1. 1 What is Marketing?

2. 2 You tell me. Write down what you think marketing is. In your own words.

3. 3 What is a Brand? Write down the first 5 brand names that come to mind.

4. 4 What does marketing have to do with brand?

5. 5 Why do we need marketing? Do we?

6. 6 Who is good at Marketing?

7. 7 Who is good at Branding?

8. 8 Why be good at both? What is good marketing without good branding?

9. 9 Marketing....

10. 10 -Marketing. Still sound simple? Target Test Social Internet Mobile Niche Database Direct Guerilla Grassroots Email B2B

11. 11 Market.

12. 12 You are a market for what kinds of products?

13. 13 Kotler: Says: Conventional marketing thought is changing, because markets are changing faster than marketing Why?: We have moved from the industrial economy to the information economy.... So - Businesses are increasingly global.... And - blurring of industry boundaries are rampant Meaning: It is more difficult to know who the customer is, where they live, what they are like... How to create and maintain a competitive advantage....what is a product and what is a service?....

14. 14 Kotler: The new marketing paradigm emphasizes: What does he say is challenging conventional marketing?

15. 15 Brand loyalty

16. 16 No longer treat customers only as “targets” But as long term “relationships”

17. 17 Next - Chapter 1