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NuRelm, Inc. Online Marketing Sampler Platter   NuRelm E-Business Software [email_address] NuRelm, NuContent and Osmosis are trademarks of NuRelm, Inc. © 2005 NuRelm, Inc. All Rights Reserved
What We’ll Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who We Are NuRelm provides  Internet-based software and services  to a wide variety of industries, including  construction, medical, manufacturing, and non-profit.
What We Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are you? Quick introduction and statement about what you’d like to get out of the presentation.
Ingredients
First Thing First ... ,[object Object],[object Object],[object Object],[object Object],[object Object],Don’t submit a site that makes you look bad.
Planning a Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing: The Two Big Questions ,[object Object],[object Object],[object Object],If we can answer these questions, then we know where to start. ? ? ? ? ?
How Do They Find Your Site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Good news: you can influence  all  of these items! !
What Makes Them Come Back? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting people to return to your site does not have to cost money, but it requires  your time .
Prep
What IS Online Marketing? Step 1: Find Me! (alternate title: Looking For Love In All the Right Places)‏ Big search engines Social networking Articles / press Paid listings Membership organizations Local search listings Your Site!
Don’t Just Survive, Thrive! What makes people come back to a website once they find it? POP QUIZ!
But What IS Online Marketing? You must have a site that works and that does what a client wants, but once that’s in place,  GOOD CONTENT  is what will usually bring them back. Step 2: Come Back! (alternate title: Hold Me)‏ Good structure GOOD CONTENT Good functionality
Don’t Just Survive, Thrive! How can you make your website’s visitors bend to your will and do things you want them to do on your site? POP QUIZ!
But What IS Online Marketing? You must have a site that works and that does what a client wants, but once that’s in place,  GOOD CONTENT  is what will usually bring them back. Good structure GOOD CONTENT Good functionality Step 3: Do What I Want! (alternate title… oh, never mind)‏
Find Me: Search Engines ,[object Object],[object Object],[object Object],Links from other sites to your site are critical to building good organic results. People won’t link to you if your content is bad. So, good content is critical! What are “organic” results and how do I beef mine up?
Don’t Just Survive, Thrive! Who’s got some suggestions on revving up your site’s organic search results? POP QUIZ!
Cook
Tell Search Engines: How Do I Register? ,[object Object],[object Object],[object Object],[object Object],Google’s “Submit your site” link is in their “About Google” section.
Tell Search Engines: How Do I Register?
Who Should I Register With? ,[object Object],[object Object],[object Object],Don’t worry about registering with everyone - choose 3 to 8 top spiders and any directories that seem relevant.
How do SE’s Rank My Site? ,[object Object],[object Object],[object Object],[object Object],[object Object],Every common ranking technique relies on  good Web site content .
Find Me: Search Engines From a 2007 article on www.infovis-wiki.net Ok, this is weird, but ... Smileys = Websites Fingers = Links Big = High PageRank Got it?
What Not to Do … ,[object Object],[object Object],[object Object],[object Object],Search engine programmers are smart, and they have seen it all – attempting to deceive them will get you ranked lower or removed.
Example: Links from Other Sites Be creative and look for honest, relevant linking opportunities.
Don’t Just Survive, Thrive! What are some other creative ways to build links to your website? POP QUIZ!
Example: Online Newsletter What:  NuRelm sends customers, partners and prospects periodic informational newsletters. Results : Much  more effective  than newspaper ads, much  cheaper . Caution : Good newsletters require  effort  on your part.
eNewsletters: How do they work? 1. Subscriber Database 2. Build Database 3. Newsletter Content / Format 4. Send It! Subscriber List
Find Me: Social Networking To be honest, I don't even know what  ALL  of these are. But I know the big ones. Grab an “AddThis” button from www.addthis.com Do you have kids? Ask them about these sites.
Find Me: Articles / Press ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Come on, writing a good, relevant article isn't  that  much trouble!  Ok, con your co-workers into it, it's worth it. Want to be recognized as an expert in your field?  Here's your chance!
Find Me: Paid Listings ,[object Object],[object Object],[object Object],Need instant gratification?
Find Me: Paid Listings Pick one or more ads Pick one or more sets of keywords Pick a max daily budget
Don’t Just Survive, Thrive! Which keyword will cost you less per click on AdWords: “auto repair” or “ monroeville auto repair” ? POP QUIZ!
Find Me: Membership Orgs ,[object Object],[object Object],You're paying these guys … make sure you're making the most of them. Look for ways to help fellow members that also help you.  We do workshops like this … fun for us, useful for you, everybody wins.  We wish they would serve beer at these things, though.
Find Me: Local Search ,[object Object],[object Object],[object Object],[object Object],These are often free (Google and Yahoo are free), so make sure you're on them! Lots of organizations (like member orgs) are providing local business searches.
Enjoy
Keep Marketing ,[object Object],[object Object],Try this: get an intern and tell him to spent a day finding places to place links and publish online articles, and to put the results in a spreadsheet for you. The Internet seems magical sometimes. Unfortunately, it’s not … marketing must go on, just like in the real world.
Don’t Just Survive, Thrive! What other marketing tasks can you put into your marketing plan and get your hapless intern to do?  How will you track what they’re doing? POP QUIZ!
Monitor Your Plan’s Progress ,[object Object],[object Object],[object Object],Google Analytics will tell you more about your site visitors than you even want to know.  And it’s FREE! If you don’t know how well your efforts are working then how … oh you know the rest.
Web site statistics programs provide a wealth of data. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monitor your progress
Monitor your progress: Example
Put processes in place ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Conclusion
Sam Shaaban [email_address] 724-430-0490 Thanks!

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Workshop Online Marketing Short 08 25 09(2)

  • 1. NuRelm, Inc. Online Marketing Sampler Platter NuRelm E-Business Software [email_address] NuRelm, NuContent and Osmosis are trademarks of NuRelm, Inc. © 2005 NuRelm, Inc. All Rights Reserved
  • 2.
  • 3. Who We Are NuRelm provides Internet-based software and services to a wide variety of industries, including construction, medical, manufacturing, and non-profit.
  • 4.
  • 5. Who are you? Quick introduction and statement about what you’d like to get out of the presentation.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Prep
  • 13. What IS Online Marketing? Step 1: Find Me! (alternate title: Looking For Love In All the Right Places)‏ Big search engines Social networking Articles / press Paid listings Membership organizations Local search listings Your Site!
  • 14. Don’t Just Survive, Thrive! What makes people come back to a website once they find it? POP QUIZ!
  • 15. But What IS Online Marketing? You must have a site that works and that does what a client wants, but once that’s in place, GOOD CONTENT is what will usually bring them back. Step 2: Come Back! (alternate title: Hold Me)‏ Good structure GOOD CONTENT Good functionality
  • 16. Don’t Just Survive, Thrive! How can you make your website’s visitors bend to your will and do things you want them to do on your site? POP QUIZ!
  • 17. But What IS Online Marketing? You must have a site that works and that does what a client wants, but once that’s in place, GOOD CONTENT is what will usually bring them back. Good structure GOOD CONTENT Good functionality Step 3: Do What I Want! (alternate title… oh, never mind)‏
  • 18.
  • 19. Don’t Just Survive, Thrive! Who’s got some suggestions on revving up your site’s organic search results? POP QUIZ!
  • 20. Cook
  • 21.
  • 22. Tell Search Engines: How Do I Register?
  • 23.
  • 24.
  • 25. Find Me: Search Engines From a 2007 article on www.infovis-wiki.net Ok, this is weird, but ... Smileys = Websites Fingers = Links Big = High PageRank Got it?
  • 26.
  • 27. Example: Links from Other Sites Be creative and look for honest, relevant linking opportunities.
  • 28. Don’t Just Survive, Thrive! What are some other creative ways to build links to your website? POP QUIZ!
  • 29. Example: Online Newsletter What: NuRelm sends customers, partners and prospects periodic informational newsletters. Results : Much more effective than newspaper ads, much cheaper . Caution : Good newsletters require effort on your part.
  • 30. eNewsletters: How do they work? 1. Subscriber Database 2. Build Database 3. Newsletter Content / Format 4. Send It! Subscriber List
  • 31. Find Me: Social Networking To be honest, I don't even know what ALL of these are. But I know the big ones. Grab an “AddThis” button from www.addthis.com Do you have kids? Ask them about these sites.
  • 32.
  • 33.
  • 34. Find Me: Paid Listings Pick one or more ads Pick one or more sets of keywords Pick a max daily budget
  • 35. Don’t Just Survive, Thrive! Which keyword will cost you less per click on AdWords: “auto repair” or “ monroeville auto repair” ? POP QUIZ!
  • 36.
  • 37.
  • 38. Enjoy
  • 39.
  • 40. Don’t Just Survive, Thrive! What other marketing tasks can you put into your marketing plan and get your hapless intern to do? How will you track what they’re doing? POP QUIZ!
  • 41.
  • 42.
  • 44.
  • 45.
  • 46. Sam Shaaban [email_address] 724-430-0490 Thanks!

Hinweis der Redaktion

  1. Cost: Compare to print advertising! Effectiveness: If you can come up with something people are interested in enough to subscribe, they will read it! Also, compare to our own experience with print advertising.