1. Everything you need to
know for the Big Fall
OGX

2. Contents

The Story so far

The Goal

Clusters

Resources

Potential strategies

Online Platforms

GT GC Material

Country Partners

Planning Process

Tips

Matching

3. The Story So Far..
Fall ( 1st Spet-30th
Jan)
oGIP- RA
oGIP-MA
oGIP-RE
10-11
178
51
62
11-12
143
43
60
12-13
163
64
82
Fall( 1st Spet-30th
Jan)
oGCDP-RA
oGCDP-MA
oGCDP-RE
10-11
52
20
21
11-12
64
23
31
12-13
102
29
32

4. What’s this fall going to look like?

5. oGIP (1stSept-30th oGIP-RA
Jan
oGIP-MA
oGIP-RE
Target
207
115
122
Achieved
38
18
43
oGCDP
oGCDP-RA
oGCDP-MA
oGCDP-RE
Target
157
82
95
Achieved
20
14
21

6. Tigers
Bulls
Arizona State
App State
Seattle
Austin
Eau Claire
Washington DC
Colorado
Georgia State
Cornell
Loyola
Madison
Houston
Michigan
Illinois
Mizzou
Northern
Illinois
Yale
Indiana
Northwestern
The Clusters
San Jose
Purdue
SLO
Miami
Great
Whites
Baruch
Chapel Hill
Georgia
(UGA)
Clusters
Great Whites
Tigers
Bulls
Hammerheads
Blacktips
No of LCs
Georgia Tech
Hammerhead
s
Blacktips
Dallas
Denver
Kansas
Milwaukee
San Francisco
SVSU
Texas A&M
Average Fall
target per LC
Cluster Target
Average target based on 13-14
No of Exchanges % of Results in
based on MC 13- per LC based on goals
in 2013
2013
Average per LC 14 Goals (1036) 13-14 goals
16
6
236
45%
39
475
80
10
3
72
14%
24
150
50
5
10
137
25%
14
260
26
4
8
63
12%
8
135
17
2
7
19
4%
2
45
6

7. Resources needed to make this a BIG FAll
o
The Right People aka a well inducted & educated OGX Team aka some sharks
o
SYNERGY with your VP Comm and Comm department #BreakingBottlenecks
o
SYNERGY with your VP F #SpendThatMoney
o
SYNERGY with your VP TM and TM department #IXP
o
LCP, EB & LC support for OGX recruitment #FamilyBusiness
o
Understanding of your external market aka your campus aka your hood
o
Understanding of your internal market aka Global AIESEC network aka your crib
o
An AMBITIOUS *insert name here* aka YOU

8. Potential Strategies

9. University Relations

Find your influencer on campus. Who is in charge of AIESEC on campus. Take them
something nice. Practice good CRM with them. They are key stakeholders for your LC.

Understand your university well. What is your university know for? What do they suck at?
What do they want to do in the coming years? How can AIESEC fill in the gap?

What are the resources I have from my university that will make my life easier?
- Website
- Classroom information for different courses
- Talk to your teachers about AIESEC.
- The students. Ask them what works and what doesn't

10. Youth Alliances on campus

Who is your competitor on campus?

Why are they your competitor?

Can you partner with them to cross brand products?
"If I have seen further it is by standing on the shoulders of giants."- Isaac Newton

Identify how to partner with other youth alliances on campus and collaborate towards
achieving a goal

11. Where them winter grads at ?

HUNT THEM DOWN!! Send them on GIPs!!

Talk to winter grads and find out what they are doing post graduation.

Most jobs begin a couple of months post graduation.
-Talk to them about their last chance to give back to the society ( GIP Teach and GCDP).
-Talk to them about their chance to make a bigger impact on their upcoming job by gaining
global exposure and handy skills while on exchange ( GIP Marketing, Business Administration &
IT)
GIP Target- 122 realizations

12. Find the adventurous ones

Target the students who are willing to take a semester off

Target the students that are willing to take their finals a week earlier than usual and begin
university a week late in the spring

Talk to the dropouts. What do they want to do next?

13. Marketing is Key

Follow GTCM: http://www.youtube.com/watch?v=QElOwxMf43o

Have a Goal in exchange realizations

Identify your target audience for this winter

Have a channel to market your product- Global Citizen & Global Talent

Put together the right message to attract your target.

Throw in some Guerilla. Check these awesome examples
:http://www.youtube.com/user/cguerrillamblog

How AIESEC stand out on campus? How can you rebrand your LC in front of the students.

SYNERGY with your VP Comm and comm department is key

More on GC & GT comeing soon

14. IXP= Integrated Experiences

The best people to send on exchange are your members. They also happen to be the easiest
to convince for this fall

If you haven’t experienced the product how are you going to sell it.

Talk to your VP TM and designed an R&R for members going on exchange

Talk to your VP F to invest in member subsidization as an incentive to push members to on
exchange. Subsidizing $100 a member is an invest in the future of the LC

Above all, this experience is going to change your member’s lives

15. Financial Investments & Campaigns

A lot of money doesn't equal great financial management. Identify what areas in OGX need
growth and how an invest can help it. What is the ROI?

Run a recruitment campaign for Eps. Eg: Every Ep that recommends an EP who gets matched
gets a $100 discount. This will convince EP to get their friends to go on exchange along with
them.

16. Use your BOA

Run a challenge on campus or in your LC. Get your BOA to sponsor the winners to go on
exchange in the winter. Sponsorships are always welcomed

Talk to your BOA. See if they can connect you to other youth organizations, influencers on
campus or people in your network that can help

17. Look outside of your campus

If you are in a city with a lot of universities. Take advantage of it.

Identify colleges that you can tap into.
- Colleges who haven’t heard of AIESEC.
- Colleges who have a different vacation timeline
- Colleges that specialize in courses

These students can then come back and help developing an AIESEC unit in their LC

18. Online Platforms

www.global.aiesecus.org

www.opportunities.aiesec.org

www.manage.aiesec.org

www.aiesec.net

www.aieseconline.net

19. How to use the online platforms:
Global | 1314 | Big AIESEC Online
Wiki:http://www.myaiesec.net/content/viewwiki.do?conte
ntid=10274711
The Opportunities Portal | Big AIESEC Online:
http://www.youtube.com/watch?v=qIBnmPsxuUI
The Global Online Registration System | Big AIESEC Online
http://www.youtube.com/watch?v=LClHqHAvMK0&feature=yo
utu.be

20. GT GC Material

Global Citizen/Global talent wiki:
http://www.myaiesec.net/content/viewwiki.do?contentid=10277738

21. Country Partners

22. Brazil
Focus: GIP Teaching, GIP Marketing & Business
Administration, GIP IT & GCDP

23. Bahrain
Focus: GCDP

24. Colombia
Focus: GIP Teaching & GCDP

25. Czech Republic
Focus: GIP Teaching & GCDP

26. Hungary
Focus: GIP Teaching, GIP Marketing & Business
Administration, GIP IT & GCDP

27. Mainland of China
Focus: GIP Teaching, GIP Marketing & Business
Administration, GIP IT & GCDP

28. Portugal
Focus: GCDP

29. Taiwan
Focus: GCDP

30. Other recommended countries to work
with

Russia – GIP Teaching

Germany- GIP Marketing, GIP Business Administration, GIP IT

Poland- GCDP

Indonesia- GIP Teaching

Sri Lanka- GCDP

Mexico- GCDP, GIP

31. Planning Process
1.
List down all the challenges for the winter. Everything
2.
Take 5 mins to Hyperthink solutions for the challenges ( Embrace “What If”. Eliminate “
yeah..but”). Let your imagination flow
3.
Identify the most feasible ideas/solutions for your challenges
4.
Make a calendar. Break it down per week.
5.
List down all the activity in the fall. I mean ALL the activities
6.
Watch this video: http://www.youtube.com/watch?v=d4rF840zEWo
7.
Do the backwards planning for your LC.
8.
Prioritize the activities and task. Divide responsibility
9.
Finalize your Calendar.
10.
JFDI!!

32. Tips
o
Pareto principle-80/20 rule & Parkinsons Law
o
Use your resources. Everything you need is all around you.
o
Share your goals & plans with your LC. Le them be part of it. Make it visual.
o
Track yourself every week.

33. Matching

Focus on Country Partners. Colombia is specific for GIP Teaching. Ask your Eps
to fill this form for quick matching:
https://podio.com/webforms/4658849/366539

Ask Eps to fill this form for Teaching, IT & Engineering in Brazil:
https://podio.com/webforms/5860754/457678

A spreadsheet with Tns will be shared with VP OGXs utilize them.

Pay attention to the emails sent to tns_ads@aiesecus.org All of them require
US Eps and are an easy match

Look at the Tns Eps were matched to last year and get in touch with the TN
managers

Look out for all the TN searchtools that will be share with VP OGXs