2. Indian Retail Sector
• The Indian Retail Sector has undergone rapid transformation by setting
scalable and profitable retail models across various categories and formats.
• Traditional markets are making way for departmental
stores, hypermarkets, supermarkets and specialty stores.
• The modern malls cater to shopping, entertainment and food, all under one
roof.
• The growth in mall space has been over ten fold in four years: from
• About 6 million square feet in 2007 to 48 million square feet in 2011.
• The Indian Retail market is estimated to be worth around Rs. 12, 00,000 cr.
3. Shopper’s Stop
• Shopper’s Stop Ltd., has redefined retail in India, taking it to the next level.
• From being just the sale of goods to consumers, the company has created a unique
aura around retail and turned it into an experience, an indulgence.
• The pioneer of organized retail in India, Shopper’s Stop Ltd., has been instrumental in
bringing about a retail revolution in the country and has become the highest
benchmark for the industry.
• With its growth plans firmly in place and undeniable leadership in the field, Shopper’s
Stop Ltd., is well on its way to raise the bar of performance even higher.
• Shopper’s Stop Ltd. has made this purchase of goods extremely pleasurable.
• The stores have redefined shopping by making it more than just a transaction. The
entire shopping process is the coming together of an amazing array of offerings,
warm but unobtrusive service and special privileges and benefits that
translate every visit into customer delight.
4. • Since its inception in 1991, Shopper’s Stop Ltd., which was founded
by the K Raheja Corp. Group (Chandru L Raheja Group), one of the
leading players in the country in the business of real estate
development and hotels, has been offering premium and luxury
value for the entire family. Its first store was in Andheri, Mumbai.
• Shoppers Stop Ltd has been awarded "the Hall of Fame" and won
"the Emerging Market Retailer of the Year Award", by World Retail
Congress at Barcelona. Shoppers Stop is listed on the BSE. With the
launch of the Navi Mumbai departmental store.
• Shoppers Stop has 27 stores in 12 cities in India.
• Shopper’s Stop Ltd. has metamorphosed from being a chain of retail
stores to emerging as a Fashion & Lifestyle destination, which now
includes retail concepts such as bookstores, cafés and high-end
lifestyle merchandise for the growing affluent middle class in India.
Today, its name is synonymous with superior quality
product, services and above all, an international shopping
experience.
5. Store
• Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began by
operating a chain of department stores under the name “Shoppers’ Stop” in India.
• Currently Shoppers Stop has twenty seven (27) stores across the country and three stores
under the name Home Stop.
• Shoppers Stop has also begun operating a number of speciality stores, namely Crossword
Bookstores, Mothercare, Brio, Desi Café, Arcelia.
• Shoppers Stop retails a range of branded apparel and private label under the following
categories of apparel, footwear, fashion jewellery, leather products, accessories and home
products.
• These are complemented by cafe, food, entertainment, personal care and various beauty
related services.
• Shoppers Stop launched its e-store with delivery across major cities in India.
• The website retails all the products available at Shoppers Stop stores, including
apparel, cosmetics and accessories.
6. Products
Shoppers Stop retails products of domestic and international
brands such as Louis Philippe, Pepe, Arrow, BIBA, Gini &
Jony, Carbon, Corelle, Magppie, Nike, Reebok, LEGO, and Mattel.
Shoppers Stop retails merchandise under its own labels, such as
STOP, Kashish, LIFE and Vettorio Fratini, Elliza
Donatein, Acropolis etc. The company also licensees for Austin
Reed (London), an international brand, who’s men's and
women's outerwear are retailed in India exclusively through the
chain.
7. SWOT Analysis
Strengths
• Variety
• Range
• Different Brands
• Low risk
• Good financial position
• Presence across
various segments
Weakness
• Very high prices
• Less Schemes
• Less Discounts
• Competition from
standalone stores
8. Threats
• Government Policies
• Entrance of New Players
• High attrition
• Lesser consumer spending
• Entry of foreign players
• Unorganized sector
Opportunities
• Awareness about the brands
• Quality
• Youngsters
• Collaborate
• Private levels
• Enter new consumer goods
segments
10. • Style, affordable prices, quality these are the factors that have shaped Westside's
success story in the retail fashion stores business.
• Launched in 1998 in Bangalore, the Westside chain has, ever since, been setting the
standards for other fashion retailers to follow.
• Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside, one of
India's largest and fastest growing chains of retail stores.
• The Westside stores have numerous departments to meet the varied shopping
needs of customers. These include Menswear, Women’s wear, Kid’s
wear, Footwear, Cosmetics, Perfumes and Handbags, Household
Accessories, lingerie, and Gifts.
• The company has already established 36 Westside departmental stores (measuring
15,000-30,000 square feet each) in
Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Ghaziabad & Noida (to be
considered as 1
city), Hyderabad, Indore, Jaipur, Kolkata, Ludhiana, Lucknow, Mumbai, Mysore, Nagp
ur, Pune, Rajkot, Surat, Vadodara and Jammu.
• The company hopes to expand rapidly with similar format stores that offer a fine
balance between style and price retailing.
11. In a rapidly evolving retail scenario, Westside has carved a niche for its brand of
merchandise creating a loyal following.
Currently, the company has 36 Westside stores measuring 15,000-30,000 square feet
each across 20 cities.
With a variety of designs and styles, everything at Westside is exclusively designed and
the merchandise ranges from stylized clothes, footwear and accessories for men, women
and children to well-coordinated table linens, artifacts, home accessories and furnishings.
Well designed interiors, sprawling space, prime locations and coffee shops enhance the
customers’ shopping experience.
12. SWOT Analysis of Westside
Strengths
• Growing at the faster pace
• Brand name of TATA’s.
• Good customer base.
• Apparels are cheaper
• Attractive promotional schemes and heavy
discounts
• Location advantage
Weakness
• Not much product range for middle class
• Need some concessions from labor laws
• Lack of differentiation
• Poor inventory turns and stock availability
13. Opportunities
• Huge untapped market
• Urbanization
Threats
• Competition from organized
retail players
• Competition from local
retailers.
14. The comparative study has been done
between
Shoppers Stop Ansal Plaza,
south extension
and
Westside
Lajpat Nagar.
15. Parking Facility:
Shoppers Stop has good parking
facility in comparison to
Westside and also through
our visit it can be concluded
that customers are happier
with the parking facility of
Shoppers Stop than
Westside.
Outside appeal:
In terms of outside appeal that
is facades windows etc.
definitely Westside scores
higher than Shoppers Stop.
16. Sales Personnel:
Sales personnel of Shoppers Stop
seemed more attentive and
friendly to us than Westside.
Moving Space and arrangements:
There is lots of space for moving in
Westside in compare to
Shoppers Stop. Moving space in
Shoppers Stop seemed little
congested. But the
arrangements seemed more
organized in Shoppers Stop than
Westside. Different brands had
different section for customers
convenience whereas in
Westside it was not so.
17. Billing counters and trial rooms:
There is equal number of billing
counters and trial rooms in both
the retail shops but the billing
system is fast in Shoppers Stop in
comparison to Westside. In
Westside you have to wait more
for payment of bill than in
Shoppers Stop.
Range of garment and accessories:
Range of garments and accessories
are much more in Shoppers Stop
than Westside. In Shoppers Stop
you can find wide varieties of
brands and accessories but
Westside
18. In Store advertisements:
In Shoppers Stop frequently you can hear ads and offers
through speakers. But this was less in case of Westside.
Kids toys:
There is more variety of toys in Shoppers Stop than in
Westside.
Restroom:
Each floor of Shoppers Stop contains at least one rest room
but that could not spot in Westside, though Westside had
sitting arrangements for their customers in each floor which
was not there in case of Shoppers Stop.
Service Desk:
Both Shoppers Stop and Westside have at least one service
desk in their retail shops.
19. Products:
As mentioned before the product
quality in shoppers stop is
higher than Westside. The
variety and assortment is
pretty good in shoppers stop.
The range of products
available is too good be it
apparel or home furnishing or
accessories and that’s
customers drive in especially
to shoppers stop and hence it
has been able to succeed in
standalone stores whereas
Westside usually is in a mall.
20. Conclusion
From the above
analysis we can
conclude that in
spite of high prices
in Shoppers Stop
customers find
Shoppers Stop
ahead in terms of
services than
Westside. Westside
needs to work more
in their services to
be ahead in the
competition
market.
