The document provides an overview of NuRelm's online marketing services, including building a good website, planning online marketing strategies, search engine optimization techniques, social media engagement, content marketing, and analytics. It emphasizes the importance of ongoing content creation and marketing to drive traffic to websites and keep visitors engaged.
3. Who We Are NuRelm provides Internet-based software and services to a wide variety of industries, including construction, medical, manufacturing, and non-profit.
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5. Who are you? Quick introduction and statement about what you’d like to get out of the presentation.
13. What IS Online Marketing? Step 1: Find Me! (alternate title: Looking For Love In All the Right Places) Big search engines Social networking Articles / press Paid listings Membership organizations Local search listings Your Site!
14. Don’t Just Survive, Thrive! What makes people come back to a website once they find it? POP QUIZ!
15. But What IS Online Marketing? You must have a site that works and that does what a client wants, but once that’s in place, GOOD CONTENT is what will usually bring them back. Step 2: Come Back! (alternate title: Hold Me) Good structure GOOD CONTENT Good functionality
16. Don’t Just Survive, Thrive! How can you make your website’s visitors bend to your will and do things you want them to do on your site? POP QUIZ!
17. But What IS Online Marketing? You must have a site that works and that does what a client wants, but once that’s in place, GOOD CONTENT is what will usually bring them back. Good structure GOOD CONTENT Good functionality Step 3: Do What I Want! (alternate title… oh, never mind)
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19. Don’t Just Survive, Thrive! Who’s got some suggestions on revving up your site’s organic search results? POP QUIZ!
25. Find Me: Search Engines From a 2007 article on www.infovis-wiki.net Ok, this is weird, but ... Smileys = Websites Fingers = Links Big = High PageRank Got it?
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27. Example: Links from Other Sites Be creative and look for honest, relevant linking opportunities.
28. Don’t Just Survive, Thrive! What are some other creative ways to build links to your website? POP QUIZ!
29. Example: Online Newsletter What: NuRelm sends customers, partners and prospects periodic informational newsletters. Results : Much more effective than newspaper ads, much cheaper . Caution : Good newsletters require effort on your part.
30. eNewsletters: How do they work? 1. Subscriber Database 2. Build Database 3. Newsletter Content / Format 4. Send It! Subscriber List
31. Find Me: Social Networking To be honest, I don't even know what ALL of these are. But I know the big ones. Grab an “AddThis” button from www.addthis.com Do you have kids? Ask them about these sites.
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34. Find Me: Paid Listings Pick one or more ads Pick one or more sets of keywords Pick a max daily budget
35. Don’t Just Survive, Thrive! Which keyword will cost you less per click on AdWords: “auto repair” or “ monroeville auto repair” ? POP QUIZ!
40. Don’t Just Survive, Thrive! What other marketing tasks can you put into your marketing plan and get your hapless intern to do? How will you track what they’re doing? POP QUIZ!
Cost: Compare to print advertising! Effectiveness: If you can come up with something people are interested in enough to subscribe, they will read it! Also, compare to our own experience with print advertising.