Rollfeld ist der erste DACH-weite PR & Business Development Hub für Top Startups. Mit seinen VC Partnern selektioniert Rollfeld stets die aussichtsreichsten ICT & Life Science Startups.

1. Start-ups ready for take-off

2. Vision: 1st DACH PR Hub
• Rollfeld selects every year the 30-40 most promising
DACH start-ups together with its VC Partners
• Rollfeld is a booster for growth regarding the roll-out in
Germany, Austria & Switzerland – our network provides
publicity + deals for gaining reach
• Rollfeld is partnering in the DACH area with the best:
 Early-stage investors (sourcing, selecting, co-investing)
 Journalists and bloggers (free publicity)
 Business Developers of leading reach partners (media4equity,
media4revenue, research cooperation, retail shelf space)
 Serial entrepreneurs and opinion leaders (network, partnering)
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3. The problem
Startups are economically important for innovation and for the creation
of new jobs, but...
• But it‘s hard to distinguish dreamers from super talents at early stage
• For start-ups and investors it is impossible to know all leading media
people and cooperation partners for reach in the DACH area
• Startups have a limited marketing budget: a focus on PR und reach
partnerships as a part of the marketing mix is inevitable
• But there are no PR or Business Development agencies that are
affordable, transnational and specialized on innovative start-ups
• Only by a simultaneous roll-out in multiple countries European start-
ups will grow as fast as their competitors in US and BRIC
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4. Market
Geographically: Germany, Austria, Switzerland
 Berlin, Hamburg, Munich, Zurich, Vienna
 Links to following Hubs: Moscow, Petersburg, Istanbul
1. Innovative ICT/Life Science start-ups  Clients/Members
 Selection only through leading investors
2. Leading early-stage investors  VC Member, Sponsors
and/or Shareholders of Rollfeld
 CH: Redalpine, Daniel Gutenberg, Peter Schüpbach usw.
 D: HTGF, Catagonia, Chr. Maire, Rheingau, Make-a-startup usw.
 A: Speedinvest, i5invest, Gamma
3. Start-up support scene/foundations  Sponsors
 CTI, De Vigier, Gebert Rüf; KFW, Siemens, Telekom usw.
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5. Rollfeld benefits
• Media meet start-ups pre-selected by top investors
• Start-ups meet within a short time slot leading media &
cooperation partners from Germany, Austria and Switzerland
• More cost-efficiency by sharing of cost and sponsors:
 4-6 start-ups sharing networks and costs  CHF 750 only
 Each top investor contributes to portfolio participation fee  CHF 950
 Reach & media partners pay a participation fee  CHF 950
• More effective by multiple network effects:
 4-6 Startups from three countries share their networks
 Top investors from three countries share their networks
 Rollfeld as a hub filters, aggregates and links these networks
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6. Rollfeld offer
• Selection of the 15 to 20 most promising start-ups from
Germany, Austria and Switzerland (DACH) – nominated by
4 to 6 approved top investors
• 10 roadshows per year in DACH hotspots
Berlin, Zurich, Hamburg, Munich and Vienna
in the format “Media & CEO Roundtable”
• 1:1 meetings on demand: cooperation partners, media,
headhunters, investors und other start-ups for cooperation or
office sharing
• Media relations workshops for start-up CEOs & CMOs about
four times yearly held by Rollfeld with a top journalist (Don’t’s)
and a successful entrepreneur (case studies, Do’s)
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7. Price list Pric list Rollfeld (CHF)
Startups
Portfolio-discount
for VC Member
Halbjahresgebühr 500 250
3 Roadshows mit Pitch 2250 1800
3 Roadshows ohne Pitch 750 600
1 Roadshow mit Pitch 1000 800
2 Roadshows mit Pitch 1800 1440
1 Roadshow ohne Pitch 350 280
VC Investoren
Halbjahresgebühr 0 1800
Ganzjahresgebühr 0 3000
1 Roadshow mit Keynote 0 0
1 Roadshow mit Pitch 950 5000
1 Roadshow ohne Pitch 950 0
Sponsoren
1 Jahr Platin Partner 25000 *
1 Jahr Gold Partner 10000 *
1 Jahr Silber Partner 5000 *
Silber
Präsenz auf Website, Roadshow Teilnahme CHF 250, Standardreporting
Gold
Wie Silber plus Roadshow Teilnahme kostenlos (Sourcing)
Platin
Wie Gold plus Individual-Reporting plus Auftritt an Event des Sponsors
*) Falls VC Investor zugleich Sponsor ist:
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Platin generiert 50% Rabatt, Gold 33% Rabatt und Silber 25% Rabatt

8. Team
• Team & network partners
 Nina Vutk, Zurich/Vienna, Journalist und Marketing for several Media and
Startups in Switzerland and Austria since 2005
 Marina Handschin, Zurich/Hamburg/Moscow/San Francisco, Analyst for
eVentures
 Pool of colleagues and freelancers in Zurich, Berlin and Vienna
• Board and advisory board
 Olga Steidl, Zurich/Berlin/Moscow, CEO talkbits, Partner dots'n'spaces,
Mentor Seedcamp, previously VP Yandex
 Jean-Pierre Vuilleumier, CEO de Vigier Startup Prize and CTI-Invest, Zurich
 Nicolas Berg, Partner, Redalpine Venture Partners, Zurich
 Peter Braun, Chairman Mountain Club & Board Member EBAN, Wädenswil
 Andreas Harting, Partner, Catagonia Ventures, Berlin
 Oliver Holle, CEO, Speedinvest, Vienna
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9. Thanks
• Mag. Nina Vutk, Founder
Seestrasse 21, 8703 Erlenbach ZH
• Mobil +41 76 652 31 77
• Email nina.vutk@gmail.com
• URL www.rollfeld.ch
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