Assessment for Uni - Policy Primer

1. POLICY
PRIMER

2. Pinterest is an online and mobile service that allows
you to create online pinboards to organise and share
things you find on the web
It is one of the fastest growing Social Networking Sites
(Social Media Networks, 2012)

3. Pinterest provides a platform to
discover and share the things you
love.
(Acceptable Use Policy, 2012)

4. (Nancy Boes1761, 2012)
You can create your own visual boards
and view and follow others
(What Can You Do With Pinterest, 2012)

5. Interested in joining?

6. Access to Pinterest is at their sole discretion.
Generally speaking, you MUST:
• Be 13 years of age or over
• Provide complete and accurate information
• Agree to use Pinterest in accordance with their TERMS
“Terms” refers to the Terms of Service (‘ToS’)

7. If you sign up/in to Pinterest using your Facebook or Twitter,
you agree to grant the following rights
Pinterest will be able to: Pinterest will be able to:
• Post on your behalf • Read Tweets from your timeline
• See who you follow, and follow
And will receive: new people
• Your basic info • Update your profile
• Your email address • Post Tweets for you
• Your likes
But it can’t access your direct
But you can choose who can see
your posts in Facebook messages or see your Twitter
password
(Authorize Pinterest to Use Your Account?, 2012) (Pinterest: Discover, collect, and share inspiration, 2012)

8. Pinterest operates from the United States and does not
guarantee that it is appropriate for use in other locations.
By signing up, you agree that creating an account is appropriate
for your specific location.

9. Under the Acceptable Use Policy, you agree not to post
content that is false, illegal, harmful , humiliating or offensive

10. You may have heard of Charlotte Dawson who attempted
suicide after a barrage of inflammatory messages and
death threats were sent to her on Twitter
(Moran & Reines , 2012)

11. Circumvent any technological measures
Encourage or enable others to undertake prohibited activities
Send a virus, spam, or other nasties
You also agree not to do anything naughty like…
(Child Crying, 2012)

12. Fairly reasonable right? But what about...
PRIVACY
SURVEILLANCE
COPYRIGHT
AND
OWNERSHIP
??

13. Once you have an account, you are
SOLELY RESPONSIBLE
for the activity that occurs on your account

14. Pinterest may remove User
Content for any reason but
is not obliged to.
(A bit of obligation today, 2012)

15. By using Pinterest, you grant them a
non-exclusive licence to use, display,
reproduce and modify your User
Content - for the purpose of operating
and providing Pinterest – for free.

16. It is also YOUR responsibility not to violate
any law or infringe on the rights of any third
party, including Intellectual Property Rights,
publicity rights or privacy rights.

17. Pinterest defines Intellectual Property as:
“all patent rights; copyright rights; moral
rights; rights of publicity; trademark, trade
dress and service mark rights (and
associate goodwill); trade secret rights;
and all other intellectual property and
proprietary rights as may now exist or
hereafter come into existence” (Copyright &
Trademark, 2012)

18. Pinterest uses 2 kinds of cookies:
1. “Persistent” cookies – these save your
login information for your future logins
2. “Session ID” cookies – to monitor how
you interact with Pinterest and to
monitor aggregate usage by Pinterest
Users and web traffic on the website.
Chocolate Chunk Cookies, 2007

19. “Log Data” is the information that is
LOG sent from your browser to the Pinterest
server each time you visit/use the
DATA Pinterest website.
It may include :
– Webpages you visited before you
went to Pinterest
– Pages visited and searches made
on Pinterest
– The time spent on each page
(Privacy Policy, 2012)

20. Pinterest is allowed to collect your Personally
Identifiable and Non-Identifiable Information
Aggregated information, Non-Identifying
Information and Log Data can be shared with
third parties

21. Your information may
also be sold, shared
or transferred to
another party during
proceedings such as a
merger, acquisition,
dissolution or
bankruptcy.
(Road sign on Hwy N1 near Laingsburg, South Africa, 2012)

22. Pinterest uses “commercially
reasonable safeguards” to
preserve the integrity and
security of information
collected and maintained.
But there is no guarantee that
your information won’t be
accessed, disclosed, altered, or
destroyed by unauthorised
persons.
(Privacy Policy, 2012)
(Old Surveillance Cameras, 2005)

23. YOU provide your
information at
your OWN RISK.

24. Pinterest only acts as a passive conduit
for you and other Users.
(Pinterest, 2012)

25. HOWEVER…
Pinterest will respond expeditiously to claims of
copyright infringement committed using the
Pinterest website in accordance with the
Digital Millennium Copyright Act of 1998 (“DMCA”).
Pinterest will take whatever action, in its sole
discretion, it deems appropriate, including removal
of the challenged material from the website.

26. You agree to indemnify Pinterest from any
action taken against you with regard to:
a) Your access to or use of Pinterest
b) Your User Content
c) Your breach of any Terms

27. You agree to use
Pinterest on an “as is”
basis and “as available”
basis.
Pinterest does not
guarantee the availability
or functionality of the
website.
Pinterest can change the Service, or any features of
the Service
WITHOUT PRIOR NOTICE
(Houston we have a problem..., 2009)

28. In February 2012, Yahoo! News reported that
Pinterest was found to be using Skimlinks, an
affiliate-linking service, without clearly
informing users. (McHugh, 2012)
This allegedly created some trust issues
between the Internet and Pinterest.
But, under the current ToS, this is completely
OK

29. It is YOUR responsibility to check the ToS and
privacy policy regularly for any updates and
amendments.
Pinterest will update the “last modified” date at the
bottom of the page for any material changes.
If you continue using Pinterest after an update,
even if you haven’t read the amended ToS, your
continued use of the Service will constitute your
acceptance.

30. You are required to abide by all of these
policies even if you are just a visitor to the
site and NOT a registered user.

31. Pinterest can temporarily or permanently
suspend or terminate your account without
notice.
Pinterest can also suspend or terminate your
account for no reason at all
(pinterest nwf , 2012)

32. If you close your account,
or Pinterest suspends or terminates it,
YOU ARE STILL BOUND BY THE RULES!

33. Thanks for watching
HAPPY PINNING!!!!!!!!
(Festival, 2010)

34. A bit of obligation today [Image]. (2012). Retrieved from
http://www.flickr.com/photos/eltpics/6861836578/in/photostream/
Acceptable Use Policy. (2012). Retrieved from http://pinterest.com/about/use/
Authorize Pinterest To Use Your Account? (2012). Retrieved from
http://api.twitter.com/oauth/authenticate?oauth_token=oIBPkhtJlIsKJRcEunuGzevo7yCnASpG26w4FqIUH7s
Child crying [Image]. (2012). Retrieved from
http://www.flickr.com/photos/pinkpoppyimages/7241528254/sizes/l/in/photostream/
Chocolate Chunk Cookies [Image]. (2007). Retrieved from
http://www.flickr.com/photos/mrsmagic/1117398599/
Copyright & Trademark. (2012). Retrieved from http://pinterest.com/about/copyright/
Facebook and Twitter logos [Image]. (2012). Retrieved from https://pinterest.com/join/signup/
Festival [Image]. (2010). Retrieved from
http://www.freedigitalphotos.net/images/Office_and_Stationer_g145-Festival_p14595.html
Houston we have a problem... [Image]. (2009). Retrieved from http://www.flickr.com/photos/funky-
star/4095718196/in/photostream

35. McHugh, M. (2012). Pinterest is blowing up - with cries of copyright infringement . Yahoo! News. Retrieved
from http://news.yahoo.com/pinterest-blowing-copyright-infringement-allegations-224008298.html
Moran, J. & Reines, R. (2012). Charlotte Dawson reveals how Twitter trolls sent her into spiral of depression.
Herald Sun. Retrieved from http://www.heraldsun.com.au/technology/charlotte-dawson-reveals-how-
twitter-trolls-sent-her-into-spiral-of-depression/story-fn5izo02-1226463091491
Nancy Boes 1761 [Image]. (2012). Retrieved from http://pinterest.com/nancy1761/?d
Old Surveillance Cameras [Image]. (2005). Retrieved from
http://www.flickr.com/photos/23945877@N05/2488075769/
Perez, S. (2012). ComScore U.S. Internet Report: YoY, Pinterest Up 4000+%, Amazon Up 30%, Android Top
Smartphone & More. TechCrunch. Retrieved from http://techcrunch.com/2012/06/14/comscore-us-
internet-report-yoy-pinterest-up-4000-amazon-up-30-android-top-smartphone-more/
Pinterest: Discover, collect, and share inspiration. (2012). Retrieved from
https://www.facebook.com/dialog/permissions.request?app_id=274266067164&display=page&next=https
%3A%2F%2Fpinterest.com%2Ffacebook%2Fregister%2F&response_type=code&perms=email%2Cuser_likes
&fbconnect=1

36. Pinterest [Image]. (2012). Retrieved from http://www.flickr.com/photos/kexino/7408094402/;
http://kexino.com/
pinterest nwf [Image]. (2012). Retrieved from
http://www.flickr.com/photos/cambodia4kidsorg/6671955267/
Privacy Policy. (2012). Retrieved from http://pinterest.com/about/privacy/
Road sign on Hwy N1 near Laingsburg, South Africa [Image]. (2012). Retrieved from
http://www.flickr.com/photos/arthur_chapman/7606465800/in/photostream/
Social Media Networks [Image]. (2012). Retrieved from
http://www.flickr.com/photos/kexino/7365024990/; http://kexino.com/
Terms of Service. (2012). Retrieved from http://pinterest.com/about/terms/
What Can You Do With Pinterest? (2012). Retrieved from http://pinterest.com/about/
What Can You Do With Pinterest [Image]. (2012). Retrieved from https://pinterest.com/about/