1. Goldlink Asia
Dunhill Visual Display
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In this report, I will be writing about the visual display of our new Dunhill
boutique in Takashimaya.
Store layout
1. Belts display
2. Ties display
3. SLG display
4. LLG display
Belts display
First tier of belts: Top (T)
Second tier of belts: Middle (M)
Third tier of belts: Bottom (B)
Each tier has 12 belts, 6 on each side. This is to be kept tidy and neat at all times,
and there should be no repeats of the belts on display.

2. For this particular belt, it is labeled ‘T10”. This means that this belt belongs to the
Top tier, and is the tenth belt (from the left). This would make keeping of display
belts easier for staff.
Another use for this labeling is that stock from drawers will be easily located. If
“T10” has a new piece in stock, there would be another box labeled “T10” in the
drawer. This makes service more efficient and fast, customers do not need to
wait. The picture below shows this example:
Boxes with indication “O” indicate that these belts have yet to be displayed.

3. Goldlink Asia
Dunhill Visual Display
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Ties display
We have two different displays for ties in the boutique:
1. Hanging display
2. Table display
Hanging display
Ties are hung 20 per tier, and each tie has to be leveled as similar as possible.
Like the same concept in Andrew’s Ties Republic Plaza, the leveling of ties
creates a neat overall look and customers will feel more comfortable looking at
them.
The ties have different textures as well, do be mindful of the textures when
displaying.

4. Table Display
Similar to the hanging display, all the ties should be leveled even when laid
down. There can be switching around of colors to create a fresh look for
customers, so everything looks new and interesting.
As part of our Goldlink tradition, we try not to keep stock for items such as these
to prevent stock take miscalculations.
Small Leather Goods (SLG) Display
All of the SLG should be displayed in the display casings. There is a piece of paper
below every casing to indicate the price, product code, and stock availability for
each item.

5. Goldlink Asia
Dunhill Visual Display
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An example is shown below:
Two ticks on an item indicate that there are two more of that item in our stock.
This information on our display can show customers the pricing of the items, and
for the staff to know the availability of our products immediately.
Even for the displays on the shelves, there is also a stock paper on the wall:
This is hidden to look discreet, clean and professional to the customers. This can
be viewed by simply moving the display left or right (depending on the display
one is viewing).
Stock in the drawer with a yellow highlighted code indicates that this item have
yet to be displayed. This is similar to the belt stock indication of the letter “O”.

6. Large Leather Goods (LLG) display
Each LLG display has to have a “A” shape per display. This is to create a balanced
and neat display, while showcasing our products. The top product on the first
shelf should be the most attractive, therefore attracting customers from afar.
Color co-ordination should be noticed in each display. This would create a more
comfortable sight for viewing. (eg. Grey products can be placed with grey
products to illustrate uniformity). Smaller products can be placed with bigger
ones to illustrate size comparison and even usage of products (can this fit an
iPad?, etc.)

7. Goldlink Asia
Dunhill Visual Display
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All LLG should be stuffed properly, to prevent any creasing of products and to
look professional under store’s displays and lightings.