1. DESIGN THINKING Group 6b: Bob Pat Femtio Kronor Erik

2. What is design thinking? “A methodology that imbues the full spectrum of innovation activities with a human-centered design focus”* A process that involves observing customer needs and tastes, using collaborative techniques to test proposed solutions, and then implementing an innovative result to the business problem *”Design Thinking”, Tim Brown

3. The three steps of the design thinking process Inspiration Observing to find a business opportunity Search for valuable ideas, assets, and expertise in a business Organize information to develop possible solutions Ideation Brainstorm and build creative frameworks Repeatedly test and create “prototypes” in collaborative atmosphere Implementation Execute the vision Test the prototype on the customer

4. Nintendo: One of the world’s most innovative gaming companies Nintendo’s internal innovation process matches the “design thinking” paradigm almost exactly Has led to global prominence of gaming apparatuses such as the Nintendo Wii

5. Inspiration Phase Inspiration Examining consumer need to select and capture business opportunities Nintendo’s process: Vision At Nintendo, vision involves developing “Roadmaps” based on observation of gaps in gaming that can be exploited before launching a project* * http://worldisgreen.com/2006/12/13/nintendo-wii-innovation/

6. Ideation Phase Ideation Use brainstorming and heavily collaborative environment to create, test, and perfect new ideas Constantly creating, testing, and refining prototypes Nintendo’s Process: Innovation through Collaboration “Wii’s one-handed controller is not the great idea of a single person, but a fantastic fusion of ideas from all kinds of people.”* * http://worldisgreen.com/2006/12/13/nintendo-wii-innovation/

7. Implementation Implementation Taking finalized prototype and introducing and marketing it to the consumer Nintendo’s process: Launch Introducing daring design to consumer just after rivals introduce competitive products* * http://www.msnbc.msn.com/id/15802977/ns/technology_and_science-games/ /

8. Aspects of the design thinking process A design thinker’s personality profile Empathy Integrative Thinking Optimism Experimentalism Collaboration How to make design thinking part of the innovation drill Begin at the beginning Take a human-centered approach Try early and often Seek outside help Blend big and small projects Budget to the pace of innovation Find talent any way you can Design for the cycle