping/gathering  Slow and ineffective reporting-difficult to analyze & quantify impact  Departments working in “silos”-lack of integration/ efficiencies 3
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