Co-Creating Radical Social Innovation

Co-creating radical social innovation

@ Chain Reaction

Nick Jankel
nick@wecreate.cc
www.wecreate.cc

www.wecreate.cc
Wednesday, December 2, 2009

All together now

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What three words might your colleagues use
to describe you when you’re at your best?

What do you think might be your two most
developed collaborative innovation skills –
skills that help you to work together with
others to create change around you?

What one thing are you proud of having
achieved in your life that you created with
other people – and what did that teach you
about your potential?
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What is co-creation?

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The spectrum

Co-operation Collaboration Co-creation

Increasing potential
Decreasing control

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disintegration

Most collaborations and
co-creations are not
successful.

despotism
doldrums
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So why collaborate on social
innovation?

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Great discoveries and improvements invariably involve the co-
operation of many minds.

Alexander Graham Bell

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The Surui

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Re-amp.org

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Why are they so rare?

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Because our society is based on a
different understanding...

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Lupus est homo homini

Man is a wolf to man, not a man

Plautus, Asinaria
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Lupus est homo homini, non homo,
quom qualis sit non novit.

Man is a wolf to man, not a man,
when he has not yet found himself.

Plautus, Asinaria
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But there is good news...

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In the long history
of humankind (and
animal kind, too)
those who learned to
collaborate and
improvise most
effectively have
prevailed.

Charles Darwin

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We may not have a selﬁsh gene

Vampire bats
share their food
with those less
lucky - but those
who cheat don’t
get any in future.

Wilkinson et. al.

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We are designed to collaborate

Chimps and
infants both
instinctively help
adults without
reward or
training.

Frans de Waal &
Michael
Tomasello

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Altruism is hard-wired and fun

Altruism activates the
mesolimbic reward pathway,
a primitive part of the brain
that usually lights up in
response to food, drugs and
sex. They also activate the
subgenual cortex which are
intimately related to social
attachment and bonding in
other species.

Proceedings of the National
Academy of Sciences

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Trust is worth investing in

Trust is one of the
strongest known indicators
of a countryʼs wealth

A 15 percent increase
in the proportion of
people who think
their compatriots are
trustworthy raises per
capita growth by 1
percent for every year
thereafter.
Professor Zak

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Collaborations last

62 % of new co-ops are still
operating after 10 years

vs.

44 % for new private sector
businesses

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The network is (all) powerful
Your behaviours are
influenced by others in
your network far more
strongly than you might
think, even by people
you’ve never met. Obesity
may be influenced by your
peers more than by your
parents.

New Scientist, 2009

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What ideas from you past might you
have to let go of to collaborate
excellently?

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But...

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We have a been trained to be
competitive, self-interested and fearful of
collaboration.

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But we need to work together in every
area of life to overcome the challenges
facing humanity...

And we also need to think big.

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What is radical innovation?

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By the end of 2008, 10 million sold.

In a single year, netbooks had become 7 percent of the world's
entire laptop market.
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Why do we need radical social innovation?

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Most of the resources, money and ideas
to solve humanity’s greatest challenges
are out there.

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This is a
leadership
challenge... a
leadership
opportunity.

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In the world of large institutional networks we
face issues for which hierarchical leadership is
inherently inadequate.

This is the big difference of our world.

That’s why ‘becoming a real human being’
really is the primary leadership issue of our
time, but on a scale never required before.

Professor C. Otto Scharmer
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wecreate: The Toolkit

• Leadership coaching & training
• Peer-to-peer
• Scaleable, affordable, accessible
• Ultra low cost
• Keep the tools after

Builds collaborative and innovative
cultures one mind at a time

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WHO Unis, colleges

Government Professional bodies Private ﬁrms

Big Pharma

‘Supervision’

Psychiatrist / GP Analysts,
psychotherapists, Coaches, consultants,
counselors trainers

Ideas & tools
Drugs
Contract

Patient
WE THE PEOPLE Client

Priests, spiritual teachers, gurus

The Church etc.


Ruling assumptions
• You need to be an expert / professional to heal
• You need to have privileged / technical knowledge
• We all need a mentor / guru to grow
• Expert knowledge must be protected by the professions
• Being a professional is key to success and prosperity
• We live in a mechanistic world where we...
• Blame the brain for all our problems

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Freud was not a Freudian

Buddha wasn’t a Buddhist

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Towards doing collaborative innovation

The 6 steps

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6 steps for collaborative innovation

Enable
group ‘ﬂow’
Encourage
emergent
thinking
Develop
Co-create symphonics
visionary
win-win-
wins
Explore the
stakes
Foster
collective
intelligence

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Encourage
and support
growth

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Every collaboration helps you grow.

Brian Eno

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Cynicism aside, what are your deepest and
most noble aspirations for the world?

What one way do you think the world must
change to generate that?

What is the core driver of this happening?

What does everyone know about that?

Who might you need to work with the disrupt
those assumptions and create radical social
innovation?


Text

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