How to overcome your tendency to dilute your message by jumping on every "next big thing" social media platform... and what you can do right now in 12 steps to get back on track.
4. IâM HERE TO HELP
DO YOU REMEMBER YOUR
FIRST SCREENNAME?
HTTP://WWW.FLICKR.COM/PHOTOS/JULIAPATRICIAROY/3523389278/SIZES/Z/IN/PHOTOSTREAM/
5. STEP #1: BEG FORGIVENESS
YOUâVE ANGERED THE
TECH GODS.
HUG A GEEK.
HTTP://WWW.FLICKR.COM/PHOTOS/RICHEVENHOUSE/2542889550/SIZES/M/IN/PHOTOSTREAM/
6. STEP 2: CREATE A STRATEGY
Social Networks
23%
âOtherâ
34%
HOW MUCH TIME DO YOU
ACTUALLY NEED?
WHATâS YOUR GOAL?
Games
HOW DO YOU MEASURE IT?
10%
Entertainment
13% Email
Search IM Portals 8%
3% 4% 4%
7. STEP 3: REDUCE ACCOUNTS
HOW MANY ACCOUNTS DO
YOU ACTUALLY HAVE?
THE MOST IâVE HAD: 26
(BEFORE I LOST COUNT)
ARE ANY REDUNDANT?
DO THEY ALL WORK
TOWARDS YOUR GOAL?
WORSE: CAN YOU BE YOU
ON ALL OF THEM?
HTTP://WWW.FLICKR.COM/PHOTOS/TO-STEVE/168874939/SIZES/Z/IN/PHOTOSTREAM/
8. STEP 4: POST UPDATES
EFFICIENTLY
WHAT TOOLS ARE YOU
USING?
HINT: A BROWSER JUST
ISNâT GOOD ENOUGH.
HTTP://WWW.FLICKR.COM/PHOTOS/LAURAJO/4568372067/SIZES/O/IN/PHOTOSTREAM/
9. MORE COFFEE = MORE EFFICIENCY
SWEET, SWEET EFFICIENCY.
10. STEP 5: USE AGGREGATORS
ONE SOURCE
ONE POST
LOTS OF REACH
HTTP://WWW.FLICKR.COM/PHOTOS/PLACBO/2826724783/SIZES/Z/IN/PHOTOSTREAM/
12. STEP 6: HIRE HELP
BRUCE WAYNE HAS
ALFRED.
ELLEN HAS THE INTERNS.
WHY CANâT YOU GET SOME
HELP TOO?
HTTP://WWW.FLICKR.COM/PHOTOS/TROJANGUY/2933224898/SIZES/Z/IN/PHOTOSTREAM/
13. JUST TRAIN THEM FIRST...
(AND FOR GODâS SAKE DONâT JUST USE YOUR NEPHEW)
14. STEP 7: USE BETTER TOOLS
USE THE RIGHT TOOL FOR
THE RIGHT JOB.
ANY TOOL CAN BE
DANGEROUS IF USED
IMPROPERLY.
UNDERSTAND YOUR
AUDIENCE, WHERE THEY
HANG OUT, AND WHEN...
HTTP://WWW.FLICKR.COM/PHOTOS/44534236@N00/2877671422/SIZES/Z/IN/PHOTOSTREAM/
16. STEP 8: LIMIT EXPOSURE
WHAT IS YOUR TIME
WORTH?
HOW MUCH HAVE YOU
WASTED SO FAR?
HOW MUCH MORE ARE
YOU WILLING TO WASTE?
HTTP://WWW.FLICKR.COM/PHOTOS/NICMCPHEE/455279239/SIZES/Z/IN/PHOTOSTREAM/
17. STEP 9: CREATE REPORTS + GOALS
WITHOUT KNOWING
WHERE YOUâRE GOING,
YOUâLL JUST BE SPINNING
YOUR WHEELS.
CREATE AN EASY WAY TO
FIND OUT IF YOUâRE
WINNING.
HTTP://WWW.FLICKR.COM/PHOTOS/30911243@N00/2515717499/
18. STEP 10: MEASURE YOUR SUCCESS
USE YOUR REPORTS.
REALLOCATE YOUR TIME.
ACTION TRUMPS
PLANNING.
HTTP://WWW.FLICKR.COM/PHOTOS/DARRENHESTER/3989949630/SIZES/Z/IN/PHOTOSTREAM/
20. STEP 11: KNOW YOUR LIMITS
LIMIT IS NOT A DIRTY
WORD.
LIMITS CREATE
SCARCITY AND
OPPORTUNITY.
HTTP://WWW.FLICKR.COM/PHOTOS/ALEJANDRO_DAGNINO/2612315752/SIZES/Z/IN/PHOTOSTREAM/
21. STEP 12: SHARE WHAT YOU KNOW
IF YOUR FRIENDS ARENâT
UP TO SPEED, YOUâRE THE
ONLY ONE WHO CAN HELP.
HTTP://WWW.FLICKR.COM/PHOTOS/8889096@N05/4328088895/SIZES/Z/IN/PHOTOSTREAM/