This document discusses linking organizational strategy to goals and data. It recommends establishing this link in three steps: 1) Linking the organization's mission and strategy to specific goals. 2) Connecting goals to social media engagement and outcomes. 3) Acting on strategic data by evaluating metrics over time to see where the organization has been, is, and wants to be. The document provides examples of metrics that can be tracked and encourages organizations to start small by using existing resources and tools.

1. Strong Connections: Linking Your
Strategy, to Goals, to Data
Amy Sample Ward
November 9, 2011
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
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3. Affordable collaborative data
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4. Today’s Speaker
Amy Sample Ward
Membership Director,
NTEN - Nonprofit Technology Network
Assisting with chat questions: Hosting:
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5. Strong
Connections
Linking strategy,
to goals,
to data

6. “Actionable Data”
to
“Strategic Data”
Amy Sample Ward, NTEN
Twitter: @amyrsward
amy@nten.org

7. Spoiler Alert:
We already have the
tools we need
We just haven’t applied them…

10. Step 1:
Linking strategy
to goals

11. Role of Mission
What do you do?
Why do you do it?
What does success look like?

12. Step 2:
Linking goals
to social

13. Role of Social
Where do you engage and why?
With whom?
What value are you creating?

14. Step 3:
Acting on
Strategic data

15. Role of Data
Where are you?
Where were you?
Where do you want to be?

16. I’ll believe it
when I see it.

17. Linking strategy
to goals

18. Mission
NTEN aspires to a world where all nonprofit
organizations skillfully and confidently use
technology to fulfill their missions. We are the
membership organization of nonprofit technology
professionals. Our members share the common goal
of helping nonprofits use all aspects of technology
more effectively.

19. Mission to Goal
NTEN aspires to a world where all nonprofit
organizations skillfully and confidently use
technology to fulfill their missions. We are the
membership organization of nonprofit technology
professionals. Our members share the common goal
of helping nonprofits use all aspects of technology
more effectively.

20. Linking goals
to social

21. Goal
Establish NTEN Reputation: NTEN is a trusted leader
for information, resources, and education on all
aspects of using technology across your organization
to meet your mission. NTEN is an early adopter;
transparent and open with our evaluations and
experience.

22. Goal for Social
Establish NTEN Reputation: NTEN is a trusted leader
for information, resources, and education on all
aspects of using technology across your organization
to meet your mission. NTEN is an early adopter;
transparent and open with our evaluations and
experience.

23. Acting on
strategic data

24. Example Metrics
• % of Conversation
• # of outside articles & speaking engagements
• Retweets and shares
• # of Member requests for specific information
• positive mentions of NTEN and NTC
• guest content (NTEN blog) promotion
• leading referral sites (external)
• leading referral platforms (social media)
• referral site with longest on site time

25. 1. Use your mission
2. Connect social to your
ultimate goals
3. Activate your data
4. Evaluate, investigate,
explore

26. We’ll totally do this…
soon…
ish…

27. Push back on
strategic data =
Push back on
strategic work.

29. Getting Started
Use the resources you already have
(your mission, strategies, goals)
Ask staff about the tools they are using
(ID new options and applications)
Try to move some numbers
(evaluate how to influence social media)

30. Get the template: http://biy.ly/DIYmetrics

31. Amy Sample Ward
Email: amy@nten.org
Twitter: @amyrsward
Website: http://nten.org
Blog: http://amysampleward.org

32. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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