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You will learn about . . . Some of the technologies characteristic of web 2.0 We will share. . . Some opportunities  and low-cost ways to start This is not . . . A how-to course An IT view of web 2.0 Jargon to be used . . . Wiki Blog RSS – syndication Podcasting URI Web 2.0 –  the nomenclature seems to infer the next version of the web.  It’s already here
[object Object]
Defining Web 2.0 – A Tech Stack?
Defining Web 2.0 – A Philosophy?
Defining Web 2.0 – A Visual Style?
Defining Web 2.0 – A Tag Cloud
Consumer Context ,[object Object],[object Object],[object Object],[object Object]
Consumer Context ,[object Object],[object Object],Video games Social Networks Internet Mobile Devices
B2B Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wiki ,[object Object],[object Object],[object Object]
 
Wiki in the Travel Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog ,[object Object],[object Object],[object Object]
 
Blog vs Website Website Blog Style   Interactivity Connect   post-Browser Diary Editorial Style Trackback Or Comment Syndication “ Deeplinking” RSS Readers (email, iTunes) Corporate Writing Style Discussion Forums Linking/SEO Mobile web
Blogs – a parting shot
Blogging in the Travel Industry? ,[object Object],[object Object],[object Object],[object Object],[object Object]
User Driven and Sustaining ,[object Object],[object Object],[object Object]
Syndication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Syndication
Getting syndicated content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implication: Content Gets Rewired By the Customer
Is syndication for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Context ,[object Object],[object Object],[object Object],[object Object]
++ Syndication is one form of web services
Speaking of Rewiring – Social Tagging ,[object Object],[object Object],[object Object],[object Object]
Social Tagging in the Travel Industry? ,[object Object],[object Object],[object Object]
Podcasting ,[object Object],[object Object],[object Object]
Podcasting ,[object Object]
Podcasting/Video Sharing for the Travel Industry? ,[object Object],[object Object],[object Object]
The Web 2.0 “Look” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is the Web 2.0 “Look” for You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – Get Outside the Browser ,[object Object],[object Object]
Stop and synch for a minute
Is a Session on 2.0 kinda 1.0? ,[object Object],[object Object],[object Object],[object Object]
Pause here for prophetic moment . . . ,[object Object],[object Object]
Coordinates ,[object Object],[object Object],[object Object],[object Object]

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Web 2.0 Primer for the Travel Industry in Alberta

  • 1. You will learn about . . . Some of the technologies characteristic of web 2.0 We will share. . . Some opportunities and low-cost ways to start This is not . . . A how-to course An IT view of web 2.0 Jargon to be used . . . Wiki Blog RSS – syndication Podcasting URI Web 2.0 – the nomenclature seems to infer the next version of the web. It’s already here
  • 2.
  • 3. Defining Web 2.0 – A Tech Stack?
  • 4. Defining Web 2.0 – A Philosophy?
  • 5. Defining Web 2.0 – A Visual Style?
  • 6. Defining Web 2.0 – A Tag Cloud
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.  
  • 12.
  • 13.
  • 14.  
  • 15. Blog vs Website Website Blog Style Interactivity Connect post-Browser Diary Editorial Style Trackback Or Comment Syndication “ Deeplinking” RSS Readers (email, iTunes) Corporate Writing Style Discussion Forums Linking/SEO Mobile web
  • 16. Blogs – a parting shot
  • 17.
  • 18.
  • 19.
  • 21.
  • 22. Implication: Content Gets Rewired By the Customer
  • 23.
  • 24.
  • 25. ++ Syndication is one form of web services
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Stop and synch for a minute
  • 35.
  • 36.
  • 37.

Hinweis der Redaktion

  1. - The technologies that are enabling this change The cultural “snowball” that Is feeding this change After a period of relative stability, the web is beginning to innovate again. The long-awaited promise of social networking, media convergence, and demo-cratization of the web is now being enabled because of mature technology and usage. Web 2.0 collectively refers to technologies like blogs, podcasts, wikis, RSS, tagging, and much more. However, Web 2.0 is also a “gloves-off rethink” about how people and systems interact. This presentation discusses Web 2.0 trends and what action you need to take to upgrade your site.