For more training visit: http://noblesamurai.com/dojo. This video will show you the difference between 'exact', 'phrase' and 'broad' match data, why we use broad match data as a default for SEO Traffic and how to use the match type settings in Market Samurai as a crystal ball.

1. Keyword Research

2. Keyword Research
• The difference between ʻexactʼ,
ʻphrase and ʻbroadʼ match data

3. Keyword Research
• The difference between ʻexactʼ,
ʻphrase and ʻbroadʼ match data
• Why we use broad match data as a
default for SEO Traffic

4. Keyword Research
• The difference between ʻexactʼ,
ʻphrase and ʻbroadʼ match data
• Why we use broad match data as a
default for SEO Traffic
• How to use the match type settings
in Market Samurai as a crystal ball

5. Keyword Research
Exact
Match

6. Keyword Research
Exact
Match people are searching
• How many
for the exact term ʻtrout fishingʼ
and then visiting the top ranked
website.

7. Keyword Research
Phrase
Match

8. Keyword Research
Phrase
Match many people are searching for a
• How
phrase containing the words ʻtrout
fishingʼ in this word order. For example:

9. Keyword Research
Phrase
Match many people are searching for a
• How
phrase containing the words ʻtrout
fishingʼ in this word order. For example:
• ʻtrout fishingʼ OR

10. Keyword Research
Phrase
Match many people are searching for a
• How
phrase containing the words ʻtrout
fishingʼ in this word order. For example:
• ʻtrout fishingʼ OR
• ʻtrout fishing tipsʼ OR

11. Keyword Research
Phrase
Match many people are searching for a
• How
phrase containing the words ʻtrout
fishingʼ in this word order. For example:
• ʻtrout fishingʼ OR
• ʻtrout fishing tipsʼ OR
• ʻrods for trout fishingʼ OR

12. Keyword Research
Phrase
Match many people are searching for a
• How
phrase containing the words ʻtrout
fishingʼ in this word order. For example:
• ʻtrout fishingʼ OR
• ʻtrout fishing tipsʼ OR
• ʻrods for trout fishingʼ OR
• ʻNew Zealand trout fishing vacationsʼ OR

13. Keyword Research
Phrase
Match many people are searching for a
• How
phrase containing the words ʻtrout
fishingʼ in this word order. For example:
• ʻtrout fishingʼ OR
• ʻtrout fishing tipsʼ OR
• ʻrods for trout fishingʼ OR
• ʻNew Zealand trout fishing vacationsʼ OR
• many other variations

14. Keyword Research
Broad Match

15. Keyword Research
Broad Match
• How many people are searching for a
phrase containing the words ʻtroutʼ and
ʻfishingʼ in any word order. For example:

16. Keyword Research
Broad Match
• How many people are searching for a
phrase containing the words ʻtroutʼ and
ʻfishingʼ in any word order. For example:
• ʻtrout fishingʼ OR

17. Keyword Research
Broad Match
• How many people are searching for a
phrase containing the words ʻtroutʼ and
ʻfishingʼ in any word order. For example:
• ʻtrout fishingʼ OR
• ʻtrout fishing tipsʼ OR

18. Keyword Research
Broad Match
• How many people are searching for a
phrase containing the words ʻtroutʼ and
ʻfishingʼ in any word order. For example:
• ʻtrout fishingʼ OR
• ʻtrout fishing tipsʼ OR
• ʻfly fishing for troutʼ OR

19. Keyword Research
Broad Match
• How many people are searching for a
phrase containing the words ʻtroutʼ and
ʻfishingʼ in any word order. For example:
• ʻtrout fishingʼ OR
• ʻtrout fishing tipsʼ OR
• ʻfly fishing for troutʼ OR
• ʻfishing for trout from a boatʼ OR

20. Keyword Research
Broad Match
• How many people are searching for a
phrase containing the words ʻtroutʼ and
ʻfishingʼ in any word order. For example:
• ʻtrout fishingʼ OR
• ʻtrout fishing tipsʼ OR
• ʻfly fishing for troutʼ OR
• ʻfishing for trout from a boatʼ OR
• many other variations

21. Keyword Research

22. Keyword Research

23. Keyword Research
Content
Analysis...

24. Keyword Research
Content
Analysis...
Link Network
Analysis...

25. Keyword Research
Content
Analysis...
Link Network
Analysis...
RANK: 2364

26. Keyword Research

27. Keyword Research

28. Keyword Research

29. Keyword Research
Website #1

30. Keyword Research
Website #1
Website #2

31. Keyword Research
Website #1
Website #2

32. Keyword Research
Website #1
Website #2
Content
Analysis...

33. Keyword Research
Website #1
Website #2
Content
Analysis...
Link Network
Analysis...

34. Keyword Research
Website #1
Website #2
Content
Analysis...
Link Network
Analysis...
RANK: 263

35. Keyword Research

36. Keyword Research

37. Keyword Research
Exact
Match
Rankings

38. Keyword Research
Exact
Match
Rankings

39. Keyword Research
Exact Phrase
Match Match
Rankings Rankings

40. Keyword Research
Exact Phrase
Match Match
Rankings Rankings

41. Keyword Research
Exact Phrase Broad
Match Match Match
Rankings Rankings Rankings

42. Keyword Research
Short Medium Long
Term Term Term

43. Keyword Research
Exact Match = short term traffic
potential Short Medium Long
Term Term Term

44. Keyword Research
Exact Match = short term traffic
potential Short Medium Long
Term Term Term
Phrase Match = medium term traffic
potential

45. Keyword Research
Exact Match = short term traffic
potential Short Medium Long
Term Term Term
Phrase Match = medium term traffic
potential
Broad Match = long term traffic
potential

46. Keyword Research

47. Keyword Research
Exact Match

48. Keyword Research
Exact Match
trout fishing

49. Keyword Research
Exact Match Phrase Match
trout fishing

50. Keyword Research
Exact Match Phrase Match
trout fishing trout fishing

51. Keyword Research
Exact Match Phrase Match
trout fishing trout fishing
trout fishing tips

52. Keyword Research
Exact Match Phrase Match
trout fishing trout fishing
trout fishing tips
...

53. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing
trout fishing tips
...

54. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips
...

55. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips trout fishing tips
...

56. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips trout fishing tips
... rods for trout fishing

57. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips trout fishing tips
... rods for trout fishing
fishing lures for trout

58. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips trout fishing tips
... rods for trout fishing
fishing lures for trout
fly fishing for trout

59. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips trout fishing tips
... rods for trout fishing
fishing lures for trout
fly fishing for trout
...

60. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips trout fishing tips
... rods for trout fishing
fishing lures for trout
fly fishing for trout
...

61. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips trout fishing tips
... rods for trout fishing
fishing lures for trout
fly fishing for trout
...
Short term

62. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips trout fishing tips
... rods for trout fishing
fishing lures for trout
fly fishing for trout
...
Short term Medium term

63. Keyword Research
Exact Match Phrase Match Broad Match
trout fishing trout fishing trout fishing
trout fishing tips trout fishing tips
... rods for trout fishing
fishing lures for trout
fly fishing for trout
...
Short term Medium term Long term