2. Agenda
1. Audio Market situation in Europe
2. The Online Radio Advertising Market
3.
4. Questions & Answers

3. Rapidly growing audience
Multiple formats: radio, music, podcasts
Multiple devices: PCs, handsets, Smartphones,
Explosive growth
Internet Radio Appliances, in-car IP tuners…
of content
& listening devices… Growing offer of services: FM broadcasters, UGC
radios, smart web radios: Spotify, Pandora, Deezer,
YesFM, MusicMe…

4. Rapidly growing audience
Weekly usage reaching 15+% penetration in UK,
US
…leading to large
Mainstream User Long average listening time >1 hour
Base… First users : educated / wealthy
Long-tem : potential superior to terrestrial radio

5. Rapidly growing audience
Today, very limited monetization of audio streams
– only banners and a few pre-roll, no in-stream
ad insertion
…which needs to be
monetized ? – few cross-media advertising: display, video,
audio …
– no clear ROI measurement for advertisers
+ Music has no border!
Adswizz is the first player with a full monetization solution to enable the
take-off of online audio advertising in Europe

6. AdsWizz’s mission
Unleash the full potential of
online audio advertising
1. AUDIO ADSERVING to
enable new formats
15,000+ online audio 75m+ weekly listeners in EU
2. EXCHANGE to minimize
services & US
unsold inventory … attracting leading brands
3. MEASUREMENT to
rationalize agency buy
Adswizz enables online audio services to make the most of advertising by
providing the best in class technical solutions

7. Advertising radio market
TODAY
Current Ads formats usage (% of total revenue - Europe)
Audio Pre-roll ε Pre-roll usage is limited by
nature
Current ad formats limit the size and
potential of the advertising revenues, Search 85 Search and Banners are ill-
suited to audio applications
although they are now becoming vital for (multitasking)
the established online radios
Banners 15
The arrival of in-stream ads will enable the
Total 100 €250m in Europe in 2009
real take-off of the market
Huge amount of inventory available
40m+ session openings every
day in Europe
Sources: IDATE; Clipperton Finance Estimates
Adswizz + Audioemotion + Flumotion + WMS can help you monetize this
inventory.

8. Advertising radio market
SOON
Usage of in-stream audio ads
- 5 ads/stream/1h: 200m+ slots/day
- Editors can share 2M€+ Rev/day
…bringing greater value proposition for
advertisers…
…and supported by two key drivers
– Audience measurement by Webmedistats
– Technical solutions : Adswizz deployment in
Europe

9. Agenda
1. Audio market situation in Europe
2. The Online Radio Advertising Market
3.
4. Question & Answers

10. The online advantage
• Listeners Better targeted Ads than on FM
Many of us grew up hearing ads on the radio, but those ads
never knew where you were, what kind of radio you had, or
part of your general demographic information
• Advertisers Follow listeners
Want to offer Blackberry owners free appetizers at your bar if
they bring along three coworkers? Insert an ad during their
commute, gym or lunch break listening!
Many will be trying this concept; mobile app developers have already experimented with targeted mobile display
ads, and any app that works better with headphones would be a potential candidate. Audio services is perfect
target!

11. The online advantage
• Advertisers :
New= Online Radio helps advertisers stand out of the crowd
– Radio Lifts Brand Browsing by 50%+ when clear call to action is
implemented
– Listener is one click away from advertiser’s website
TOP Results
Combined Audio+Visuel can improve Banner CTR by 50+ times
58% of Listeners will action within 24Hrs.
Online Audio iAds can be bandled with FM Campaign

12. Same Value Chain as Display or Video advertising
Advertisers Agencies Ad Networks Publishers
Streamers
Examples
of
companies
• Allocate cross- • Allocate budget to • Sells publishers’ • Online publishers • Streaming
media budgets to different areas of inventory to with content to delivery to
Comments one or more the Internet Market Agencies monetize local or
Media Agencies • Radio departmetnt • Either outsourced or global
not by publishers audiences
Adswizz • Adserver • Adinsertion
WebmediaStats • Measurement • Exchange • Measurement • Measurement
integrated • Measurement • Exchange
products

13. Agenda
1. Audio market situation in Europe
2. The Online Radio Advertising Market
3.
4. Question & Answers

14. + +
FULL MONETIZATION POSSIBLE NOW!
1 TO 1
MKTG
ADSWIZZ Components also support Icecast, Wowza, Shoutcast, Ogg Vorbis, FMS
Webmediastats brings Unified Audience measurement

15. MONETIZATION MATRIX
FM SIMULCAST 100% WEBRADIOS ON DEMAND MUSIC
FM 30’ Audio msg bundled FM 30’ Audio msg bundled Preferably no Audio PRE-ROLL
With PRE-ROLL With PRE-ROLL Accepted 15’ max. Video PRE-
7’-15’ Audio Ad 7’-15’ Audio Ad ROLL
+ Visual Synchronized + Visual Synchronized + Geo&Device-targeted
+ Geo&Device-targeted + Geo&Device-targeted + Capping
+ Capping + Capping
Regional & TimeOf Day National or Regional TARGETED TIME &
With GEO-TARGETED With DEVICE-TARGETED CONTEXTUAL BASED
MID-ROLL MID-ROLL MID-ROLL
30’s Audio Ad replacement Recommended 20’s but possible Short Adblock of 20’s Audio Ad
30’s Audio Ad injection ( Max 2 ads)
•1rst Adblock after 1 or 2 songs
•1 Adblock every 20 mn
+ Visual Synchronized + Visual Synchronized + Visual Synchronized
+ Geo&Device-targeted + Geo&Device-targeted + Geo&Device-targeted
+ Capping + Capping + Capping
++ Contextually targeted
+ +Demographically targeted
Podcast Music Download Music Download
With incentive based plan With permission & incentive based
plan

16. DEMO

17. HOTMIX Video LightBox
www.hotmixradio.fr/player

18. Player : RTL.fr
Pre Roll
AD
Radio

19. Player :
Orange Live Radio (FR)
Pre Roll
AD
Radio
Live Radio is a Radio Aggregator
Iphone app by the Telecom
Operator Orange in France

20. Player : Iphone
Shoutcast Radio (US)
Pre Roll
AD
Radio
Digitally Imported (di.fm) has
the largest Electronic music
Audience on Internet

21. Player : MusicMe.com (fr)
Spain
visitor
On
Demand
Music
Mid Roll
Ad
On
Demand
Music
Standard display ad server
Adswizz Banner

22. Player : JazzFM.com
Radio
Mid Roll
Ad
Radio

23. Player : JazzFM.com
Radio
Mid Roll
Ad
Radio

24. Player : JazzFM.com
Radio
Mid Roll
Ad
Radio

25. II- EXCHANGE: MONETIZE FOREIGN AUDIENCE
Local Ad
Provided by a
local Ad Network
DI.Fm monetizes its international Ad
Inventory through Adswizz Exchange
AUDIOEMOTION A French Ad Network
Is selling the Foreign Is selling the French
Audience of Spanish Audience of Di.fm
Radios

26. III) SAME MEASUREMENT FOR EUROPEAN CAMPAIGNS Device Targeting
Targeting IP addresses at
City / Region / Country Levels
The Ad will be displayed for visitors
ContextualTargeting
geolocalised in the circle
Manchester concert Age, Sex,$ Targeting
AD : end of february
If / When available
Prague concert
London concert AD : March
AD : beginning of
February
Paris concert
AD : January
Madonna tour advertising
Advertising for each concert date is localised around the concert venue
Optimisation of campaigns costs and targeting

27. Agency Radio Dept needs measurement !
Key stats from the broadcast market, a unique
way to compare your performance with the
digital market.
• AQH or average quarter hour: is the
average number of active sessions
recorded every fifteen minutes for each
channel monitored.
• Seasonality: Total number of CUME for
each month, exhibit cyclic variation of
your audience.

28. Agency Digital Dept. needs another measurement!
Added value from the internet market, improve
understanding of your performance.
• ATSL or average time spent listening:
Average time a session has been listening
to a channel.
• SS or session start: Total number of
requests made to the server.
• Geo-loc : Track all your listeners on an
interactive map in real-time.
• Player: device or software used to listen
to the channel.
..and much more

29. Online Radios Editorial Dept. needs real time !
Real-time analyses !
See what’s happening actually
on your stations, we offer live key
metrics to get you the best real
time feedback. See geographical
location and observe the live
behavior of your listeners.

30. Agenda
1. Audio market situation in Europe
2. The Online Radio Advertising Market
3.
4. Question & Answers

31. Thank You !
erik@webmediastats.com
Erik Barraud - Président
patrick.roger@adswizz.com
Patrick ROGER - VP Global Sales

32. Más info :
www.innovative-broadcast-solutions.com
Organiza:
Co-organiza: Medio especializado:
www.actuonda.com
Con el Patrocinio de: