As companies come out of the recessionary environment, the buzz in the air is about ‘business transformation’— the ability to achieve breakthrough business value by aligning IT, business processes, and global sourcing in unique ways. The Global Services Conference 2011 brings together industry experts to discuss the forces which will define the next generation of services delivery and enable business transformation, and presents actionable propositions to leverage them. Join us to understand the forces which will shape your business tomorrow and experience the transformational power of global sourcing!

1. January 27, Grand Hyatt, NYC
ENABLING BUSINESS TRANSFORMATION THROUGH GLOBAL SOURCING
JANUARY 27, 2011
GRAND HYATT, NEW YORK CITY
SPONSORSHIP PROSPECTUS
Organizers

2. January 27, Grand Hyatt, NYC
Overview: GSC 2011
Theme: Enabling Business Transformation through Global Sourcing
The reset economy brought in lot of changes to the sourcing world. Traditional drivers of outsourcing
are no longer sufficient for companies that have been outsourcing IT and business processes over the
last decade. Cost reduction and process efficiencies are operational benefits and they are now table
stakes. As companies come out of the recessionary environment, they are asking for more from their
outsourcing partners. Business outcomes like reduced transaction costs, process optimization, and other
forms of business efficiencies are a given. The new shiny lever being pulled is that of ‘business
transformation’— the ability to achieve breakthrough business value by aligning IT, business
processes, and global sourcing in unique ways.
Thus, business transformation through global sourcing is the overriding theme of Global Services
Conference 2011.
There are other forces playing out in the industry that define the next generation of services delivery
and enable business transformation. Cloud computing has implications not only for IT services but also
for business processing; cloud-based delivery models present a discontinuous and disruptive shift that
will redefine how IT and BPO services are delivered. The conference will present actionable
propositions to leverage cloud-based models.
Similarly, the convergence of IT and business process outsourcing presents myriad opportunities for
companies to seek better value. Other topics like emerging destinations, supply risk monitoring,
governance and program management, and contract management amongst others would help the senior
sourcing professional to gather perspectives that are current and recommended as best practices.
www.globalservicesconference.com
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3. January 27, Grand Hyatt, NYC
Unique Differentiators & Highlights
 Focus on Global Sourcing Strategy: GSC has always maintained a sharp focus on the strategy
and practice of global sourcing covering both ITO and BPO.
 Focused on Outsourcing Partnerships: GSC’s primary focus is on nurturing outsourcing
partnerships between buyers and service providers and creating win-win relationships between
them.
 Sessions are highly interactive and discussion-based:Sessions at the GSC are not canned
presentations; they are highly interactive with the audience. The audience RoI is enriched
through these peer-level discussions of live situations.
 Practitioner-driven Content: All of GSC content is conceived by sourcing practitioners to be
delivered to a peer-level audience.
Who Will Attend GSC 2011?
The Global Services Conference each year witnesses over 180+ delegates with an average 50% end user/buyers,
35% service providers, sponsors and the rest 15% consultants, researchers, advisers, academicians and others,
making it the only conference with best attendance ratio.
The GSC 2011 attendance is capped at 180 delegates with a similar break-up that it has been witnessing,
however, the audience development team at Global Services continues to strengthen its plan & execution with
newer audiences that turned as subscribers since January 2010 and various other new initiatives to attract quali-
fied audiences.
Attendees that we would secure will be business and technology executives, who are involved in the evaluation,
purchase or management of services -- captive, outsourced, onshore or offshore from mid-sized to large enter-
prises with an annual turnover between $250 million and $5 billion upwards.
• Executive/Corporate Management
• CIOs' and their direct reports
• Line of Business Managers
• Technical Professionals
• Business Analysts
• Service Providers
• Operations executives
• Business-unit executives and general managers
• CFO and financial directors
• Sourcing executives/directors
• Program Management Office Executives
• Strategic planners
• Executives responsible for site selection/globalization
• Human resources professionals
• Executives managing partner relationships
• IT Management
• IT operations directors/managers
• IT project directors/managers
www.globalservicesconference.com
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4. January 27, Grand Hyatt, NYC
CONFERENCE PROGRAM
The conference spread and focus: Total conference minutes 925 (15Hrs +)
Blue >> CONFERENCE SESSIONS 575 Minutes 62.5%
Green >> NETWORKING 220 Minutes 24.0%
Yellow >> SPONSOR SESSIONS 125 Minutes 13.5%
SCHEDULE SESSION Speakers
07:30 – 08:00 AM Breakfast & Registration
08:00 – 08:10 Welcome & Opening Dialogue Global Services & Neo Group
08:10 – 08:30 Keynote: State of Outsourcing Address Expert, Adviser and Author
08:30 – 09:15 Keynote Address: Leading Practitioner from Fortune 100
09:15 – 10:00 Plenary Session: Business Transformation
Through Global Sourcing (CXO Panel)
IAOP, SAP, Progress and more...
10:05 – 10:25 Platinum Sponsor Keynote/Session
10:30 – 10:45 Coffee and Networking Break
10:45 – 11:00 Track 1 Keynote (Gold Sponsor Session) Track 2 Keynote (Gold Sponsor Session)
TRACK 1 : NEXT PRACTICES IN SOURCING LEADERSHIP
11:10 – 11:50 Cloud Computing and its Implications on Service
Delivery
Forester Research
11:50 – 12:05 PM Gold Sponsor Session
12:05 – 12:50 Transformation via BPO Wachovia, Ascenda, Avon/Bunge
TRACK 2 : BEST PRACTICES IN MATURED SOURCING
11:10 – 11:50 Collaborative Sourcing
11:50 – 12:05 PM Gold Sponsor Session
12:05 – 12:50 Managed Services Vs Old Models Credit Suisse, Ace Insurance
12:50 – 13:30 Conference Luncheon
Continued...
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5. January 27, Grand Hyatt, NYC
Continued...
TRACK 1: NEXT PRACTICES IN SOURCING LEADERSHIP
13:30 – 14:15 The Rise of Nearshore Global Services, BanColumbia, Citi
14:15 – 14:30 Gold Sponsor Session
14:30 – 15:15 Supply Risk Monitoring Neo Group, Novartis, Bank of Tokyo-Mitsubishi
TRACK 2 : BEST PRACTICES IN SOURCING MATURITY
13:30 – 14:15 Role of Procurement & Sourcing Organizations Johnson & Johnson, Cargill
14:15 – 14:30 Gold Sponsor Session
14:00 – 15:15 Governance and Program Management Neo Group, Applied Materials
15:15 – 15:30 Coffee Break
PLENARY SESSIONS
15:30 – 16:15 Global Delivery Locations and Their
Competitiveness
ANDI Columbia, Egypt, Brazil, Chile, India, etc...
16:15 – 16:30 Gold Sponsor Session
16:30 – 17:00 Expectations from Service Partners A Buyer Panel
17:00 – 17:30 Locknote Session CXO Speaker
17:30 – 17:45 Wrap-up
17:45 – 19:30 Cocktail Reception
Visit the conference website for latest and updated program and speakers.
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6. January 27, Grand Hyatt, NYC
SPONSORSHIP OPTIONS
SPONSORSHIP BENEFITS (NOT LIMITED):
 Allows you to meet and address potential customers currently/considering outsourcing
 Builds a platform to position thought leadership
 Creates avenues for branding and awareness - prior to the event, on-site and post-event
 Generates qualified leads through complete registration & attendee list with analysis
 Instills confidence in your clients and contacts by maintaining a strong presence
 Generate global media awareness and PR opportunities
www.globalservicesconference.com
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OPTIONS SLOTS OUTREACH SPEAKING BOOTH PASSES
(Branding - Awareness) (Thought Leadership) (Lead Gen.) (Lead Gen.)
PLATINUM ONE ******* PLENARY DOUBLE 6
GOLD SIX ****** TRACK SINGLE 4
SILVER TWO **** -- -- 2
LUNCH ONE ***** TRACK SINGLE 4
RECEPTION/
COCKTAILS
ONE ***** CLOSE NOTE -- 2
BREAKS ONE ** -- -- 2
DELEGATE KIT ONE ** -- -- 1
LANYARD ONE * -- -- 1
COLLATERAL
DISTRIBUTION
TWO * -- -- 1

7. January 27, Grand Hyatt, NYC
SPONSORSHIP PACKAGES
All Sponsorship Packages Include the following in common:
Additional and unique deliverables are mentioned against each category.
• Prominent display of sponsor branding on all event collateral – pre-event, on-site & post event
• Sponsor company’s profile (200 Words) printed inside program brochure and on event website
• Inclusion of logo in all conference communication to run on Global Services fortnightly digital
magazine, website
• Exclusive e-mail promotions of GSC2011 with sponsor logo to over 100000 unique/qualified
decision makers – multiple exposures
• Mention of sponsors on all social media vehicles including LinkedIn, Facebook, Twitter, Slide
Share, Scribd, E-zine, ISSUU, digg et all.
• Branding on 2011 Global Services Conference website – Including registration page
• Mention in post event feature/synopsis by Global Services in e-magazine, website articles
• Special mention in twice a week newsletter in form of post event synopsis
• Signage & video loop across conference venue acknowledging the conference sponsors
www.globalservicesconference.com
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8. January 27, Grand Hyatt, NYC
PLATINUM
Package includes:
• Twenty minutes speaking opportunity following the conference keynote - Plenary
• One panelist slot on a track session recommended by conference chair
• Double table top/booth space with choice of location
• Complimentary passes for up to 3 clients/prospects
• Complimentary passes for up to 3 sponsor staff
• Opportunity to provide 2 minute video message into a comprehensive video loop to be shown
throughout the conference. Video to be supplied in a DVD Beta SP or MiniDV
• Two stand alone banner, desk note.
• Exclusive branding in the breakfast/coffee break area – choose any one
• Access to preregistration list (without contact details) — one week prior to event
• Final attendee list with complete contact information for post-conference follow-up
• Platinum sponsor may provide Global Services with a list of its “Top 25” prospects to be invited
by personal phone-call/email invitations.
• One full-page advertisement/expert article in the Global Services digital magazine
• 1 banner advertisement on Global Services website (home and other pages) for 1 month
• Opportunity to use newsletter advertising in form of box banner – 2 rounds
• 1x use of Global Services list mailing – exclusive e-mail to the entire database of Global
Services
• Collateral inclusion in delegate kit.
• A full page ad in the Global Services conference guide
• Platinum sponsor will be acknowledged at the opening and the closing note of the event
For pricing details write to Satish Gupta at satishg@cybermedia.co.in
www.globalservicesconference.com
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9. January 27, Grand Hyatt, NYC
GOLD
Package includes:
• 15-minute speaking opportunity in any one track session (2 track conference)
• One table top/booth space in prominent location
• Complimentary passes for up to 2 clients/prospects
• Complimentary passes for up to 2 sponsor staff
• Opportunity to provide 1 minute video message into a comprehensive video loop to be shown
throughout the conference. Video to be supplied in a DVD Beta SP or MiniDV
• One stand alone banner to be displayed in the conference/networking area
• Access to preregistration list (without contact information) — one week prior to event
• Final attendee list with complete contact information for post conference follow-up
• Gold sponsor may provide Global Services with a list of its “Top 10” prospects to be invited by
personal phone-call/email invitations
• One banner advertisement of on Global Services website for a fortnight.
• Collateral inclusion in delegate kit.
For pricing details write to Satish Gupta at satishg@cybermedia.co.in
LUNCHEON
Package Includes:
• Speaking opportunity for 15 minutes during lunch hour or any one track session
• Brief welcome and thank you remarks during luncheon
• Complimentary passes for up to 2 clients/prospects
• Complimentary passes for up to 2 sponsor staff
• One table top/booth space at the conference
• Access to preregistration list (without contact information) — one week prior to event
• Exclusive table tents with branding on every lunch table
• Sponsor logo display on walls during lunch through gobo displays
For pricing details write to Satish Gupta at satishg@cybermedia.co.in
www.globalservicesconference.com
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10. January 27, Grand Hyatt, NYC
SILVER
Package Includes:
• 2 complimentary passes to the conference for sponsor staff
• One table top in the networking area
• Access to preregistration list (without contact information) — one week prior to event
• Final attendee list with complete contact information for post conference follow-up
For pricing details write to Satish Gupta at satishg@cybermedia.co.in
RECEPTION/COCKTAIL
Package Includes:
• 2 complimentary pass to the conference
• Exclusive branding in the reception area
• Access to preregistration list(without contact details) — one week prior to event.
• Final attendee list with complete contact information for post-conference follow-up
For pricing details write to Satish Gupta at satishg@cybermedia.co.in
COFFEE BREAKS
Package Includes:
• 2 complimentary pass to the conference
• Exclusive branding in the coffee break area
• Access to preregistration list (without contact details) — one week prior to event.
• Final attendee list with complete contact information for post-conference follow-up
•
For pricing details write to Satish Gupta at satishg@cybermedia.co.in
www.globalservicesconference.com
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11. January 27, Grand Hyatt, NYC
A-LA-CARTE OPTIONS
DELEGATE BAG/KIT
• Exclusive branding on conference kit/bag, given to each delegate during registration
• Sponsor collateral to be included in delegate kit
• Plus one complimentary pass for the conference (worth $1295)
•
For pricing details write to Satish Gupta at satishg@cybermedia.co.in
LANYARD/BADGE
Plus one complimentary pass for the conference (worth $1295)
For pricing details write to Satish Gupta at satishg@cybermedia.co.in
COLLATERAL DISTRIBUTION
Plus one complimentary pass for the conference (worth $1295)
For pricing details write to Satish Gupta at satishg@cybermedia.co.in
For further details or for customized package contact:
Satish Gupta
Head of Sales & Marketing
satishg@cybermedia.co.in
+91 9871997785
www.globalservicesconference.com
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12. January 27, Grand Hyatt, NYC
Past Conference Sponsors
www.globalservicesconference.com
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About Global Services
Global Services is an integrated media platform (e-magazine, online, event, research, custom publishing) that
connects the various constituents of the global technology and business process services industry ecosystem.
The ecosystem comprises buyers of services, service providers, industry associations,research organizations,
sourcing advisory firms, legal advisers, globalization think-tanks and many other emerging entities in the social
networking space.
www.globalservicesmedia.com
About Neo Group
Neo Group was founded in 1999 (Formerly neoIT) with the principle that talent in low cost locations and
outsourcing firms, leveraged appropriately could create sustainable competitive advantage.
Neo Group helps organizations benefit from the rise of services globalization and outsourcing around the world.
We help create sustainable competitive advantage through Advisory, Risk Monitoring and Program
Management.
www.neogroup.com
About CyberMedia
CyberMedia is the largest specialty media house in South Asia and amongst India's top five magazine publishers.
The group's Media business includes 15 publications including Dataquest, PCQuest, Voice&Data, BioSpectrum
(India & Asia), Living Digital, Global Services, DQ Channels, DQ Week , DARE and MIT's Technology
Review. CyberMedia is also largest producer of IT events, conducts over 100 events every year and a few
knowledge based weekly TV programs. CyberMedia reaches out to a community of over 2 million people. Its
brands have consistently been leading in their respective domains.
Its Media Services include IDC India, the leading IT and telecom research company in the region; and Content
Matrix which provides through its operating units (TDA Group, Publication Services and CyberMedia Services)
creative custom media solutions for today’s global marketplace ranging from global marketing programs and
custom publications for enterprises to content management, editorial and production services for publishers.
www.cybermedia.co.in
www.globalservicesconference.com
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