Date: 8th January 2014 Start time: 8.30am End time: 12.30pm Region: Dublin Speaker: Paul Barnwell, Harvest Resources, Frances Jones, Image Matters, Simon Morton, Eyeful Presentations, Niall Devitt, Tweak Your Biz Venue: The UCD Michael Smurfit Business School, Blackrock. Co. Dublin The Sales Skills Series continues in January with four more top trainers exclusively for members of the Sales Institute. The Sales Skills series provide practcal training in a range of key skills relevant to sales professionals and these events are exclusive to Sales Institute members who can attend free of charge. Taking place in the UCD Michael Smurfit Graduate Business School, this event provides a great opportunity for you and your team to develop your knowledge and understanding of certain key skills relevant to sales professionals. The January workshop features four top trainers who will focus on the following topics: - Maximising Customer Value, - Personal Branding and Networking, - Effective Sales Presentations and - Using Social Media for lead generation. How to use Social Media to Kick-Start Your Lead Generation In 2014 Niall Devitt, Co-Founder, the Ahain Group and Tweak Your Biz Niall Devitt co-founded TweakYourBiz.com (formally Bloggertone.com) in 2009, an international, business community and online publication which was acquired by SmallBizTrends in 2011. He is currently CSO and Co-Founder of the Ahain Group where he advises organisations on how to implement social (media) business strategies. In his presentation, Niall will discuss how sales professionals can utilise social media to help generate new sales leads and increase your pipeline.

1. How to use
Social Media to
Kick-Start Your
Lead Generation
In 2014
Niall Devitt

2. Are you
still an
Island?

3. We’re
connected
like never
before

4. We’re
connected
like never
before

5. They are!

6. Even he is 

7. But what
about the
Decision
Makers?

10. Home
Work

11. The Social Business Model
“Businesses move from liking to leading
when they look beyond social media to see
how social technologies drive real
business value. From marketing and sales
to product and service innovation, social
is changing the way people connect and
the way organisations succeed”

13. The Social Customer

14. “Social Selling is no longer an
option, it’s a necessity”

16. So Let’s Look At 3 New Sales Tools

17. Tools: Blogging

19. Blogging
1. Define Your Audience
2. Keyword research/SEO
3. Create Great Titles
4. Offer Value
5. Create Thick Content
6. Format for the Internet
7. Post Consistently
8. Promote on Social Media
9. Allow, Ask For and
Respond to Comments
10. Learn from the
Analytics
1. Try to Write for Everyone
2. Forget about SEO
3. Spend 5 seconds on Your
Titles
4. Write Ads/Spam
5. Create Very Short Articles
6. Format for Traditional
Media
7. Post Inconsistently
8. Forget about Social Media
9. Ignore Comments
10. Ignore your Analytics

20. Tools: LinkedIn

22. LinkedIn
1.
2.
3.
4.
Complete your Profile
Set your Unique URL
SEO on Your Profile
Connect with your Existing
Network
5. Post Regularly
6. Create Personalised Introductions
7. Join and Partake in Relevant
Groups
8. Familiarise yourself with the
Search Functions
9. Seek out Careful and Genuine
Introductions and Recommendations
10.Add Your LI Profile to other
Marketing Collateral
1. Have an Incomplete Profile
2. Use the LinkedIn generated
URL
3. Forget about SEO
4. Ignore your Existing Network
5. Post Infrequently
6. Use the Standardised Intro
7. Ignore LinkedIn Groups
8. Auto connect to Twitter
9. Ask for intros and
recommendations without
consideration
10.Forget to add your LI
profile to E-mail signatures,
POS materials etc.

23. Tools: LinkedIn/Twitter

25. Twitter
1. Complete your Profile
2. Set your account to Public
3. Follow Selectively
4. Follow Competitors
5. Engage/Respond/Retweet
6. Take conversations offline
7. Use for PR. Ie. Connect with
journalists etc.
8. Send personalised DMs when
people follow you
9. Use Hashtags and Twitter
chats
10.Use Twitter for Customer
Service
1. Have an Incomplete Profile
2. Make your account Private
3. Follow Everyone
4. Follow No One
5. Broadcast
6. Obsess over the number of
followers you have
7. Auto connect to your
Facebook or LinkedIn
8. Send auto DMs when people
follow
9. Use the @function to spam
10.Tweet anything you would
not want your boss to see

26. Niall Devitt
www.linkedin.com/in/nialldevitt
@NiallDevitt
www.AhainGroup.com
www.TweakYourBiz.com
http://www.slideshare.net/NiallDevitt1
/how-to-use-social-media-to-kickstart-your-lead-generation-in-2014
Happy New Year!