Aquí va una divertida acción para conectar con los públicos de la serie "The Office" en España.

1. Iberia
BEST
PRACTICE
April 08
By
Norma del
Barrio

2. BACKGROUND
LACK OF AWARENESS WITHIN
TARGET DUE TO:
Broadcasted by LA SEXTA, recently
created channel with small TV share
at late night schedule and by TNT
(pay TV).
MODERATE SALES OF PREVIOUS
SEASONS WERE AFFECTED BY THE
ABOVE.
And we must find a way to solve
this!

3. OBJECTIVES
1.MAXIMISE SALES OF SEASON 3 BY
REPROMOTING THE WHOLE SERIES.
2.SEARCH NEW FANS BY BRINGING
THE PRODUCT TO A MORE SPECIFIC
TARGET.

4. STRATEGY
 CREATE A FAN PHENOMENON BY
BRINGING THE SERIES TO REAL
LIFE:
Who can feel more identified
than officers themselves?
 DEVELOP A FIELD MARKETING
CAMPAIGN TO HAVE PRESENCE
THROUGHOUT OFFICES OF MAIN
SPANISH CITIES.
 TO ESTABLISH A RELATIONSHIP
WITH FANS.

5. FIELD MARKETING
IN THE RIGHT
PLACE
What a best place to involve
fans than around a coffee
machine?
200,000 IMPACTS!!!:
100,000 BARCELONA and 100,000 MADRID
WE CREATED COFFEE CUPS
TO BE EXPENDED BY THE
COFFEE MACHINES AT THE
OFFICES OF HUNDREDS OF
COMPANIES.

6. USING A NEW
COMMUNICATION
TOOL
WE INVITE THEM TO EXPRESS
THEMSELVES
AND SHOW US THEIR OFFICE
“CHARACTERS” AND FUNNY VIDEOS AT
OUR WEBSITE


7. AND CREATING
THE SPANISH
COMMUNITY OF
“THE OFFICE”

8. WE HOPE THIS IS
THE BEGINNING OF
A NICE “WORKING”
RELATIONSHIP.
HOPE YOU
ENJOYED!