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@NicoleLazzaro
nlazzaro@xeodesign.com #ConversionCamp

The 4 Keys to Fun SAM March 4, 12014

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XEODesign®
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© 2013 XEODesign, Inc.

2
100 Million Player Experiences

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XEODesign®
XEODesign®

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3
Tilt World iOS Game Planted 10 Thousand Trees
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© 2013 XEODesign, Inc.

XEODesign®

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4
Unlock Human Potential Through Play
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© 2013 XEODesign, Inc.

WTF?

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XEODesign®

5
Where’s the Fun?
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© 2013 XEODesign, Inc.

6
XEODesign Adds the Fun!

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XEODesign®
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© 2013 XEODesign, Inc.

XEODesign®

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7
Measured Emotion on Players Faces
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© 2013 XEODesign, Inc.

XEODesign®

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8
Novelty Challenge Friendship Meaning
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© 2013 XEODesign, Inc.

XEODesign®

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9
User Experience vs. Player Experience
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© 2013 XEODesign, Inc.

10
Activity Loops Create Emotion

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XEODesign®
11
Free Download at 4K2F.com

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XEODesign®
XEODesign®

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12
Actions Unlock a New Language of Emotion
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© 2013 XEODesign, Inc.

XEODesign®

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Learning to Ski and Snowboard is Not 13
Fun
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© 2013 XEODesign, Inc.

XEODesign®

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14
Are We On Vacation Or Did We Join the Army?
From a Place to an Experience
XEODesign®

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15
Emotion Now an Interaction Design Tool
16
Challenges: Time Money Hassel

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XEODesign®
Why they come back

XEODesign®

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17
It’s Not the Snow, It’s the Experience
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© 2013 XEODesign, Inc.

XEODesign®

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18
Team XEO Learns to Snowboard
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19
Simple Steps for the Beginner

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XEODesign®
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© 2013 XEODesign, Inc.

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XEODesign®

20
Easy Fun > Curiosity
• Snow angels

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XEODesign®

21
Easy Fun > Curiosity
XEODesign®

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22
Easy Fun Controls, Creativity, Exploration, Fantasy
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© 2013 XEODesign, Inc.

• SSX Tricky Off Track Exploration

XEODesign®

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23
Off-Track Exploration in SSX Tricky
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XEODesign®

24
Easy Fun Applied
XEODesign®

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25
Easy Fun > Fantasy Exploration Roleplay
XEODesign®

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26
Easy Fun > Fantasy Exploration Roleplay
1. Controls
2. Creativity
3. Exploration
4. Fantasy

XEODesign®

27
Easy www.xeodesign.com
Fun > Curiosity Wonder Surprise
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© 2013 XEODesign, Inc.

www.xeodesign.com
XEODesign®

28
Hard Fun > Fiero o/
“I always know how my husband
feels about a game. If he screams,
„I hate it! I hate it! I hate it!‟
I know two things: 1 he will finish it
and 2 he will buy version 2.”
~ wife of a hard core game player

XEODesign®

Hard Fun > Fiero o/
Modified from “Flow” Csikszentmnihalyi

XEODesign®

www.xeodesign.com
Hard Fun Difficulty and Skill > Fiero o/ (epic 30
win)
XEODesign®

www.xeodesign.com
31
Hard Fun Come Back to Master Additional Features
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© 2013 XEODesign, Inc.

XEODesign®

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32
My First Victory! Hard Fun > Fiero o/
www.xeodesign.com
© 2013 XEODesign, Inc.

Ideas

XEODesign®

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33
Long Term Goal in Achievable Steps Burton
• Skitracks

XEODesign®

For Manywww.xeodesign.com
Race Times and Points Not 34
Fun
XEODesign®

www.xeodesign.com
Long Term Goal Achievable Steps Burton Star35
Wars
1. Goals
2. Obstacles
3. Strategy &
Skills

XEODesign®

www.xeodesign.com
36
Hard Fun > Frustration, Fiero o/ , Relief
37
People Fun > Amusement

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XEODesign®
www.xeodesign.com
XEODesign®

People 38
Fun
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© 2013 XEODesign, Inc.

XEODesign®

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39
People Fun: Ways to Interact and Connect
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© 2013 XEODesign, Inc.

XEODesign®

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40
People Fun: Ways to Interact and Connect
XEODesign®

www.xeodesign.com
41
People Fun: Find and Share with Friends
www.xeodesign.com
XEODesign®

42
People Fun: Generosity
XEODesign®

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43
People Fun: Excuses to Socialize
1. Communicat
e
2. Cooperate
3. Compete

XEODesign®

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44
People Fun > Amusement, Schadenfreude, Amici
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© 2013 XEODesign, Inc.

45
Serious Fun > Excitement

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XEODesign®
Serious Fun Enhances the 46
Win

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XEODesign®
Serious Fun

XEODesign®

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47
Serious Fun: Swiffer & Candy Crush = Same Game
Serious Fun

XEODesign®

48
Realwww.xeodesign.com
World Impact = Time Well Spent
XEODesign®

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49
Tempting to Badge Everything Epic Mix
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© 2013 XEODesign, Inc.

50
Serious Fun @ Work Sierra at Tahoe

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XEODesign®
1.
2.
3.
4.
XEODesign®

Collect
Complete
Repeat
Rhythm

www.xeodesign.com
51
Serious Fun > Desire, Excitement, Learning
4 Keys to Increasing the 52
Fun

www.xeodesign.com
XEODesign®
www.xeodesign.com
© 2013 XEODesign, Inc.

Player Experience Design
PlayShops
Apps

XEODesign®

XEODesign.com
nlazzaro@xeodesign.com
510 388 5368

www.xeodesign.com
53
XEODesign Unlocking Human Potential with Play

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