1. Implementing a great
accessibility strategy
Léonie Watson, Director of Accessibility

2. Why is web accessibility
important?

3. Web accessibility is good for
business
 Information about your products will reach
millions more people

4. Web accessibility boosts
search engine ranking
 Accessible websites are indexed more
efficiently

5. Web accessibility minimises
legal risk
 UK, European and International legislation

6. UK Equality Act
 Requires that private sector websites are
accessible

7. Web accessibility is the right
thing to do
 Online social responsibility promotes brand
reputation

8. How does web
accessibility work?

9. Web accessibility guidelines
 Web Content Accessibility Guidelines (WCAG)
2.0

10. Web accessibility conformance

11. Web accessibility
strategy within your
organisation

12. BS8878 Web accessibility code
of practice
 UK industry standard from BSI

13. Accessible and usable
 All internet users should be able to get onto
websites and find them easy to use when they
get there

14. Clear responsibility
 Organisations should create a written web
accessibility policy and assign one person to be
responsible for it

15. Bigger picture
 Organisations should make sure that
accessibility is included in all stages of web
design and that decisions are documented

16. Change with the times
 Organisations should get feedback from users
and test websites to sure they stay accessible

17. Thankyou
Any Questions?