1. Social Media Semantics 10 Tips for Creating More Meaningful Engagement Presented by NicoleNicolay @nik_nik

2. What is Social Media Semantics? The way we interact to build relationships How we bring meaning to the tools we use Know yourself, Know your audience Focusing your efforts Increasing relevancy Relying on your strengths

3. The Story of @Cinderella

11. 1. Goal Setting & Planning

12. My Facebook Marketing Plan GOAL: Utilize Facebook to increase brand exposure within the Fairyland Neighborhood, build relationships with targets, and increase sales by 30% COMMITMENT: 2-4 hours initial setup, 30 minutes daily spent sharing relevant information via your Facebook Page PLAN: (1) Create Facebook Page (2) Brand & customize (3) Add features: market data, listings, resources, etc. (4) Add media: listing or neighborhood photos/video (5) Create Facebook Daily Engagement Plan (6) SHARE! >relevant & helpful resources/articles (7) Listen & Respond

13. My Daily Engagement

14. 2. Become a Trusted Advisor

23. 3.Finding Your Voice

27. 4. Embrace your uniqueness!

30. 5. Everyday is an opportunity!

33. 6. Tweet it forward!

35. 7. Less is More

39. 8. Give your computer a break!

42. 9. Listen & Learn

44. 10. Involve your audience!