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© Creuna 
Hello! Shalom 
Yo! 
Howdy! 
Whats 
up? Hi! 
Greetings! 
How do 
you do? 
Good morning! 
Good day Sir 
Hey man 
Yeellow 
Peekaboo
© Creuna 
Hi! Stand out with a consistent Tone of Voice
Tone of voice in 10 minutes 
1 What is tone of voice? 
2 Why is it so important? 
3 TED BAKER 
4 BREWDOG 
5 Get started
What is Tone of voice? 
The character of your brand as expressed through the written word 
It’s about what yo u say and how you say it 
Values Personality
Why is it so important? 
1. Give you character and identity 
2. Make you familiar and unique strong LINK 
3. Build trust and credibility
Personalities build 
relationships
Ted Baker Fashion and accessories 
Tone of Voice: 
- Traditional with a twist
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Brewery 
Brewdog Tone of Voice: 
- PASSIONATE SWEARING
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Stand out with a consistent tone of voice
Get started 
1. Pin down your values 
2. Define your personality 
3. Decide on your vocabulary 
4. Make a styleguide
Catch you 
later 
© Creuna 
Laters! 
Toodeloo 
Farwell! 
See ya’! 
Adieu Goodbye!

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Stand out with a consistent tone of voice

  • 1. © Creuna Hello! Shalom Yo! Howdy! Whats up? Hi! Greetings! How do you do? Good morning! Good day Sir Hey man Yeellow Peekaboo
  • 2. © Creuna Hi! Stand out with a consistent Tone of Voice
  • 3. Tone of voice in 10 minutes 1 What is tone of voice? 2 Why is it so important? 3 TED BAKER 4 BREWDOG 5 Get started
  • 4. What is Tone of voice? The character of your brand as expressed through the written word It’s about what yo u say and how you say it Values Personality
  • 5. Why is it so important? 1. Give you character and identity 2. Make you familiar and unique strong LINK 3. Build trust and credibility
  • 7. Ted Baker Fashion and accessories Tone of Voice: - Traditional with a twist
  • 13. Brewery Brewdog Tone of Voice: - PASSIONATE SWEARING
  • 19. Get started 1. Pin down your values 2. Define your personality 3. Decide on your vocabulary 4. Make a styleguide
  • 20. Catch you later © Creuna Laters! Toodeloo Farwell! See ya’! Adieu Goodbye!