Introductory lecture for MA International Events Management Students

1. Welkom
MA International Events
Management Students
Introduction, Course Overview,
Module Overview
& some helpful tips

2. Introduction
• London Metropolitan
University & Events
Management
• Concepts in
International Events
Management
• Assessment
requirements & working
throughout this week

3. London Metropolitan
University
• One of the foremost university educators in
London with a student body of over 30,000
students
– A diverse and vibrant university right in the
centre of London
– Welcoming students from all over the world
and from all social or family backgrounds
– In 2007 Londonmet launched the LMBS, one of
Europe’s largest business schools

4. London Metropolitan
University (cont’d)
• LMBS’ diverse and
innovative courses
have produced
many talented
– Recording artists
– Media business Oriste Williams
owners
– Sport events
organisers & culture
sector managers
Jennifer Dong

5. Events Management
• Two of the most popular MA courses at LMBS
• One is about the use of events by countries,
communities, organizations & brands as promotional
tools
• The other is about using events to change the world
• Both comprises 5 core modules, 1 elective & 1
dissertation module
• More information from:
– MA Events Marketing Management
– MA International Events Management

6. The MA International
Events Management Is Great!
London
Field visits
Friendships

7. The MA International
Events Management Is Great!
GWR!
Great work Your own
opportunities textbook

8. Concepts in International
Events Management
• A core module
• Worth 10 credits out of the 180 credits needed
from most MA courses at LMBS
• Always taught as a one-week intensive
• Meant to introduce you to Londonmet
teaching and learning

9. Assessments at Londonmet
• Varied set of tasks
which include:
– Posters
– Short films
– A theoretically informed
case studies
– Proposals
– Presentations
– Putting on events

10. Working This Week
• This week you will be
introduced to many new
ways to teaching,
learning and
assessment
– Using visual media
– Leading academic
discussions
– Academic writing &
referencing
– Using re-mote electronic
databases

11. Working This Week
(cont’d)
• All new skills will be demonstrated in class
• Time will be dedicated to explaining exactly
how the assessment should be completed
• You will be expected to start to develop, in
addition to subject knowledge, skills &
attributes of all LMBS students
– including an international outlook & appreciation for
research & interpersonal & critical thinking skills

12. Week Overview
DAY 1 DAY 2
Ambush Marketing Field Trip
Changing the World One
Event at a Time
DAY 3 DAY 4
An International Approach Events: Product Service
to Events Management or Experience
Authenticity in Events
DAY 5
Cultural Events Marketing

13. Getting Started ...
• Please read chapter one of required text (will
be on FB
• Read everything you can about SUP 11 city
tour
• Keep checking FB

14. For Helpful Tips...
• n.ferdinand@londonmet.ac.uk
• http://facebook.com/Ms.NicoleFerdinand
• Nicole Ferdinand @evntmgt