19. Other book stores are closing, decreasing physical retail competitionThreats - Industry has negative growth rate - Increased competition of online retailers - Poor economic situation - The popularity of e-readers - Time spent on leisure activities is decreasing - Electronic books are cheaper than paper books - Many magazines are being read electronically
20. CAMPAIGN STRATEGY Must promote the Nook while also not losing sight of that “in-store, coffee lounge” feel. THEME AND TONE: “Come grab a cup of coffee, on us” We invite you to come curl up, relax, and unwind with your favorite book – whether it be paperback, hardcover, leather bound, or electronic
26. ELECTRONIC CHECK-INS A motivating way to get consumers to physically go to the store. Offer deals such as: “On your fourth check in receive 10% off your final purchase” “Check in to the B&N café today to receive a free tall beverage of your choice” These check in applications also have a ‘consumer comment’ section, and like previously stated, positive reviews are key.
32. Before students go back to school, and before the holiday shopping season offer promotions through check-in applications, and make people aware through status updates- Facebook’s mobile application lets consumers get updates on the go