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Business Research Methods Dr. Ning DING Sept 10, 2010
Overview 09/09/10 ,[object Object],[object Object],[object Object]
Course Structure 09/09/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Structure 09/09/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Structure 09/09/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Structure 09/09/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Structure 09/09/10 ,[object Object],[object Object],[object Object],[object Object]
1.5 Structure of the book 09/09/10 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7, 8, 9, 10, 11 Research topic Literature review Philosophy & approach Research design Ethical issues Data collection Analyse the data Write a report Chapter 12, 13 Chapter 14
Course Structure 09/09/10 week class 1 Course organization; Assignment; what is research Deadline Assignment topic: Friday, week 1, 12:00 noon 2 Assignment 3 Questionnaire ; Questionnaire questions Research population and sample Validity and reliability Deadline Assignment proposal: Tuesday, week 3, 12:00 noon   4 Team feedback assignment proposal (schedule to be announced) 5 Exam / report requirements Report requirements and assessment Solid conclusions and recommendations 6 / 7 Team feedback  on translating findings into conclusions (schedule to be announced) Deadline assignment report: Friday week 7, 12.00 noon Exam feedback
What is research? 09/09/10 No guarantee of the truth Incomplete  Undependable  Sensory  Agreement with others Expert Opinion Logic
What is research?
What is research? ,[object Object]
What is research? ,[object Object]
What is research? ,[object Object]
What is research? research is a process of  inquiry  and  investigation it is  systematic ,  logical  and  methodical it is  meaningful , it has a clear purpose  It adds to (own) body of  knowledge
What is research? ,[object Object],[object Object],[object Object]
What is research? Qualitative Research ,[object Object],[object Object]
What is research?
What is research 09/09/10
What is research 09/09/10 topics for research: lifestyle behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],09/09/10
Summary 09/09/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],09/09/10 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Questions 09/09/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More exercises: click  here

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Chapter1 What is research

  • 1. Business Research Methods Dr. Ning DING Sept 10, 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. 1.5 Structure of the book 09/09/10 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7, 8, 9, 10, 11 Research topic Literature review Philosophy & approach Research design Ethical issues Data collection Analyse the data Write a report Chapter 12, 13 Chapter 14
  • 9. Course Structure 09/09/10 week class 1 Course organization; Assignment; what is research Deadline Assignment topic: Friday, week 1, 12:00 noon 2 Assignment 3 Questionnaire ; Questionnaire questions Research population and sample Validity and reliability Deadline Assignment proposal: Tuesday, week 3, 12:00 noon 4 Team feedback assignment proposal (schedule to be announced) 5 Exam / report requirements Report requirements and assessment Solid conclusions and recommendations 6 / 7 Team feedback on translating findings into conclusions (schedule to be announced) Deadline assignment report: Friday week 7, 12.00 noon Exam feedback
  • 10. What is research? 09/09/10 No guarantee of the truth Incomplete Undependable Sensory Agreement with others Expert Opinion Logic
  • 12.
  • 13.
  • 14.
  • 15. What is research? research is a process of inquiry and investigation it is systematic , logical and methodical it is meaningful , it has a clear purpose It adds to (own) body of knowledge
  • 16.
  • 17.
  • 19. What is research 09/09/10
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.

Editor's Notes

  1. The explorative and longitudinal project, Foods and the Environment : A Household Ecological Approach, was started in 1998 to study food management in households related to environmental impact. The project's approach is action and participatory research. Figure 1 describes four evolving phases. The overall aim of the first phase was to describe management processes covering the whole chain of events from shopping, transporting, preparing, serving, cleaning up, and waste handling. In the second phase the environmental impact of the households’ food habits was analysed. The analysis was made in terms of life cycle energy inputs for food consumed. In the third phase feedback was given to the households about the life cycle energy inputs related to food habits. Moreover, a manual for low energy foods habits was developed as a guideline for the households. Based on this information, the households planned and implemented food habits demanding less energy. The effect of the participation in this experiment was evaluated in phase four.
  2. The explorative and longitudinal project, Foods and the Environment : A Household Ecological Approach, was started in 1998 to study food management in households related to environmental impact. The project's approach is action and participatory research. Figure 1 describes four evolving phases. The overall aim of the first phase was to describe management processes covering the whole chain of events from shopping, transporting, preparing, serving, cleaning up, and waste handling. In the second phase the environmental impact of the households’ food habits was analysed. The analysis was made in terms of life cycle energy inputs for food consumed. In the third phase feedback was given to the households about the life cycle energy inputs related to food habits. Moreover, a manual for low energy foods habits was developed as a guideline for the households. Based on this information, the households planned and implemented food habits demanding less energy. The effect of the participation in this experiment was evaluated in phase four.