スマートフォンアプリのリワード広告の仕組みとノウハウ

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Nobuyoshi Noda

Technologie

Conﬁdential

Copyright C ADWAYS CO., LTD. All Rights Reserved

AGENDA

1.Adways
2. AppDriver
3.
4.
5. ( )

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ADWAYS

PC/MO

/SEM PC/MO

CP

SAP

Copyright C ADWAYS CO., LTD. All Rights Reserved

ADWAYS

◆ PC/MO

◆ 100

◆ 1

Rekoo Japan RAKOO
ZOO World

(C)Rekoo Japan Co. Ltd. Copyright 2010 RAKOO,Inc. (C)RockYou Asia Inc. (C)ADWAYS CO., LTD. (C)2010 CAVE CO., LTD.

Copyright C ADWAYS CO., LTD. All Rights Reserved

AppDriver

iPhone ” ” ” ”
” ”

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AppDriver

Copyright C ADWAYS CO., LTD. All Rights Reserved

300,000 200,000
DL 50 DL 25 DL
1 2,000 5,100
14
/ 33% : 67% 64% : 36%
18% 16%
Apple, Gartner, Androlib, Distimo

Copyright C ADWAYS CO., LTD. All Rights Reserved

Copyright C ADWAYS CO., LTD. All Rights Reserved

Promotion

Analytics Monetize

$
Copyright C ADWAYS CO., LTD. All Rights Reserved

Discovery

Copyright C ADWAYS CO., LTD. All Rights Reserved

AppStore

RANK FREE PAIDE

1 130,000 250,000DL 25,000 35,000DL

2 110,000 200,000DL 20,000 30,000DL

3 100,000 250,000DL 15,000 20,000DL

4 95,000 130,000DL 12,000 18,000DL

5 90,000 120,000DL 12,000 17,000DL

※2010/09 US AppStore

Copyright C ADWAYS CO., LTD. All Rights Reserved

CPI

Copyright C ADWAYS CO., LTD. All Rights Reserved

[CPC/CPM/CPI]

Copyright C ADWAYS CO., LTD. All Rights Reserved

100%

75% 51
64
US AppStore
50%
15

25% 22
34
14
0%
June, 2010 December, 2010

Copyright C ADWAYS CO., LTD. All Rights Reserved

CPC/CPM

Copyright C ADWAYS CO., LTD. All Rights Reserved

CPC/CPM

Hybrid !!

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1.
2.

SNS /

8%
18%
39%
51% 49%
61%
82% 92%

Tech Crunch Gambit

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to toWEB

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- God Finger ngmoco

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- Gun Bros Glu Games

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- Tap Tap Revenge4 Tapulous

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5%

38%
57%

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mail : noda.nobuyoshi@adways.net
twitter : @plug_one

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スマートフォンアプリのリワード広告の仕組みとノウハウ

3. 1. Adways

5. ADWAYS ◆ PC/MO ◆ 100 ◆ 1 Rekoo Japan RAKOO ZOO World (C)Rekoo Japan Co. Ltd. Copyright 2010 RAKOO,Inc. (C)RockYou Asia Inc. (C)ADWAYS CO., LTD. (C)2010 CAVE CO., LTD. Copyright C ADWAYS CO., LTD. All Rights Reserved

6. 2. AppDriver

19. 3.

23. 4.

25. AppStore RANK FREE PAIDE 1 130,000 250,000DL 25,000 35,000DL 2 110,000 200,000DL 20,000 30,000DL 3 100,000 250,000DL 15,000 20,000DL 4 95,000 130,000DL 12,000 18,000DL 5 90,000 120,000DL 12,000 17,000DL ※2010/09 US AppStore Copyright C ADWAYS CO., LTD. All Rights Reserved

28. 5.

46.