Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
•Als PPT, PDF herunterladen•
15 gefällt mir•2,362 views
How to use emotion to create an MSO (Massively Social Online game) by using social emotions to drive the viral distribution of games. Slides from my presentation at GDC 2009
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Ähnlich wie Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
Ähnlich wie Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609 (20)
Mehr von Nicole Lazzaro
Mehr von Nicole Lazzaro (17)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
- 1. MSO: Massively Social Online games Viral Emotions and the Keys to Social Play Nicole Lazzaro, President @nicolelazzaro XEODesign, Inc. GDC March 26, 2009 XEODesign Putting Emotion into Play ® ™ Follow me on Twitter: @NicoleLazzaro Twitter: #gdc09
- 2. XEODesign The 4 Keys to More Emotion Winner Best Game 2007 Tilt the first iPhone accelerometer game
- 3. Massively Social Online Game use fun to drive social distribution
- 9. Emotions from social play: People Fun - Rayman
- 10. Fish Tank1 Player Choice and Curiosity from Easy Fun
- 11. Fish Tank 3 Player Choice and Curiosity from Easy Fun
- 12. Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2. Easy Fun: Imagination
- 13. The 4 Fun Keys 30 emotions from gameplay Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com
- 15. Hard Fun: Super Monkey Ball Challenge and mastery
- 16. Language of Choice Fiero Emotion from Hard Fun: Fiero /
- 18. Easy Fun
- 19. Easy Fun
- 20. Easy Fun
- 21. Tilt: an adventure in 1.5 dimensions
- 22. Serious Fun: Brain Baths, Tap Tap Revolution Change how you think, feel, and behave
- 23. Serious Fun: Motion X Poker Completion Collection and Matching Mechanics
- 25. People Fun
- 26. Wonder and Connection Ocarina: Easy Fun and People Fun
- 31. Simple and Short Games A B Technology Adoption Curve Number of players Mass Market Diffusion of Innovation , Everett Rogers Crossing the Chasm , Geoffrey Moore Smaller, still tasty fish! Time The Social Web 15% 70% 15% DICE 2007
- 32. Simple + Small = Viral Koi Pond
- 33. Appealing Fantasy Area Under the Curve Matters number of players A B C D Type of Challenge Wanna play? DICE 2007
- 34. Participation is Easy Puzzle Pirates, LostZombies.com
- 36. MSO#1: Simple Appealing Participation
- 42. Do you play “follow the leader” to increase your personal hype quotient? What would encourage idea exchange? Personal Hype Quotient
- 43. Twitter Features Targets Social Emotions @ RT DM #gdc09
- 45. People Fun Feeling of being closer creates social fabric between people TattleTalz.com Winner Best Game 2008
- 47. Blight Serious Fun Emotions from Theme: Tilt
- 48. Blight Serious Fun Emotions from Theme: Tilt
- 49. Mushroom Soil Backgrounds with Emotions from 3 Keys: Tilt
- 50. Viral Distribution ties Social Mechanics and Global Play and changes the real world
- 51. People Fun: Pet Society Gratitude, Schadenfreude, Naches Rich choices between players Competition Cooperation Gifting Mentorship
- 52. People Fun: Photo Tag Amusement Personalize Tease Social Tokens http://apps.facebook.com/supertagphotos/
- 56. MMO MSO Lazzaro GDC 2008
- 58. MSO#2: Social Emotions, Match PX Profile, Build Trust
- 63. Mobile Over the Shoulder youtube.com/xeodesign Tilt: an adventure in 1.5 dimensions
- 64. Frictionless: TattleTalz Number of steps reduces gameplay, Twitter more viral than FB but less permanent Login 1.Discover 2. Sample 3. Play 4. Invite 5.Convert 6. Retain Invite Accept AddTTL AddTTL Tweet #TTZ x2 Login for more points invites accept actives Your results may vary. ;) free to play pay Facebook 15 Individual invites 6 steps Twitter 2 posts 1 step to play Already tweeting need trust need feedback 15:2 (13%) 1:25 (2,500%) 1:200 (20,000%) player friend 6 stages of adoption for viral games 10% Move to next step
- 65. Funnel: Photo Tag More Clicks = Fewer Photos
- 67. MSO#3: Simple Mobile Frictionless
- 70. Actions: Maple Story social interaction creates value
- 71. MSO#4: Social Goods and Services, Enhance Gameplay, MTX 10%
- 74. Together
- 75. Fun with all 4 Keys Hard Fun Easy Fun Serious Fun People Fun
- 76. The 4 Fun Keys Everyone has fun playing Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com
- 77. World at night
- 78. World at night