6. You’re in a good place!
IPA Bellwether: 3Q2011 vs 2Q2011
7. “The Bellwether Report reveals a strengthening of marketing
budgets in Q3, particularly in the internet and search
channels, in a cautious economic environment as brands
focus on defending market share and in some instances
driving sales growth forward. Digital and search investment
continues to grow as brands take cautious shelter in channels
that provide measurable return on investment.
”
Chris Whitelaw
IPA Search Group Chairman,
President, I Spy
10. Check out this presentation I saw in SXSW!
— Mobile search…
… is different
… is local & local is growing
exponentially at 50% per year
(in the US)
… is social
… needs mobile UX
11. Marketers rate their SEM knowledge…
Source: IAB National Search Marketing Barometer, 2010
14. “
A smartphone today would have
been the most powerful computer
in the world in 1985
”
Horace Dediu, former Nokia Executive
In fact, today's phones have about the same raw processing power
as a laptop from 10 years ago. And every year they close the gap.
Source: The Guardian
19. IPA advice for agencies
— Tell clients there is no need to panic
— BUT don’t do nothing
— Audit the use of cookies
— Classify cookie usage
— Increase prominence of information
— And for OBA…
23. Spend to quadruple this year
“By 2015, more than one in four
display ad dollars will be spent
via real-time bidding”
International Data Corporation
25. Facebook steps up
Estimated Ad Revenue (£m)
300
250
200
150
100
50
0
2010 2011 2012
“Facebook now accounts for the majority of net online display
growth in the UK.”
Ian Maude, Enders
26. NUMBER 5
—Google changes
— Mobile search prioritises mobile content
— Removes natural search analytics (for signed in
Google account holders)?
32. Re-linearization of TV
“ linear TV, far from being dead,
is actually making a resurgence
”
Chloe Sladden, Twitter
33. Connected TV
— “The integration of the internet and Web 2.0
features into modern television sets and set-top
boxes, as well as the technological convergence
between computers and these television sets /
set-top boxes.”
Source: Wikipedia
36. Local Explosion
— 95% of Smartphone users have searched for local
info
— 61% have called, 59% visited after a search
— 90% act within 24 hours
Source: Google
39. EU Data Privacy Directive
“Overly strict, static and bureaucratic data-protection rules will have
a detrimental impact on Europe’s economy”
said 11 industry associations, including the Business Software Alliance, which counts Microsoft
among its members, and IAB Europe, which has Google and Yahoo! Inc. on its roster.
42. A summary in buzzwords
— Google v Facebook v Apple v Amazon Tech War
— Real time
— So(cial) Lo(cal) Mo(bile)
— Social, Connected TV
— Privacy push-back
— Danger UXB
Hinweis der Redaktion
Smartphone sales overtook PC sales in the fourth quarter of 2010
Smartphone sales overtook PC sales in the fourth quarter of 2010
Smartphone sales overtook PC sales in the fourth quarter of 2010
Smartphone sales overtook PC sales in the fourth quarter of 2010
Smartphone sales overtook PC sales in the fourth quarter of 2010
Smartphone sales overtook PC sales in the fourth quarter of 2010
Over the next two years, Amazon, Apple, Facebook, and Google will increasingly collide in the markets for mobile phones and tablets, mobile apps, social networking, and more.
The explosive growth of smartphones, home wifi, laptops and tablets has provided the framework for widespread social TV
Google Maps usage is 40% mobileLocation and contextual discoveryGoogle expects searches from mobile to exceed searches from PCs in 2013 – though that might happen sooner.Location-based services, including new releases of Maps for mobile, check-ins, deals and augmented reality, are evolving into quintessentially Google products. The world of "contextual discovery" – organising information, reviews and deals around a given location – is the local play on Google's longest-standing ambition.
Smartphone sales overtook PC sales in the fourth quarter of 2010