The 90s were disruptive for traditional business models in the race for a web presence, today, application programming interfaces (APIs) are the new must-have for the companies to their customers and community. What has changed? Social Networks, Social Commerce, Social Content and the extensions of that: Facebook, Twitter, Amazon and eBay, leading us to the generational culture of "simple": User Applications Intelligent and targeted conveyed by Apple, Android, and other Store. Mobile devices are the new appendix and our applications are the currency of exchange….

1. Nino Guarnacci | Davide Del Vecchio
Welcome to the API Economy

3. source http://www.businessinsider.com/

4. source http://www.businessinsider.com/

5. source http://www.businessinsider.com/

6. source http://www.businessinsider.com/

7. Mobile Connectivity Penetration (Italy)
2012
2013
source thinkwithgoogle.com

8. What does it mean for Business?

9. Channel
Web2App
transition
bigger pie
&
Markets
Every Business
Year2Week
as a
Digital Business
evolutionary change
Evaluation
Model
Business
Models
Social
redefine the presence
immediate
Enablement
StartupPrototyping
Enterprise-Scale

10. The New Distribution Channel
Employees
Customers
Front Offices
Web Sites
Custom Apps
Revenue
APP Developers
New Market
Revenue
Reach
Company
new
Ch
a
nne
l
Billion Devices +
Milion People +
Unpredictable Reach =

11. API-fy for What?
API…. It serves as an interface between different software programs
and facilitates their interaction, similar to the way the user interface
facilitates interaction between humans and computers….
API Gateway
Identify Assets +
Align Marketing Strategy +
Define & Expose API +
DMZ Gateway
Mobile Devices
Developer Portal
Merketing
Developer
Channel
Web2.0 Portals
API Marketplace and Keys Mng.
Documentation & Support
Business Metrics Monitor
Self Service Registration
+
+
+
+
API TEAM
Inf. Tech.
Asset Management
Dependency Analysis +
APP/API Lifecycle Mng. +
Portfoglio & Use Monitoring +
Social Networks

12. API adoption growing fast..

13. API Business adoption chargeback..
$2.4B
in revenue
through its APIs
13B
5B
transactions
a day
transactions
a day through its
APIs
5B / Day (Oct ‘09)
3B / Day (March ‘09)
1.1B / Day (April ‘11)
1B / Day (Q1 ‘12)
source http://www.forbes.com/sites/ciocentral/2012/08/29/welcome-to-the-api-economy/
source @3scale

14. The Inside World
Reflection
Overturning
Subsidiaries
Interaction
Replacement
Brand New

15. The tip of the Iceberg
Aims to build
an Ecosystem
Reach wide range
of audience!
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
Mobile!
Apps
API
COMPANY
3rd Party!
Apps
Unlock services
from interface!
Externalize the
Company R&D!
Enable MVC cloud
scale integration
SERVICES & DATA
Unpredictable
Multiplier of Business
source http://www.3scale.net/

16. API Builder
Characteristics
Better Interactions
API >> Websites
Access
Enablem
ent
Dev Communities
Reseller Engagement
API
Community
Strategy
Efficiency
Usage
Build Tech Competencies
Cost Ranges
Enable new services
Encourage 3rd Party tool
$
BM
New Business Models linked
to multiplier factor
source http://www.3scale.net/

17. The Web OS (Tim O’Really)
Location
Activity Streams
Advertising
Identity & Social Graph
Image & Speech
Recognition
Government Data
Payment
Search
Time
Media Access
(Auth,Caching,Analytics)
Storage
Communications (Email, IM, …)
Compute Power
Connectivity

18. API Deployment Requirements
{ Access Control }
{ Security }
Developer
Partner
Company
Services & Data
{ Scalability }
API
Mobile Device
{ Charging }
Internal
Customer
{ Monitoring }

19. API Deployment Requirements
Need a rock solid API Infrastructure Management:
Cloud or On-Premise?
{ OAuth 2.0 }
Developer
Security &
Access Control
Partner
Company
Services & Data
API
Monitoring &
Reporting Analysis
Mobile Device
Developer Portal
Groups, Forum Wiki
{ JSON }
Internal
Chargeback &
Billing Services
Customer
{ ReST }

20. ReST vs SOAP
Adoption ReST vs SOAP
ReST
SOAP

21. US Government: Project Open Data
Project Open Data to help agencies adopt the Open Data Policy and
unlock the potential of government data… managing this data as an
asset and making it available, discoverable, and usable….
•
•
Public
•
Described
•
•
Reusable
•
•
Timely
•
agencies must adopt a presumption in favor of openness to the extent permitted by law
•
data are made available in convenient, modifiable, and open formats that can be retrieved,
downloaded, indexed, and searched
Accesible
•
described fully so that consumers of the data have sufficient information to understand their
strengths, weaknesses, analytical limitations, security requirements, as well as how to process
them
•
available under an open license that places no restrictions on their use
•
published in primary forms with the finest possible level of granularity that is practicable and
permitted by law and other requirements
Complete
•
available as quickly as necessary to preserve the value of the data
•
a point of contact must be designated to assist with data use and to respond to complaints
Managed
source http://project-open-data.github.io/

22. Welcome to the API Economy
Q&A
nino.guarnacci@javac.it
davide.delvecchio@gmail.com