Business By Design is a management consultancy that helps business owners design their ideal business, team, customers, and life. They provide business coaching, leadership development, marketing and sales training, and business process redesign. Their goal is to help clients increase profitability, business value, and satisfaction while achieving a better work-life balance. They have over 20 years of experience advising diverse businesses and ensuring their success.

2. Overview
Business By Design is a boutique management
consultancy based on the mid-north coast of NSW.
We have a track record exceeding two decades of advising and coaching
business owners, CEO’s and executive teams in diverse industry segments and
with varying mandates.
We work with business owners, entrepreneurs and managers who want to get
the most out of their business by designing a business that will thrive.

3. What We Do
Design Your
Business
Design Your
Team
Design Your
Customers
Design
Your Life
Our business coaching
will get you on track to
designing your ideal
business.
Our leadership and
development programs
will transform your
team.
Our marketing and sales
training and coaching is
designed to drive client
engagement and retention
to grow your business.
Our coaching will help free up
your time to focus on your
family, the future and
achieving the things you
dream about!

4. Our Approach – Now , Where ,
How
Business Audit
Values, Vision &
Goals
Create a Strategic
Map
Where are you now?
Where do you want to
be?
How will you get
there?
Your Outcomes:
• More profit
• Increased business
value
• Greater satisfaction
• Happier and more
effective teams
• Renewed
confidence
• A better lifestyle
Business or
Executive
Coaching
Execute &
Monitor Results

5. Our Services
Business &
Executive
Coaching
Virtual
Executive
services
Strategic
and Risk
Planning
Successio
n & Exit
Planning
Business
Process
redesign
and
blueprintin
g
Leadership
and team
Developme
nt
Recruiting &
Talent
Management
We guide and mentor business owners
and senior managers to implement a
‘new’ process that enable’s them to
‘focus’ on business improvement and
development .

6. Our Team
Sean is a career consultant with more than 20 years’ experience advising a broad range of business owners, industries
and scale of operations from start up’s to established national brand names.
Sean has coached and mentored businesses owners and senior executives in Australia and internationally, advising on
strategy and business development. His expertise includes business model redesign, business planning for growth,
effective marketing and sales execution, mergers and acquisitions and dealing with the very complex issues of
succession planning, business sale and other exits. He is a successful entrepreneur in his own right with past and
present direct ownership of retail, media and professional service businesses.
He has assisted clients transfer $150 million of business assets between generations and has also advised on the sale
or acquisition of businesses assets valued in excess of $75 million.
Sean is passionate about nurturing the self confidence, leadership and business skills of the business owners and
executives he advisors. He aims for a truly interdependent partnership that’s focused on the personal and professional
development of his clients.
Qualifications
• Bachelor of Rural Science - University of New England
• Aus-Industry and Entrepreneurs infrastructure facilitator
Sean Martyn
Management
Consultant &
Business Coach
• Certificate IV in Workplace Assessment & Training
• Diploma of Financial Services (Financial Planning)

7. Our Team
Nikki is passionate about helping business owners build robust systems that improve business results and leverage
managements effectiveness and reach.
With more than 18 years’ experience in business administration and management. Nikki supports businesses owners and
executives, advising on human resource management and recruitment, marketing strategy and execution, business
process and blueprinting.
Currently Nikki supports a number of our clients with their business systems and has embraced the virtual world of Virtual
Executive Assistance with both hands. We don’t know how she does it, but Nikki has proven her strengths in managing
her time, balancing business needs and client demands – all from her laptop!
Qualifications
• Masters of Sustainable Agriculture
• Bachelor of Applied Science – Systems Agriculture
• Certificate IV in Workplace Assessment & Training
Nikki Tomasoni
Executive
Assistant
• Certificate in Small Business Management
• Negotiators Tool Kit
• Pathways to Leadership

8. Our Principles -
DEDICATION LEADERSHIP SIMPLICITY GROWTH LEARNING
INNOVATION TRUST PROFIT PRODUCTIVITY EFFECTIVENESS
FUN
We go above
and beyond for
every client’s
success
Lead by
example &
always 'walk the
talk'
We design simple
solutions to
complex problems
We recognise &
nurture people's
talents, encouraging
them to reach their
full potential
Constantly feed
our minds &
support lifelong
learning of others
We move fast with
bold & brave
calculated decisions
that strive for
excellence
Actively build and
maintain
relationships with
all our business
constituencies
Maximise the long
term return to clients
whilst mindful of our
overall responsibilities
Be a highly
effective, lean &
fast moving
business
Contribution is
measured on
output rather than
input
Approach each
day with
enthusiasm &
celebrate
achievements

9. Our Promise
Experienc
e
Servic
e
Results
 WE HAVE THE BEST PEOPLE – 20+ years
of management consulting and business
development experience. We know what
works.
 FLEXIBILITY – We have worked with all sorts
of businesses so we're confident we can tailor
a solution to fit your specific needs.
 COMMITMENT – We embed ourselves in your
business and work as part of your team.
 UNRIVALED SUPPORT – Our innovative
virtual support services help execute your
design when you need the help the most.
 LEAD ADVISOR – You'll have access to Sean
Martyn or Nikki Tomasoni. Your interests
won't be delegated to junior staff.
 NO HIDDEN FEES – All our fees are outlined up
front before the project begins. No surprises.
 ALWAYS ACCESSESSIBLE – Our clients have
unlimited access to us during our engagement.
 CUSTOMISED GOALS – We work with all our
clients to design specific, measurable goals tailored
to your business. We have no use for off the shelf
solutions.
 HOLISTIC APPROACH – We work towards a
healthy life balance that earns a profit while treating
people with the respect they deserve.
 SMART TOOLS & SYSTEMS – Designed and
refined over 20 year of practical application.
 FAST, DEPENDABLE TURN AROUND – We'll
ensure your work is done on deadline so you have
the information you need when you need it.
 RESULTS – You set the target.
We hit it.
 FOCUSSED ON SUCCESS – Your
success is our success. We'll give
you the knowledge and support
you need to design your future.
 TRACK RECORD – You can
speak directly to our past and
present clients.
 NO RESULTS, NO FEE –
Guaranteed!

10. Creating Value
IMPROVE
STRATEGIC
THINKING AND
GOAL SETTING
IMPROVED
TACTICAL
PROBLEM SOLVING
AND ENSURE
ACTION
EXPLICIT
OUTCOME
INCREASED
GROWTH,
PROFIT and
VALUE
IMPLICIT
OUTCOME
ENHANCE, EXTEND
AND EMBED
LEADERSHIP SKILLS
WITHIN THE
ORGANISATION
GENERATE
ACCOUNTABILITY
WITH REGULAR
PROGRESS REVIEWS

11. Coaching and Mentoring Programs
Biz By Design
Online
Virtual
Coach
Business
Leaders
Program
Business
Leaders
Plus
Total
Business
Solutions
Undertake self
paced online
courses that
address todays
specific
professional
development
needs and
challenges
Virtual coaching and
support. Plan,
capture and track
your
strategies/actions
and professional
development
Lets get started.
Low cost coaching
package plus
quarterly training
workshops to
develop your skills
and network with
peers.
Lets get going.
Business leader
package plus
regular face to face
coaching and
mentoring.
Lets get serious.
Comprehensive
business/personal
advisory support
that is tailored
specifically to your
business.
+

12. Advisory Projects
One off
advisory
projects
Strategic planning
Risk audit & analysis
Business
process and
systems
review
Profit improvement
Waste audits
Executive/staff
recruitment
Marketing audit
and sales
planning
Talent
management and
reviews
Blue Ocean
strategy
Advisory Board &
executive
mentoring
Custom pricing of
all projects
‘Lean’ projects
Sales
Process Audit

13. Training Workshops
Tailored training
workshops Time management
Communication
Process
mapping and
S.O.P.S
Profit improvement
workshopWaste auditing
Scenario
planning
Sales &
Marketing
Talent
management and
Perf reviews
‘Blue
Ocean’
strategy
Improve
Personal
effectiveness
Custom pricing of
all workshop
‘Lean’ management
The ‘Science
of Sales’
Negotiation

14. Some of our Clients

15. Outstanding ResultsCaseStudy
1
‘…we’re now green & growing . . . not ripe & rotting’
Business By Design started mentoring and coaching the
owners of this regional family business which led to dramatic
changes within there management style, its production
systems, its profitability, and relationships between members
of the family.
The accompanying graphic shows the results over 4 years -
we assisted our client to double their assets, quadruple profits
and cash flow, and the return on assets managed went from
0% - 9%.
Services provided:
• Business coaching • Strategic planning • Benchmarking
• Blueprinting • Waste audits • Meeting facilitation • Business
advice

16. Outstanding ResultsCaseStudy
2
‘…we have now diversified our business, and feel
secure about the future of both generations’
Our client had two goals. First, to develop the business ensuring
a higher standards of production and profitability. Second, to
diversify into new sources of income as part of their succession
planning.
The accompany graphic shows the financial impacts. Whilst
maintaining the overheads and direct costs around the same
level they effectively double their gross margin rate of return,
almost doubled their revenue and reduced their finance costs.
In addition the business rolled out a business succession plan
providing economic security for the younger generation and
financial freedom for the older generation.
Serviced provided:
• Business coaching • Succession planning • Financial
management
• Wealth creation • Business diversification • Strategic planning
• Goal setting

17. Outstanding ResultsCaseStudy
3
‘… I now enjoy more control over the business, better
margins and much more confidence about the future’
Our client is a business services firm, that has worked with us
for 12 months to redesign their business. We have coached
them to confidently;
• develop a new service offering tailored to the emerging
needs of their customers
• streamline existing operations with standardised procedures
• targeted their marketing directly towards their ‘A class’
customers being more focused and responsive to this group
• manage communications and decision making internally so
there is less procrastination and more action.
Serviced provided:
• Business coaching • Financial management • Strategic
planning
• Goal setting • Business blueprinting • Sales & marketing plan

18. Outstanding ResultsCaseStudy
4
‘… my business has become solid again and I have a
future plan that I can work towards and achieve’
Our client works in the health & fitness industry and came to us
after a business partnership breakdown. The business owner
sort coaching to get the business strategy back on track The
Return On Investment (ROI) result of 433% was achieved by;
• Getting the right people on the bus,
• Improving value add sales to current customers.
• Improving customer loyalty and repeat buying.
• Keeping a tight rein on costs.
• Working on the business, not in it. Even if initially it’s thought to
be expensive!
Serviced provided:
• Strategic planning • Staff performance management • Financial
management • Marketing plan • Leadership development

19. Outstanding ResultsCaseStudy
5
‘…we have a new business mindset and now we have
great results’
Operating in the professional services field our client has been
working with us since October 2014 and already they are seeing
the benefits of business coaching with us with income up 12%,
expenses steady and profit up 150%.
Our tailored business coaching focused on the following;
• Identification of the ‘zebra’ customers and implementation of a
targeted marketing plan
• Ceasing of business write offs
• Blueprinting of business procedures
• Implementation of an executive management team
• Leadership development of senior staff
Serviced provided:
• Business coaching • Executive professional development •
Financial management • Business blueprinting • Benchmarking

20. Testimonials
Ben Furney Flour Mills | Sarah Furney | CEO
“The ultimate measure of Sean’s impact is that within 8 weeks of employing Sean I was confronted with the challenge of
needing to take maternity leave as CEO. I can now say that as result of the change’s we have instigated together in the
following 6 months, I am now confident in my management teams capacity to guide and manage the business during my
absence and I will be retaining Sean to act as their executive coach whilst I am away.”
Kerin Ag | Nigel and Kate Kerin | Business Owners
“Sean is a strong, systems-focussed character who is very knowledgeable on a range of subject areas that impact small
business. He is an excellent communicator and a captivating educator. One of Sean’s great attributes is being able to identify
the weak link in a business, and the processes needed to address this. He brought accountability and abundance-thinking to
our business . . . Sean isn’t afraid to ask the hard questions and we highly value this in him.”
Quality Accounting | Fiona Jeff | Director
“I would suggest engaging Sean as a coach/mentor if you are feeling like you are working too hard in your business and
feeling like you need a fresh approach to the way you operate your business. If you have concerns about productivity and
whether your business is operating in the most efficient manner. If you are prepared to invest in your future and the future of
your business then I cannot recommend Sean's services highly enough.”

21. Testimonials
Axis Print Solutions | Peter Williams | Director
“Before engaging Sean, my business and I were stuck. I was questioning the future and the return for effort my business
was providing. Sean quickly lifted the fog, he provided a clear pathway forward and I now enjoy more control over the
business, better margins and much more confidence about the future. If you want to get your business working for you
again (rather than the other way around) get Sean on your team ASAP.”
Coddington Constructions | Sean Coddington | Managing Director
“Sean has a remarkable capacity to see what is sometimes hidden from the business owner/manager, I highly valve this
trait; and we have successfully solved some difficult issues together . . . business has grown substantially, we have
attracted new staff, highly desirable clients and projects, acquired new assets and our profitability has improved.”
McKemey & Co | Dan McKemey | Managing Director
“One of Sean’s greatest attributes is that he is not afraid to bring out the tough questions and then bring our team together
in a controlled environment to answer these questions. In a business of many and varied personalities, he has kept the
family together, put succession/estate planning in place and we all still sit down and have a Christmas lunch together . . .
This is where Sean’s professionalism truly paid off.”

22. Testimonials
Beachbodies Health Club | Renee Atkins| Director
“I have been in my current business for five years, it was a very strong business but I went through a business partnership
break down and that placed extra stress on myself and the business and it showed . . . Since working with Sean, my
business has become solid again and I have a future plan that I can work towards and achieve. I now have more structure in
the every day running of the business, my staff have a clearer direction which is leading to increased productivity and I have
clearer structure and expectations that I can personally work towards for improving my business and also my personal
goals.”
Dowd Group | Andrew Dowd | CEO
“All decisions facilitated by Sean are aligned with goals and vision of the family unit . . . accountability is critical to success in
a family business. Sean can quite often see risks that the family and management have not foreseen and help to manage
those risks.”
Parkes Garden Estate | Darrell Hodges| CEO
“Sean has been a valuable advisor and sounding board for a major real estate development project in aged care and
retirement living we have undertaken, he has given us great confidence in our strategic planning, risk management and in
the high level negotiations with partners, financiers and other key advisors. The addition of Sean to our family business team
has dramatically improved our decision making, problem solving and the speed with which we achieve results, saving us
time, money and distress.”

23. Testimonials
Galambila Aboriginal Health Services Inc. | Peter McFadyen | Corporate Services Manager
“Galambila AHS Inc. engaged Sean and Nikki to assist us in developing a Business Continuity Plan. They were able to work
with us under very tight time frames to develop a document which both suited our current needs and is able to be built upon
as our business complexity grows. Throughout the engagement Sean & Nikki met or exceeded our expectations, were
prompt, dependable and professional. I would have no hesitation in recommending them.”
Coffs Harbour Chamber of Commerce & Industry| Garth Shipperlee | Executive Officer
“In April 2013 the management team of the Coffs Harbour Chamber of Commerce asked Sean Martyn to speak at our monthly
chamber gathering. We found Sean’s presentation enlightening and entertaining. It created a positive disturbance among the
participants at the event, which I am aware lead to immediate actions by some of these attendees. If you are looking for a
professional presenter that is engaging and able to challenge business owners to bring about positive business outcomes,
then I recommend Sean Martyn.”
Ruby Maine | Marnie Tuck | Managing Director
“We could never have imagined the difference a business coach could make until Sean showed us that, if you put a few
simple processes into place your business can work for you - not you work for your business! . . . We have certainly seen the
benefits of having Sean as our business coach and part of our team and it didn’t take years or months. We saw the changes
immediately”

24. Testimonials
Kelly Grains | Bill O’Connell | Operations Manager
"Sean was engaged as our "business coach" to formalize the structure within the existing business at Kelly Grains with
directors & senior staff. His brief was to implement regular reporting by Executive & Departmental mangers with action based
meeting outcomes. As a result we now have an improved professional approach to all aspects of the business operating
functions. In addition, Sean was also tasked with the development of a succession plan within the family directors.
Sean's expertise & open approach allowed him to understand & successfully managed the many business & interpersonal
issues within this family business. Sean has a welcoming, helpful open approach & showed a professional & respectful
attitude at all times in his work with the family & staff. I would recommend Sean for any business or individual, who is looking
to improve the functions & outcomes of their business."
Resource Design & Management | Michael Lamont | Director
“Sean has been instrumental in assisting the partners at RDM understand the difference between running a ‘practice’ and a
‘Business’. By holding us accountable and guiding steady improvements in core profit drivers like marketing, sales, staff
productivity and internal systems we have seen a significant turnaround in morale and profitability over the last 12 months.
We understood and accepted the importance that design plays in performance. It took a routine of monthly support and
advice from Business By Design to see us implement positive change. If you are ready to listen to some sage advice, built on
years of practical small business experience, you would do well to engage Sean and the Business By Design team sooner,
rather than later.”

25. Contact Us
Sean Martyn & Nikki Tomasoni
PO Box 6352 Coffs Harbour NSW
2450
02 6658 0775
02 6658 0776
connect@bizbydesign.com.au
www.bizbydesign.com.au