8. Digital Transformation is
about:
Innovate the way you build products
Innovate your product by using major trends
Innovate your company by longterm adaption
Niels Dörje
13. Product Manager
Engineer (Front-/Backend and Social)
Scrum Master
Designer
UI / UX Expert
QA Expert
Product Marketing - Social / Content / Localisation
Sys Admin
Structure of your Product Team
Niels Dörje
14. Speed is still king
or
„Minimize the total time through the loop“ (Eric Ries)
Niels Dörje
15. Concept & Design Website and Apps
Concept for Channels, Content & Social APIs
Create MVP for Website and Apps
Definition of KPIs & data warehouse
Drive traffic - Digital Marketing Channels
Customer Engagement Tools
Launch your product in the
following steps, first 6 months
Niels Dörje
21. Europe
Rest of World
USA
China
Asia
(ex. China)
2.8 B Internet Users
in 2014 (39%)
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje