1. Your 2011 real estate technology trends playlist Presented by Nicole Nicolay “@nik_nik”

2. 1. Search vs. social SEARCH & SOCIAL Developing a Web presence requires a marriage of: SEO (search engine optimization) & SMO (social media optimization).

4. Become a Trusted Advisor online via your Website & social channels: Facebook, Twitter, Linkedin, YouTube, etc.

5. Utilize location based networks like Yelp& Foursquareto provide tips and suggestions for your local market

8. Create content based on your expertise, niche, and/or location

9. Identify content sources from which to share from (News Sites, Alltop.com, Broker Dashboard)

12. Post created content to showcase expertise, niche, location

13. Add relevant features: listings, IDX home search, email newsletter, market data, neighborhood pages

14. Develop a distribution strategy

17. Add social share controls to encourage content promotion via readers

18. Add Facebook Like Box , Featured YouTube Video, or Twitter Widget for cross promotion

21. Learn the art of social listing posts

22. Make the move from agent centric pages to client focused & community based pages

25. Get the right app for your smartphone (iPhone w/ iMovie, Animoto, etc)

26. Just do it: (1) listing s, (2) showings, (3) “ABOUT” agent/broker , (4) expertise “INFO” tips, (5) events, (6) niche specific

29. Choose your delivery method: MailChimp, Constant Contact, etc.

30. Create or Curate relevant content for more targeted emails

33. Get your productivity apps on: Dropbox, Google Apps, Expensify, Evernote, Docusign, Dragon Dictation, WebEx, Skype, JotNot Pro, etc.

34. Get your networking apps on: Facebook, Twitter, Linkedin, YouTube, Foursquare, Yelp, etc.

37. Mobilfy your Website: WPtouch Pro, Websitez.com

40. Choose the channels where your sphere communicates

41. Practice quality over quantity

42. Make YOUR own rules, “off the grid”

45. Listen MORE than you talk

46. Offer assistance