1. DIGITAL
ADVERTISING
IN INDIA

2. Advertising
Advertising is the paid non personal
communication from an identified
sponsor using mass media to persuade
or influence an audience.

3. Digital Advertising
Digital advertising or Online advertising, or Internet advertising, uses
the Internet to deliver promotional marketing messages to consumers.
It includes email marketing, search engine marketing, social media
marketing, many types of display advertising (including web
banner advertising), and mobile advertising.

4. Advertisers have and will always follow consumer
trends and technologies to reach their target
markets.

5. The Beginning

The first Web Banner was on October 25, 1994

Hotwired was the first commercial website that began selling ads in
bulk

AT&T- You Will campaign 468 x 60 static GIF

6. The Past
Web banners peaked
during the .com boom in
the 90’s.

Ads were usually 468 x 60 or
smaller, static or animated
GIFS with bright colors and
graphics
Ad revenue dropped after
the .com bust in the 2000’s.
Ads became expensive
and CTR were low.

Pop up ads were annoying
and did content was not
targeted to correct
audiences.
US $8.2 Billion





7. The Present

8. Indian Online Advertising Industry
30
29
2,938
%
%
2,260
54
%
1,750
1,140
FY2010
- 2011
FY2011
- 2012
FY2012
- 2013
FY2013
( Estimated
- 2014

9. Digital Advertising: Ad Avenues

SEARCH ADVERTISEMENTS

SOCIAL MEDIA ADVERTISEMENTS

DISPLAY ADVERTISEMENTS

EMAIL ADVERTISEMENTS

MOBILE ADVERTISEMENTS

VIDEO ADVERTISEMENTS

10. Market Size & Growth
Total Online Ad Spend (FY 2011-2012) INR 1,750 Crores

11. Total Estimated Online Ad Spend
(FY 2012-2013) INR 2,260 Crores
Source: IMRB International

12. Types of Digital Ad Avenues &
Growth
Trends in spends on various online ad types

13. Industry-Wise Ad Spends
Figur 8: Indust Wise Spends (FY 2010-2011 & FY 2011-2012)
ry

14. F igure 9
: Industry Wise Spends (FY 201
1 - 201 2 & FY 201
2 - 201 3 )

15. Mobile Ads: Spends as per Ad type

Mobile Web Advertising

SMS Advertising

MMS Advertising

Mobile Video & TV Advertising

In-App Advertising

16. Social Media & Social Networking
What is Social Networking?
Similar to a business networking event or social cocktail
party but without constraints of space and time. It is about:
•
•
•
•
Building relationships
Starting conversation & creating word-of-mouth or “Buzz”
Answering questions/helping others
Asking questions/trusting recommendations or advice from
others

17. Social Media & Social Networking
What is Social Media?
Use of Internet technology to connect with people socially and
generate publicity through online communities. Social Media is the
most effective way to publish & promote content:

18. 








News Releases
PowerPoint Presentations
Viral Videos
Blogging
Social Bookmarking
Articles
RSS Feeds
Podcasts
eBooks

19. Benefits of Social Media
Marketing

Excellent for reputation management

Build recognizable identity or branding of your products or services

Create “Buzz” or online conversations about products or services

Another way to form relationships with
customers, prospects, employees, business,
colleagues
partners, or

20. Benefits of Social Media Marketing

Reach millions of people globally who could potentially become
customers

Multiply incoming links to your site

Achieve higher search engine rankings

More visibility and accessibility of your business

21. Social Media & Social Networking

22. Search Engine Optimization (SEO)
What is SEO?
Search engine optimization (SEO) is the process of improving the
volume and quality of visitors to a web site from search engines
(Google, Yahoo, MSN, etc.) through “Natural” or “Organic” search
results.
•
There is no magic solution to SEO
•
It takes “real” work, time, and patience
•
Should be maintained for lifetime of the site

23. Benefits of SEO




Boost targeted visitors which equals higher conversions
Achieve higher web site rankings on search engines for your
targeted keywords
Search engines crawl your site more often
Increase the number of pages on your site that are indexed by
search engines

24. Benefits of SEO

Reach millions of people globally who could potentially become
customers

Multiply incoming links to your site

More visibility and accessibility of your business

Make your site authoritative

25. Mobile phones vs. Personal
computers
Figure
1 3 :
Internet Traffic from Devices
16
%
( FY
Mobile Phones
Personal Computers
( Laptops, Netbooks
& Desktops)
84
%
2012
- 13)
Internet Traffic from Device (FY 2012-13)

26. The Future

Online advertising will continue to grow because of it’s tracking and
targeting capabilities that traditional forms of advertising cannot
compete with.

27. Advertisers will run into new challenges when
trying to reach targets as fragmentation
increases.

The Internet in 2020

4 billion internet users

Growth coming from developing countries

Many devices will be connected to the internet like Computers, Cell
phones, Tablets, etc.

28. • A user’s internet use will become more fragmented.
• Computer at home
• Tablet in meetings and class
• Cell phone for on the go
• Advertisers will work less with media sales representatives
and more with automated placements with Google and
Social Media. Will spend a lot of time with analytics in
order to measure ROI across different devices.

30. BIBLOGRAPHY

IMRB International and IAMAI (Internet And Mobile Association of
India)
IMRB International is a multi-country market research, survey and
business consultancy firm that offers a range of syndicated data and
customized research services.

NuReach Global
NuReach Global is the best source of dependable and ethical
Search Engine Marketing and social media services.

31. QUESTIONS???
THANK YOU
PRESENTED BY
KARTHIC
NITESH