2. For our male character we found
inspiration from the well-known
known hip hop/Rap/RnB artist Drake.
Drake has portrayed both the
gangster/street type image and also
formal/classy look, which shows he’s
very versatile and a good role model
for the male audience it also helps
attract a female audience as he is
attractive and dresses well. It is
drakes unique appearance and
personality that makes him stand out
from other hip hop artists. This is the
image we want to portray for our
artist.

3. Name: Kairo Noise
Age: 25
Date of Birth: 15/11/87
Place of Birth: Born and brought up in Kingston Upon
Thames, London
Profession: British singer, song writer and record
producer. Signed in February 2009 by Patrick .
Released debut single “Forever and after” in June
2010 which came number 1 in the charts in USA,
UK, Japan and European countries. His first
mixtape “On my own” won best hip hop mixtape
award in 2010.
Education: AAB for maths, media and chemistry and
went to Imperial college to study computer
engineering but dropped out to pursue career as a
singer
Personality: he is bubble and funny and does a lot of
voluntary charity work. Also he was brought up
listening to Jay Sean, Dr Dre, Tupac AND Aaliyah.

4. For his first look in the club we have chosen a very formal
look which is a grey expensive suit with a white
shirt, black tie and braces. Also he will be wearing
expensive formal black shoes. This will make him stand
out as its very different from what other males wear in a
club and it also challenges conventions. This look is
inspired by drake.

5. For our main artists second look he will be wearing a
baseball jacket with baggy jeans, high tops and a silver
chain. This is a typical look for the gangster/street look
which portrays the hip hop genre and follows genre
conventions as most hip hop/rap artists dress like this.
This look is also inspired by Drake.

6. For our female character we
found inspiration from the
infamous model Kim
Kardashian. Kim Kardashian is
admired for her beauty as
well as her glamorous style.
Kim attracts both a female
audience and male audience
as females look up to her as a
role model for her style and
beauty and males find her
attractive. Kim has an exotic
glamorous classy image
which is what we want our
female character to have.

7. Name: Monique Burke
Age: 22
Date of Birth: 02/01/1990
Place of birth: Chiswick
Profession: Model, actor, make up artist
and businesswoman. Monique signed a
2 year modelling contract for Gok Wan.
She also won Britain's next top model in
2010 which furthered her acting career.
Education: AAA for media, maths and
sociology for a levels.
Personality: funny, bubbly and decent.
Brought up in small town Marlow.

9. The female characters look was inspired by Kim
Kardashian. She will be wearing tight leggings, a bright
coloured top, a black blazer, and high heel boots. This
portrays a classy glamorous look and will make her
stand out. She will be wearing gold bangles and big
gold earrings. Furthermore she will have big curly hair
as it looks glamorous and sexy. We have also included
feminism as it is the belief that both sexes should be
equal. In most of the media such as films, music videos
and magazines women are always portrayed as sex
symbols and more of an item than a human being.
Therefore in our video the female character will be not
be dressed in revealing clothes like in all hip hop
videos but she will be dressed formal and portrayed as
a decent woman.

10. Name: Patrick Goons
Born: 15th August 1983
Occupation: entrepreneur, record producer and
song
Writer
Place: Tottenham
Education: did A-levels and gcse’s at Tiffin's
school.
dropped out to pursue career. Solo album
Filthy Animal released under CJ records. This led
him to be best-selling British performing artist of
2005. In 2007 he left CJ records and made his
own Label called Rallies entertainment, under
which he released his solo album Criminal. This
album was a hit worldwide.

11. We will be meeting our audiences needs by portraying
some hip hop conventions such as some of the clothing
e.g. Baseball jackets, high tops, jewellery. Also we will
make sure the hip hop conventional features of
settings and locations are kept the same e.g. Basketball
court, graffiti wall, the streets and bridge.
• Although we will not be promoting or including any
crime, violence or gender discrimination in our music
video as we feel that the original artist of this song,
Lupe Fiasco, was against vulgarity and anti-authority
behaviour being shown.