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By: Miriana, Ninette and Chris
Gender

21%
Male
Female
79%
Age Range

35%

40%

18-21
22-25
26-31

25%
Status
8%

Full Time

Education
Working Class
40%

52%
Middle Class

From the questionnaire we found out that more than
half of our target audience are in full time education
and the other 40% are working class. This result shows
that our horror film trailer, poster and magazine front
cover has to match the working class and students
needs.
Relationships

Single

30%

40%

Relationship
Engaged
Married

0%

Prefer Not To Say

30%
Movies

30%

25%

Rarely
Often
Frequently

45%

The results of this question show that 45% of the audience
watch movies often and only 25% watch movies rarely. This
means our groups horror trailer will be watched by 75% of the
target audience.
Horror
10%

Yes
No

90%
Hobbies
Sports

9%
From the results of
this question we
can tell what our
target audience
like and what their
hobbies are. It
gives us a better
understanding, so
we when making
our horror trailer
we keep in mind
their hobbies.

25%

16%

Socialising
Cooking
Reading

6%

19%

16%
9%

Music
Games
Shopping
4%

2%

4%

Personality
8%

6%

2%

6%

Hardworking
9%

Determinded
Social

2%

Fun
11%

Talented
23%

Bubbly
Kind

13%

Caring
8%

2%
Fear
Asking our audience
about their greatest fear
gives us an
understanding of what
they are scared of. As
most of the audience
said fear of the unknown
we can apply this to our
horror trailer to make it
even more scarier for the
audience and the trailer
will terrify them even
more. Because we are
playing on their fears.

9%
28%

Unknown
Spiders

35%

Death
Other
28%

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Target audience questionnaire anaylsis