Twitter Resources

Twitter Resources

Nicki’s guide to Twitter and its best
practices

Table of Contents
• 4- Stats and Data Points
– 5-6- What Is Twitter?
– 7- History of Twitter- Overview
– 8-11 History of Twitter
– 12-13- Twitter Statistics
– 14- Twitter Limits
– 15- User Statistics
– 16- User Demographics
• 17- Best Practices
– 18-20- Branding Yourself
– 21-22- Retweets
– 23-25- Customized Backgrounds
– 26-29- Hashtags
– 30- Gaining Followers
– 31- Interacting on Twitter
– 32-37- Twitter Parties
– 38- Organizing Your Followers
– 39- Promoted Tweets
– 40- Promoted Trends and Accounts
– 41- Enhanced Profile Pages
– 42-48- Analytics

Table of Contents
• 49- Case Studies
– 50-55- Aunt Chilada’s Twitter Party
– 56-59- Bonobos
– 60-62- American Airlines Tweet to Win 30K Miles
– 63-65- Network Solutions and Go Granny
– 66-68- USA for UNHRC Tweetathon
• 69- Appendix
– 70- Twitter Videos
– 71-72- Citations

What Is Twitter?
• Twitter is a social networking site that allows users to
“Tweet” 140-character messages to followers.
• Twitter allows users to group accounts they follow into
Lists, as well as reply publicly to Tweets and send
private direct messages to contacts who are following
them.
• Twitter allows users to display photos and videos, tag
other accounts in Tweets and share links with
followers.
• Twitter features trending topics and cultivates trends
utilizing hashtags that promote topics.

What Is Twitter?
• A “mention” occurs when you mention an
account in your Tweets by preceding it with the
@ symbol
• A “Retweet” is sharing a Tweet by another
follower with your own followers by clicking the
Retweet button
• A hashtag is a word preceded by the # symbol
that helps assign your Tweet a theme that may be
shared with other Tweets with the same hashtag

History of Twitter- Overview
• Twitter was created in March 2006 and
launched in July 2006.
• There are more than 250,000,000 Tweets per
day, more than 1.6 billion search queries per
day, and more than 100,000,000 million active
Twitter users.

Source
As of January 2012
http://business.twitter.com/basics/what-is-twitter/

History of Twitter

• March 21, 2006- Twitter co-founder Jack Dorsey publishes the
first Tweet: “just setting up my twttr”
• July 15, 2006- Twitter launches.
• March 2007- Twitter catches the attention of social media
influencers at South by Southwest.
• March 2008- Twitter has 1.3 million registered users.
• April 2009- Twitter has 6 million registered users.
• June 2009- Twitter is rumored to have ecommerce plans.
• October 2009- Twitter opens firehose access to Google and
Bing. Each brings in $15 million and $10 million, respectively.
Source
As of September 30, 2011
http://mashable.com/2011/05/26/twitter-advertising-infographic/
http://mashable.com/2011/09/30/twitter-history-infographic/

History of Twitter
• December 2009- Kim Kardashian said to receive
$10,000 per Tweet through a deal with Ad.ly.
• March 2010- Twitter opens firehose to startups, but
cost to access Twitter’s data is still unknown.
• April 2010- Twitter has 105 million registered users.
• April 2010- Promoted Tweets, the company’s first
advertising platform, is introduced. The first
promoted Tweet is by Advertising Age. It costs about
$120,000 per day for a promoted Tweet.
Source

History of Twitter
• June 2010- Promoted Trends launches. The first trend is
Disney Pixar’s Toy Story 3.
• September 2010- Twitter has 145 million registered
users.
• October 2010- Promoted Accounts goes live and is based
on “Suggestions for You.” The first account is @Xbox.
• December 2010- Twitter introduces a turnkey advertising
solution with a form on its site letting businesses express
their interest in Promoted Tweets, Trends and Accounts.
• January 2011- eMarketer predicts Twitter will triple its
advertising revenue to $150 million in 2011 and will hit
$250 million in ad revenue in 2012.
Source

History of Twitter
• March 2011- Charlie Sheen joins Twitter and sets the
Guinness World Record for “Fastest Time to Reach 1
Million Followers” (in 25 hours). Within a few days, he
works with Ad.ly to promote Internships.com via his
Tweets.
• April 2011- Twitter experiments with third-party text ads
on its web page in the right-hand column below the
“Trends” section.
• September 2011- Twitter has 200 million registered
users, 100 million active users who log in once a month
and 50 million active users who log in every day.
Source

Twitter Statistics
• The top 10 Twitter users

Source
As of January 10, 2012
http://twitaholic.com/

Twitter Statistics

Source

Twitter Limits
• Twitter imposes certain limits on how many accounts you may follow, how
many messages you may send and how many times per day you may Tweet.
– Accounts may only follow 2,000 accounts until they have 2,000 followers
themselves. Additionally, Twitter has an unpublished follow ratio of how
many accounts you may follow based on how many followers your
account has.
– Twitter accounts may only follow 1,000 accounts a day, and aggressive
following may result in suspended accounts.
– Accounts may Tweet no more than 1,000 times per day.
– Sent direct messages are limited to 250 per day.
– Changes to account e-mail are limited to four per hour.

Source
https://support.twitter.com/articles/66885-i-can-t-follow-people-follow-limits

User Statistics
• 81% of users follow less than 100 people.
• Males are more likely to use Twitter for work-related research and
news search.
• Females are more likely to keep in touch with friends and post
status updates.
• 72% of daily Twitter users publish blog posts at least monthly.
• 48% of Twitter users share deals and coupons online.
• 61% Write at least one product review a month.
• 23% of Twitter users follow businesses to ﬁnd special
deals, promotions or sales.
Source
http://business.twitter.com/pdfs/Twitter-One-Pager-Local-Business.pdf

User Demographics
• 61% of all Tweets are in English.
• 18% of Twitter users are Hispanic.
• 42.3% of Twitter users are between 30 and 49
years old.
• 47% of Twitter users have children.
• 30% of Twitter users have an annual
household income of more than $100,000.
Source

Best Practices: Branding Yourself

• Claim your Twitter handle. Make it one that is reflective of your
brand. If your brand’s name is already taken on Twitter, contact
that user to see if purchasing the name is an option, or, if
username squatting is occurring, contact Twitter support here:
http://bit.ly/yCgS83
• Draft your bio. Make it reflective of the rest of your brand.
• Add photos to your Twitter profile by clicking the camera icon
below the Tweet box, then uploading your file.
• Create a customized background that reflects your brand.
Source
As of May 20, 2009
http://mashable.com/2009/05/20/twitter-personal-brand/

• Give your brand a personal touch by making the avatar a
strong personality. Consider using a prominent person
from the company to be the Twitter account’s voice, or
use a mascot to power the account.
• Use other accounts to support your branding. Have
Twitter users who work for your brand tag you in their
bios, and promote related Twitter accounts mutually.
• Consider adding your blog posts to your Twitter feed
automatically, using a resource such as Twitterfeed:
http://twitterfeed.com/.
Source
As of May 20, 2009


• Demonstrate expertise in an area by cultivating trusted
sources on topics and Retweeting stories from those
accounts.
• Establish a Twitter marketing plan.
– Add your Twitter handle to your e-mail signature.
– Add your Twitter account to your company website, and integrate
Twitter sharing posts throughout stories on the website.
– Connect with other Twitter users by responding to their Tweets and
mentioning them in Tweets.
Source
As of May 20, 2009

Best Practices: Retweets
• There are two ways to Retweet
– Add RT, plus the Twitter user’s handle and the original Tweet.
– Click the Retweet button under the Tweet.
• Tweetmeme (http://www.tweetmeme.com) is a website that displays the
most popular Tweets, with dozens of categories separating Tweets.
• To check which Twitter users are Retweeting your Tweets, click on the
Interactions section.
• Disabling Retweets
– To disable Retweet updates from a particular user in your home
timeline, click on a user’s profile.
– Next to the Following button, click the icon that looks like two
arrows—the same icon listed next to the Retweet button under
Tweets.
– Hover over the icon—it will say “Retweets from this user will appear in
your timeline.” Click the icon so the color changes from green to
white.
Source
https://support.twitter.com/entries/77606-what-is-retweet-rt

Best Practices: Retweets
• Twitter users are not able to turn off Retweets
completely—they may only unfollow
individual users.
• Retweets may be done from individual Twitter
apps.
• To undo a Retweet, click “Undo a Retweet”
underneath the Retweet.

Source
https://support.twitter.com/entries/77606-what-is-retweet-rt

Best Practices: Customized Backgrounds

• Benefits of a custom background
– Personalization and expression—show other Twitter users
what you’re interested in
– Additional info—add more information about yourself
than is allotted in the traditional bio to create personal
branding on your page
• How to do it
– Go to Settings, then Design, then Change background
image
– Add any image you’d like, as long as it’s less than 800k
• To optimize your image and prevent it from being covered up by
your Twitter profile, aim for an image that is 1,600px wide by
1,200px tall
Source
As of May 23, 2009
http://mashable.com/2009/05/23/twitter-backgrounds/
http://www.croncast.com/blog/1320/Twitter-background-guidelines-template-size.php

• Applications for customized backgrounds
– MyTweetSpace- http://www.mytweetspace.com/
– TweetStyle- http://tweetstyle.com/
– Free Twitter Designer- http://freetwitterdesigner.com/
– TwitBacks- http://www.twitbacks.com/
– TwitterGallery- http://www.twittergallery.com/
– Twitter Customizer- http://www.twittercustomizer.com/
– Twitpaper- http://twitpaper.com/
– Twitterimage- http://www.socialidentities.com/main.html
Source
As of May 23, 2009
http://mashable.com/2009/05/23/twitter-backgrounds/

Best Practices: Hashtags

• What is a hashtag?
– Hashtags help create trends and topics, making
Tweets containing that hashtag easily findable in
searches.
– Popular hashtags for the area you are in will show
up under the Trends section on the right-hand
side of the profile.

Source
As of May 23, 2009
http://mashable.com/2009/05/17/twitter-hashtags/


• Sites to gather hashtag data from:
• What the Trend?- http://www.whatthetrend.com/
• Twubs- http://twubs.com/
• Hashtags.org- http://hashtags.org/
• Tagalus- http://tagal.us/
• Twitter Search- https://twitter.com/#!/search-home
• Trendistic- http://trendistic.indextank.com/
• Monniter- http://monitter.com/

Source
As of May 23, 2009
http://mashable.com/2009/04/04/twitter-trends/


• Give your hashtags weight. Use them sparingly and
only when they can provide useful context.
• Explain your hashtag. If it’s something some people
will not understand, explain it in a Tweet before you
use it in other Tweets.
• To spread your hashtag, alert your followers or
Twitter user friends to spread it themselves with
their own Tweets.

Source
http://twitter.pbworks.com/w/page/1779812/Hashtags/


• If you are using a hashtag to promote an event or
brand, keep it short. Remember, you only have 140
characters for each Tweet, so keep the hashtag as
concise as possible.
• To spread the hashtag, alert Twitter followers to it
through social channels before the event.

Source
As of May 17, 2009

Best Practices: Gaining Followers

• Decide what types of accounts you’d like to follow.
Search for topics in the Twitter search box, and click
follow.
• Introduce yourself. Tweet at the account your following
with a reason you’re following, who you are and how you
hope to connect on Twitter.
• Find prominent followers by using Twellow.com. Twellow
separates accounts into topics and geographic
areas, with the most prominent accounts featured first.
• Entice users to follow your brand by offering rewards and
information found nowhere else through Twitter.

Best Practices: Interacting on Twitter

• To find other accounts that are interacting with you on Twitter, click the
@(yourname) icon. This will show you a stream of accounts that are
following you, mentioning you and Retweeting you. Show your
appreciation by publicly thanking those accounts with Tweets, introducing
yourself or finding a shared connection.
• Other users might mention your brand on Twitter without tagging your
account. To search for mentions, type your brand name into the search
box on the top of the page.
• Every Friday is Twitter’s “#followfriday”. To participate, choose Twitter
accounts you enjoy following and want to suggest to others. Type #FF or
#followfriday, followed by the @(account)’s you want to suggest to others.
• To add a Tweet to your list of Favorite’s, which alerts the Twitter account
whose Tweet you favored, click “Favorite” underneath the Tweet.

Best Practices: Twitter Parties

• A Twitter party is like a moderated chat room that is hosted through
Twitter. During a Twitter party, participants Tweet out their
chats, so the whole conversation is displayed publicly on each
participant’s Twitter feed. Twitter parties use hash tags to spread
themes and keep people clued in to discussions, and they’re a
useful tool in branding names and promoting products.
– What is the purpose/theme of the party?
• Get people involved before the party starts—send them free
samples of products they could win, send them questions to
think about to answer during, make them aware of any hash
tags and moderator Twitter handles they should know of.

• Invite Twitter users who fit the theme. Get the chatter going
before the party with Tweets and hash tag usage. Target
prominent bloggers and Twitter users who might spread the word
about your party or talk about it afterward.
– How will you get people to come?
• Entice people to come by drawing door prizes for people who
RSVP. Make the RSVP public, so that only people who have
displayed their RSVP on their Twitter feeds are eligible for the
prizes—which in turn helps promote your party.
• To get people to stay the whole time, give away your two biggest
prizes at the beginning of the party and the end of the party.
– Who will be the moderators?
• What will the moderators’ roles be in the party? Will they ask
questions throughout? Will they facilitate discussion? Or will they
monitor what other people are saying and respond to questions
asked by participants?

• Make sure moderators are paying close attention to the
discussions and are responding accordingly. Respond to as
many people as you can to make people feel like they’re a
part of the party, and write Tweets in a conversational way
so it seems more personal.
– What will the discussion be geared towards?
• What questions will you ask? What will you RT? How will you
get participants to talk to each other?
• Make the theme something people care about and will want
to Tweet about. Ask engaging questions that make people
think and make them want to have their voice heard and
participate in the discussion. Make it fun—it’s a party, after
all!

– What time of the day will the party be, and how
long will the party be?
• Make sure instructions on how to join are crystal clear
to users.
• Consider keeping it short and sweet—an hour is an
ideal amount of time to ask Twitter users to participate.
• Consider the audience. If the party is about a fun
product, make it after work hours. If it’s work-
related, make it during the day.


– What platform will you use?
• TweetGrid— http://tweetgrid.com/
– Allows you to create a customized grid with a link to send out to
party participants.
– Allows you to include a hashtag and Twitter name and see real-
time updates.
– Free.
• TweetDeck— http://www.tweetdeck.com/
– Allows you to follow as many different hash tags or accounts as
you want.
– Users can control speed at which messages refresh.
– Free.

• TweetChat—http://tweetchat.com/
– Allows you to enter a hash tag and see real-time Tweets containing that hash
tag.
– Only one hash tag is allowed.
– Users can control speed at which messages refresh.
– Free.
• Twubs— http://twubs.com/
– Allows you to enter a hash tag and see real-time Tweets containing that hash
tag.
– Only one has tag is allowed.
– Free.
– How will you keep the Twitter party momentum going?
• Write a blog re-cap of the party—what people learned from it, what
great points were brought up, cool new connections that were made.
• Announce when your next one is at the end of the party.
• E-mail participants with Twitter handles of moderators and how to
RSVP to the next party.

Best Practices: Organizing Your Followers
• For accounts that follow many other
accounts, utilizing Twitter Lists is
imperative, since it allows you to
organize your followers based on
certain themes and see custom Twitter
streams featuring those followers’
Tweets.
• To create a List, click on Lists, then click
Create a List.
– Name your List appropriately, then
choose whether you’d like other Twitter
users to have access to the List or prefer
it’s private.
– Go through the accounts you’re
following, and to add them to Lists, click
the head shot icon, then Add to List.

Best Practices: Promoted Tweets

• Promoted Tweets can be targeted to search results or to user timelines.
• Promoted Tweets features geographic targeting.
• Promoted Tweets targeted to search results appear at the top of the
results page.
• Promoted Tweets on timelines appear at the top or near the top of Twitter
users timelines.
• These may be targeted to both followers and to users similar to your followers.
• Promoted Tweets are priced on a cost-per-engagement scale, meaning
only Tweets that are clicked on, replied to, Retweeted or favorited must be
paid for.

Source
As of January25, 2012
http://business.twitter.com/advertise/promoted-tweets/

Best Practices: Promoted Trends and Accounts
• Promoted Trends
– Promoted Trends are displayed next to users’
timelines. Promoted Trends are branded
hashtags
– Promoted Trends aid in building mass
awareness, building buzz for launches and
events, and building up brands by association
to the Promoted Trend.
– Currently, Promoted Trends are in beta and
are only available to a small selection of
advertisers.
• Promoted Accounts
– Promoted Accounts are featured in users’
“Who to Follow” boxes, along with a button
to click to instantly follow.
– Promoted Accounts may be geotargeted.
– Promoted Accounts aid in gaining
followers, building up to an event or creating
brand awareness.

Source
http://business.twitter.com/advertise/promoted-trends/
http://business.twitter.com/advertise/promoted-accounts/

Best Practices: Enhanced Profile Pages

• Currently, a select group of
Twitter accounts have
access to enhanced profile
pages.
• Enhanced profile pages
allow accounts to add a
header image and feature
specific content.

Source
http://business.twitter.com/advertise/enhanced-profile/

Best Practices: Analytics

• Hashtags:
http://hashtags.or
g
– Search hashtags
and see the
Tweet, user
posting Tweet
and date


• Crowdbooster: https://crowdbooster.com/index/
– Targeted recommendations
• Better reach important influencers
• Create content that resonates with audience
• Send content at most effective times
– Insights about each message
• Interactive graph to show which Tweets are “working”
• Customize date range to understand impact of campaign
– Follower growth
• Customize date range
– Deep audience insights
• Uncover followers with high online influence


• Twitter Counter: https://twittercounter.com
– Free Stats:
• View weekly, monthly, or 3-monthly
• Graph of number of followers, and number of following
– Premium ($15 per month) – 1 account
• Basic Twitter stats
• Mentions and Retweets
• Exports for Excel
• Twitter Tracker – track brand, website, or any topic on Twitter
– Rate sentiment
– Get unique report pages
– Share insights
– Pro Stats Basic – $125/month with 5 accounts
• Premium features, plus download PDF reports
– Pro Stats Branded - $150/month with 10 accounts
• Pro Stats Basic features, plus branded reports and custom graph colors

Twitter Counter


• Simply Measured:
http://simplymeasured.com/freebies/twitter-
follower-analytics
– Export Twitter followers into Spreadsheet
– Required “Tweet” every time the report is pulled, or
$10 for report
• Plans start at $500 a month for reports
• Can request free trial
– Provides raw Excel data as well as charted data

• Twitter Advertiser Analytics
– All advertisers on Twitter gain access to Twitter’s
analytics systems.
– Promoted Tweets, Trends and Accounts
Dashboards display
impressions, Retweets, clicks, replies and follows.
– The Timeline Activity dashboard offers analytics
on each Tweet.
– The Followers Dashboard divides followers by
interests, geography, gender and engagement.

Source
http://business.twitter.com/advertise/analytics/

Twitter Advertiser Analytics

Source
http://business.twitter.com/advertise/analytics/

Case Studies: Aunt Chilada’s Twitter Party

• On Tuesday, November 29, Aunt Chilada’s Mexican food
restaurant, part of Arizona Grand Resort hotel, hosted a
Twitter party to promote sales of its holiday tamales and
reinforce the relationship between Aunt Chilada’s and
Arizona Grand Resort.
• Twitter users Tweeting about the party were encourage to
add on the branded hashtag #auntchiladas to their Tweets
to create buzz about the party.
• Twitter users were invited to the party through Facebook
and Twitter and prompted to join the party using
TweetGrid, a Twitter application that allowed users to see
all Tweets throughout the party.


The TweetGrid application used during the Twitter party

• The Twitter party had participants from both inside Arizona and
outside, including as far reaching as Ohio and New Jersey. Throughout the
hour-long digital party, the Arizona Grand Twitter account asked questions
about the holidays. Responders were entered to win free food from Aunt
Chilada’s. Also up for grabs was a great door prize: a 2-night stay at the
Resort. The party spread the Aunt Chilada’s brand by asking questions that
related to Aunt Chilada’s and by utilizing the hash tag #auntchiladas.
• The party yielded the following:
– 290 Tweets that contained the #auntchiladas hash tag, all of which
had a positive sentiment.
– Social Reach of 6,437 Twitter users were exposed to the Aunt Chilada’s
brand.
– Increase in Twitter followers for @ArizonaGrand.
– Offline conversion, including in-store traffic directly associated with
the party.

• Twitter Party: Sample Question

• Responses were also tailored to not only be genuinely engaging to Twitter
followers, but also to promote the Aunt Chilada’s brand and Arizona Grand
Resort.
– Twitter Party: Sample Responses

• Throughout the discussion, Twitter followers expressed their interest for
Aunt Chilada’s and Arizona Grand Resort themselves, broadcasting their
support to all their Twitter followers and further spreading the Aunt
Chilada’s and Arizona Grand Resort brand, as well as reinforcing the
relationship between Aunt Chilada’s and Arizona Grand Resort.
• Twitter Party: Sample Participant Tweets


• Key Insights
– Be genuine with your party Tweets. Don’t just spew
marketing speak—convey a genuine interest in your
Twitter followers and try to connect with them
personally.
– Offer up enticing prizes to encourage participation.
Create questions that relate to the prizes, and utilize a
branded hashtag during the party to continue the
buzz and make it a trending topic on Twitter.
– Keep the conversation going after the party. Continue
to interact with participants once the party is over.

Case Studies: Bonobos
• Bonobos, a men’s apparel brand, launched a sale of their
clothes exclusively on Twitter, calling the sale a “Twixlusive”
• For 24 hours, Twitter users were directed to purchase pants
at almost half the price. Before the deal officially went
live, Bonobos stipulated that 49 Retweets would be
needed—this was achieved within 10 minutes, with 80
Retweets within 8 minutes.

Source
http://business.twitter.com/optimize/case-studies/bonobos/

• To aid with promotion, Bonobos used
Promoted Tweets to announce the deal.
• The exclusive sale resulted in 1,200% return
on investment.
• Bonobos says the deal was 13 times more
cost-effective in cost per acquisition than
other marketing channels.
• The deal resulted in 100 first-time purchasers.

Source

• Key Insights
– Rewarding Twitter followers with exclusive deals is a
way to keep followers engaged and increase your
following.
– To build buzz about your promotion, don’t make it
official until it is organically spread by Twitter
followers—for example, ask for a specific number of
Retweets before unleashing the deal.
– If you’re going to do a brand promotion, make it a
great deal that your followers will be passionate
about.

Source

Case Studies: American Airlines Tweet to Win 30K Miles

• To celebrate the 30th
anniversary of its
AAdvantage
program, American Airlines
ran a Twitter contest offering
followers a chance to
become one of 30 people to
win 30,000 free airline miles.
• To enter, followers had to
register their AAdvantage
number on a
microsite, Tweet the
branded hashtag #Deal30
and follow the
@AAdvantage account.
Source
As of July 6, 2011
http://mashable.com/2011/07/06/twitter-campaigns/


• Within 1 week, the microsite gained
nearly 18,000 clicks via Twitter.
• The @AAdvantage account saw a 70%
increase in followers from the campaign.
• Retweets increased 43%, and the Deal 30
microsite gained more than 27,000
entries.

Source
As of July 6, 2011


• Key Insights
– Utilizing a branded hash tag during a
campaign helps to build buzz about the
campaign.
– To make a campaign worthy to your brand,
require participants follow your account to
enter and use a branded hash tag.
– Integrate Twitter into other digital marketing
outlets, such as microsites.
Source
As of July 6, 2011

Case Studies: Network Solutions and Go Granny

• Domain registrar Network
Solutions parodied Go Daddy girl
commercials with Go Granny,
“the original domain girl”.
• To aid with this promotion during
Super Bowl weekend 2011,
Network Solutions created a
Twitter account for Go Granny,
who hosted hour-long Twitter
sessions where she attracted the
attention of key social media
influencers. The “tweetcapades”
were aided by bloggers from
female-centric BlogHer.
Source
As of July 6, 2011


• In 5 days, the campaign garnered more than
3,500 Tweets and nearly 20 million impressions.
• As a result of the campaign, #GoGranny became a
trending topic in Washington, D.C.
• Network Solutions’ sales of the .co domain
increased by 500% during the campaign.
• To support the efforts on Twitter, Network
Solutions promoted the campaign on
Twitter, through blog posts, through an e-mail
blast, and through traditional media public
relations and a press release.
Source
As of July 6, 2011


• Key Insights
– Giving your brand a unique voice, such as a
risque grandmother, makes your brand stand out
in the social space.
– To ensure your Twitter campaign
succeeds, spread the word on other social
channels.
– To give your campaign power, partner with like-
minded social media experts, such as bloggers.
– To really make an impact, consider hosting
“tweetcapades” with specific topics or branded
hashtags.
Source
As of July 6, 2011

Case Studies: USA for UNHRC Tweetathon

• In honor of World Refugee Day 2011, USA for UNHRC
hosted a Tweetathon, part of a larger week-long
campaign, where prominent Twitter users Tweeted
constantly for an hour each utilizing the branded
hashtag #bluekey.
• People who saw participants’ Tweets were encouraged
to purchase a Blue Key pin or pendant in support of
refugees worldwide.
Source
As of July 6, 2011


• On the day of the Tweetathon, 1,524
Tweets featured the #bluekey hashtag; the
daily average was 50 during the entire
campaign.
• Traffic to the Blue Key website increased 169%
during the campaign.
• More than 50% of key purchases during the
campaign resulted from the Tweetathon.
Source
As of July 6, 2011


• Key Insights
– Tweetathons, like Twitter parties, propel hashtags into
the trending sphere because of their prominence.
– If available, enlist celebrities or prominent Twitter
users to participate in your campaign.
– Tweet with a purpose during Tweetathons. Make sure
Tweets are informative and beneficial to Twitter users
to avoid appearing spammy. Clarify the Tweets are
part of a Tweetathon by announcing that to followers at
the beginning of the campaign.

Source
As of July 6, 2011

Twitter Videos
• Twitter in Plain English-
http://www.youtube.com/watch?v=ddO9idmax0o&feature=player_embedded (March
5, 2008)
• Twitter Tutorial 2- Customized Twitter Theme Experience-
http://www.youtube.com/watch?v=IR0Tr1_5Lr0&feature=player_embedded (October
25, 2008)
• Twitter Tutorial- Getting Started-
http://www.youtube.com/watch?v=4YGp4cWdndc&feature=player_embedded
(January 6, 2009)
• Twitter Tutorial- Finding Followers-
http://www.youtube.com/watch?v=__yNcXWy9Wo&feature=player_embedded (April
1, 2009)
• Twitter Retweet Explained RT- http://www.youtube.com/watch?v=u-
PgDDpni_w&feature=player_embedded (April 12, 2009)
• Twitter: Top Twitter Tools Exposed and Explained at Lightning Speed!-
http://www.youtube.com/watch?v=UvVg8PtaGWs&feature=player_embedded (April
14, 2009)

Citations
• http://business.twitter.com/advertise/enhanced-profile/
• http://business.twitter.com/advertise/promoted-accounts/
• http://business.twitter.com/advertise/promoted-trends/
• http://business.twitter.com/advertise/promoted-tweets/
• http://business.twitter.com/basics/what-is-twitter/
• http://business.twitter.com/optimize/case-studies/bonobos/
• http://business.twitter.com/pdfs/Twitter-One-Pager-Local-Business.pdf
• http://www.croncast.com/blog/1320/Twitter-background-guidelines-template-size.php
• https://crowdbooster.com/index/
• http://freetwitterdesigner.com/
• http://hashtags.org/
• http://mashable.com/2009/04/04/twitter-trends/
• http://mashable.com/2009/05/17/twitter-hashtags/
• http://mashable.com/2009/05/20/twitter-personal-brand/
• http://mashable.com/2009/05/23/twitter-backgrounds/
• http://mashable.com/2011/05/26/twitter-advertising-infographic/
• http://mashable.com/2011/07/06/twitter-campaigns/
• http://mashable.com/2011/09/30/twitter-history-infographic/
• http://monitter.com/
• http://www.mytweetspace.com/

Citations
• http://simplymeasured.com/freebies/twitter-follower-analytics
• http://www.socialidentities.com/main.html
• https://support.twitter.com/articles/66885-i-can-t-follow-people-follow-limits
• https://support.twitter.com/entries/77606-what-is-retweet-rt
• http://tagal.us/
• http://trendistic.indextank.com/
• http://tweetchat.com/
• http://www.tweetdeck.com/
• http://tweetgrid.com/
• http://tweetstyle.com/
• http://twitaholic.com/
• http://www.twitbacks.com/
• http://twitpaper.com/
• https://twitter.com/#!/search-home
• http://twitter.pbworks.com/w/page/1779812/Hashtags/
• https://twittercounter.com
• http://www.twittercustomizer.com/
• http://www.twittergallery.com/
• http://twubs.com/
• http://www.whatthetrend.com/

Twitter Resources

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