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KAVCO Volunteer Leadership Training



 Volunteer Recruitment
Tips that Treat, Not Trick
             October 2011
               Module 1 of 4
             Created by C.Piggott
Why do people volunteer?
•   Wanted to help
•   Felt indebted to cause/program
•   Wanted publicity
•   Skill building
•   Gain Experience
•   Visibility in their company (boss’ favorite charity)
•   Looks good on resume or college apps.
•   Fear (vol. for Cancer Society to eliminate the disease)
•   Religious Commitment
•   Socialization needs
•   Sense of Duty
•   Assigned by court
•   Desire to share blessings in own life
•   Assigned by employer
Your organization is great, right? You serve a worthwhile cause
and do many exciting things. So why don’t more people want to
 volunteer with you? Halloween is a great time to ask: Are we
             scaring away potential volunteers?




 So I have complied some simple recruitment tips to en-“treat”
              volunteers without “tricking” them:
Tip For Recruiting
Don’t just ask for “help” or “volunteers.”

 This vague approach leaves everything up to the prospective
  volunteer’s imagination…and YOU ought to be frightened at
 that! Design a different recruitment message for each specific
  assignment you need to fill—including an appealing job title.
   Give potential recruits enough information to be able to say
     “that’s for me.” Challenge people and they’ll rise to the
                             occasion.
Tip For Recruiting
                    Be Specific
 How many hours a week or month a volunteer assignment
requires—and for how long you hope the volunteer will remain
  in the position. Be honest! Then someone who applies to
become a volunteer already knows what you expect. (Besides,
   you may surprise some people by being reasonable and
                          flexible!)
Tip For Recruiting
                   Be perceptive
What are some fears a potential volunteer may have about your
 work and address these things in your recruitment message. Is
   personal safety a concern? Note the well-lighted adjacent
 parking lot or the buddy system you use. Are there unknowns
   about how your facility looks? Add lots of photos showing
                 bright spaces and smiling faces.
Tip For Recruiting
          Training for the positions
Talk about the training you give all newcomers, so that no one
  has to worry about not being skilled enough or unprepared.
 Assure prospects that they’ll be supported while learning how
                     to be a good volunteers.
Tip For Recruiting
           Warm Body Recruitment
When you need a large number of volunteers for a short period
 time and the qualifications of the task are minimal, you might
              engage in “Warm body recruitment."
       This involves a mass distribution of information.
                        • Brochures
                          • Posters
                   • Speaking to groups
               • Notices in appropriate media
                      • Word of Mouth
Tip For Recruiting
              Targeted Recruitment
The targeted campaign requires a carefully planned approach to a
  small audience. Use this method when you are trying to recruit
    volunteers that need to have specific skills or not commonly
                       found characteristics.
   A targeted campaign requires, at the outset, that you answer
                         several questions:
                     •What do we need?
                  •Who could provide this?
            •How can we communicate with them?
                •What would motivate them?
Tip For Recruiting
           Targeted Recruitment
Working through such questions will help you identify and
  locate the volunteers that you need. Once you locate a
 source of such volunteers, simply take your recruitment
                message directly to them.
Tip For Recruiting
       Concentric Circles Recruitment
This type of recruitment requires you to identify populations who
   are already in direct or indirect contact with your organization
   and then to contact them with your recruiting message. Such
                         populations include:
           •Your clients, their families and relatives.
                  •Alumni of your program/s.
         •Friends of your current volunteers and staff.
        •People in your organization's neighbourhood.
    •People who have been affected by the problem you are
                      attempting to solve.
Tip For Recruiting
         Recruiting Volunteers Online
While finding volunteers the old fashioned way through referrals
  and local contacts still works best, the use of online volunteer
  matching sites is growing, and is a way of at least doing a first
                 quick cut of possible volunteers.
How many prospects will you need?
                  Prospect Formula
   This formula will help you determine how many prospect you
      will need to contact in order to reach your volunteer goals
                       Goal = 20
          Current number minus 20% = (5-1 =4)
              Subtract from goal (20-4=16)
         Divide goal by actual for ratio (20/5= 4)
            Multiply number by ratio (16x4)
         64 prospects needed to reach goal (20)
Tip For Recruiting
Communicating (Facebook vs. Daily News)
               ** RADIO BABIES - AGES 60-80
           ** TV BABIES (BOOMERS)- AGES 42-60
        ** COMPUTER BABIES (GEN X)- AGES 25-41
           ** DIGITAL BABIES (GEN Y)- UNDER 25
 The way you recruit a audience of Gen X people is different than
  how you recruit an audience of Boomer. Research how to reach
                        your target audience.

                **Millenials on Board by Rachel Reiser
Remember this
     Agencies must determine exactly what needs to be done before
  recruiting volunteers, rather than recruiting first and then scrambling
                                to find jobs.

There are numerous methods you can use to recruit volunteers. However,
  not all of them will be appropriate for your organization or your specific
                                   needs.
         All of these methods are only as good as the follow up!
   Evaluate the success of your recruitment campaign so that you can
    learn for the future, what was and what was not successful. And
      remember - recruitment is only the beginning; keeping hold of
                        volunteers is much harder!
                     Attached resources Click to view
           Where to target advertise and Developing a timeline
Assignment

   Make a list of 5 action items you will take to improve you
              recruitment efforts. Include due dates.


   You have now completed Module 1 of the KAVCO Volunteer
           Leadership Training. Please follow this link
http://www.surveymonkey.com/s/3TJHFPT to complete the quiz.
References:
• http://www.energizeinc.com
• http://www.charityvillage.com
• http://www.worldvolunteerweb.org/browse/volunt
  eering-issues/senior-volunteers/doc/16-tips-in-
  recruiting.html
• http://www.serviceleader.org/leaders/recruitingsub
  /tips#3-1b


  Thank you!

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KAVCO VOLUNTEER LEADERSHIP MODULE ONE RECRUITMENT

  • 1. KAVCO Volunteer Leadership Training Volunteer Recruitment Tips that Treat, Not Trick October 2011 Module 1 of 4 Created by C.Piggott
  • 2. Why do people volunteer? • Wanted to help • Felt indebted to cause/program • Wanted publicity • Skill building • Gain Experience • Visibility in their company (boss’ favorite charity) • Looks good on resume or college apps. • Fear (vol. for Cancer Society to eliminate the disease) • Religious Commitment • Socialization needs • Sense of Duty • Assigned by court • Desire to share blessings in own life • Assigned by employer
  • 3. Your organization is great, right? You serve a worthwhile cause and do many exciting things. So why don’t more people want to volunteer with you? Halloween is a great time to ask: Are we scaring away potential volunteers? So I have complied some simple recruitment tips to en-“treat” volunteers without “tricking” them:
  • 4. Tip For Recruiting Don’t just ask for “help” or “volunteers.” This vague approach leaves everything up to the prospective volunteer’s imagination…and YOU ought to be frightened at that! Design a different recruitment message for each specific assignment you need to fill—including an appealing job title. Give potential recruits enough information to be able to say “that’s for me.” Challenge people and they’ll rise to the occasion.
  • 5. Tip For Recruiting Be Specific How many hours a week or month a volunteer assignment requires—and for how long you hope the volunteer will remain in the position. Be honest! Then someone who applies to become a volunteer already knows what you expect. (Besides, you may surprise some people by being reasonable and flexible!)
  • 6. Tip For Recruiting Be perceptive What are some fears a potential volunteer may have about your work and address these things in your recruitment message. Is personal safety a concern? Note the well-lighted adjacent parking lot or the buddy system you use. Are there unknowns about how your facility looks? Add lots of photos showing bright spaces and smiling faces.
  • 7. Tip For Recruiting Training for the positions Talk about the training you give all newcomers, so that no one has to worry about not being skilled enough or unprepared. Assure prospects that they’ll be supported while learning how to be a good volunteers.
  • 8. Tip For Recruiting Warm Body Recruitment When you need a large number of volunteers for a short period time and the qualifications of the task are minimal, you might engage in “Warm body recruitment." This involves a mass distribution of information. • Brochures • Posters • Speaking to groups • Notices in appropriate media • Word of Mouth
  • 9. Tip For Recruiting Targeted Recruitment The targeted campaign requires a carefully planned approach to a small audience. Use this method when you are trying to recruit volunteers that need to have specific skills or not commonly found characteristics. A targeted campaign requires, at the outset, that you answer several questions: •What do we need? •Who could provide this? •How can we communicate with them? •What would motivate them?
  • 10. Tip For Recruiting Targeted Recruitment Working through such questions will help you identify and locate the volunteers that you need. Once you locate a source of such volunteers, simply take your recruitment message directly to them.
  • 11. Tip For Recruiting Concentric Circles Recruitment This type of recruitment requires you to identify populations who are already in direct or indirect contact with your organization and then to contact them with your recruiting message. Such populations include: •Your clients, their families and relatives. •Alumni of your program/s. •Friends of your current volunteers and staff. •People in your organization's neighbourhood. •People who have been affected by the problem you are attempting to solve.
  • 12. Tip For Recruiting Recruiting Volunteers Online While finding volunteers the old fashioned way through referrals and local contacts still works best, the use of online volunteer matching sites is growing, and is a way of at least doing a first quick cut of possible volunteers.
  • 13. How many prospects will you need? Prospect Formula This formula will help you determine how many prospect you will need to contact in order to reach your volunteer goals Goal = 20 Current number minus 20% = (5-1 =4) Subtract from goal (20-4=16) Divide goal by actual for ratio (20/5= 4) Multiply number by ratio (16x4) 64 prospects needed to reach goal (20)
  • 14. Tip For Recruiting Communicating (Facebook vs. Daily News) ** RADIO BABIES - AGES 60-80 ** TV BABIES (BOOMERS)- AGES 42-60 ** COMPUTER BABIES (GEN X)- AGES 25-41 ** DIGITAL BABIES (GEN Y)- UNDER 25 The way you recruit a audience of Gen X people is different than how you recruit an audience of Boomer. Research how to reach your target audience. **Millenials on Board by Rachel Reiser
  • 15. Remember this Agencies must determine exactly what needs to be done before recruiting volunteers, rather than recruiting first and then scrambling to find jobs. There are numerous methods you can use to recruit volunteers. However, not all of them will be appropriate for your organization or your specific needs. All of these methods are only as good as the follow up! Evaluate the success of your recruitment campaign so that you can learn for the future, what was and what was not successful. And remember - recruitment is only the beginning; keeping hold of volunteers is much harder! Attached resources Click to view Where to target advertise and Developing a timeline
  • 16. Assignment Make a list of 5 action items you will take to improve you recruitment efforts. Include due dates. You have now completed Module 1 of the KAVCO Volunteer Leadership Training. Please follow this link http://www.surveymonkey.com/s/3TJHFPT to complete the quiz.
  • 17. References: • http://www.energizeinc.com • http://www.charityvillage.com • http://www.worldvolunteerweb.org/browse/volunt eering-issues/senior-volunteers/doc/16-tips-in- recruiting.html • http://www.serviceleader.org/leaders/recruitingsub /tips#3-1b Thank you!