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New Nordic food and regional tourism
1. New Nordic food and regional tourism- how can it
provide the tourism industry with sustainable business
opportunities?
Ivar H. Kristensen, Director
Melita Ringvold Hasle, Communication Manager
2. Our vision
The Nordic countries as a world-leading region
for innovation and sustainable growth
Initiate co-operation
and challenge Nordic
actors through new
competence and
action
Implement political
initiatives and International
communicate the overview-
results We orchestrate increased Nordic insight
value creation through
international
co-operation
Develop and share Work to improve
new competence, conditions for
create platforms innovation
and cross-border trade
We will be known for Our core values
Professionalism Fostering co-operation
Transparency Taking the initiative
Nordic added value Sharing competence
3. Nordic Innovation’s conseption of
innovation
” a new product, service or process that
creates economic or other societal value.
Innovation is important in all sectors”
www.nordicinnovation.org
4. It is about people and passion
www.nordicinnovation.org
8. Holistic innovation:
Vital to the service sector
For the service and public sectors, creative businesses, tourism and the
financial services industry where the customer is offered a service, the
key source of innovation is;
• The employee perspective, and not the tally of patents
Integrated and holistic governance is one of the five main goals of the
OECD's innovation strategy for 2010.
'Tourism Trends and Policies 2010'. The OECD sees innovation as the
key to the development of sustainable products and services. They are
currently identifying how various concepts can be developed and
combined with new tourism initiatives
www.nordicinnovation.org
9. Business model innovation
Tourism and Experience
The one-year project
30 Nordic-OECD company cases
Identify drivers and barriers to successful green
innovation in tourism and experience industries
Case studies of successful green innovation in
these businesses
Where innovation takes place in the tourism and
sector today
www.nordicinnovation.org
12. Company participation
Norway Iceland Portugal
• The Øya Festival • Íshestar Travel • Zmar Eco Campo Resort &
• Høve Støtt Hallingdal • Icelandic Mountain Spa
AS Guides • Robinson Club Quinta da
• XXLofoten AS • Icelandic Farm Ria
Holidays • EDIA/Noudar Nature Park
Sweden
•Ystad Saltsjöbad AB Denmark Mexico
• Ramundbergets Alpina • Tivoli • Centro Banamex
• Company, tbc • Scandic • Grupo Vidanta
• Company, tbc • Grupo Xcaret
Finland
• Muumimaailma Oy Austria Korea
• Koli Cultura • Boutiquehotel Stadthalle • Yongpyung Resort
• Ruka-Pyhä • Naturhotel Chesa Valisa • Intercontinental Hotel
• Alpbach Tourismus • COEX Convention and
GmbH Exhibition Centre
Russia www.nordicinnovation.org
TBC
13. NEW NORDIC FOOD
– a world of opportunities
新的北欧食物
Nordic Innovation boosted
commercialisation by innovation
in the food, tourism and
experience industries in two
programs with New nordic food
18. An example taken from one
of our projects
The EXPLORE project:
One of Nordic Innovation’s "New Nordic Food projects”: Studied
restaurant and cafe business models and value chains in the farther
flung regions of the Nordic countries.
Demonstrated, that everyday cafes, such as the BIOS Cafe in
Nordreisa in the county of Troms, can play an active role as drivers
of profitability in the local experience economy.
Entrepreneurs want to be part of experience economy clusters
Focus on the development of value chains rather than viewing the
individual entrepreneur and her "product or service" in isolation
www.nordicinnovation.org
19. Whats the story?
- whats so special about nordic building sector?
20 November 7, 2011 Presentasjonsmal for Nordisk InnovationsCenter
20. 21 November 7, 2011 Presentasjonsmal for Nordisk InnovationsCenter
22. Business model - value proposition
Customer Value
Proposition
Key Key
Resources Processes Profit Formula
Key
Brand values
www.nordicinnovation.org
23.
24.
25. Why will sustainable be
good business?
•Requires businesses that use sustainablility as their source of
profitability
•Use experiences as a source of growth and broad value creation
in association with market opportunities and customer value”
•The Nordic region has good credibility and within sustainability, a
chance to create uniqie cutsomers experiences
•Focus on holistic experiences wich includes the whole value
chain
•Sustainable to sell local products, services and experiences,
focus on experiences opposed to mass produced chinese
products
www.nordicinnovation.org
