3. Tone of voice in 10 minutes
1 What is tone of voice?
2 Why is it so important?
3 TED BAKER
4 BREWDOG
5 Get started
4. What is Tone of voice?
The character of your brand as expressed through the written word
It’s about what yo u say and how you say it
Values Personality
5. Why is it so important?
1. Give you character and identity
2. Make you familiar and unique strong LINK
3. Build trust and credibility