2. Introduction
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3 out of 5 World’s Top web sites are search engines
Roughly 15% to 20% of qualified traffic of major classified portals comes from aggregators…
…and growing
3. We are an aggregator or meta- search engine for classifieds:
Cars
Properties
Jobs
¿What content do we index?
Property Portals
Car portals
Job Boards
General Classifed Sites
Press Classifieds
Multi-Publication platforms
¿What is Mitula?
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4. Mitula is international
Europe
37
14
countries
languages
Spain, UK, Italy
France, Germany, Netherlands, Portugal, Belgium, Austria, Russia, Switzerland, Poland, Romania, Turkey
Americas
+40
Million
Monthly Visitors
+180
Million
Ads Indexed
+10K
Portals
Partners
KPI’s Mitula Q3 2014
U.S., Canada, Mexico, Chile, Brazil, Argentina, Colombia, Peru, Venezuela, Ecuador
Asia-Oceania
India, Australia,
N. Zealand, Hong Kong, Malaysia, Singapore,
Philippines, China, Indonesia, Arab Emirates, Pakistan
Africa
Morocco,
South Africa
Mitula is amongst the world leaders in vertical search for classifieds, having partnership agreements with key portals in 5 continents.
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5. Drive traffic to your web
Mitula sends click-through quality traffic from our search results to the ad detail page on partner’s web site
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In countries where we have reached significant presence we generate millions of click-outs per vertical per month to our reference partners’ web-sites.
6. ¿How do we get traffic?
Diversity
Mitula Search
Qualified Users
Partner Portal
Search Engines
SEM
Banners
Links
Direct traffic
Affiliates
Social Media
Blogs
Referrals
Quality traffic
Experts
We find quality traffic that is truly additional from a well diversified portfolio of sources
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7. What is our traffic like?
>60%
Most of our traffic
2 -5%
12 -18%
Get new Leads
Competitive
CPL’s
Page views
5 - 8
On average
Customization
options
On average
Landing pages
Time sessions
More new users
Good Conversion
ROI
Competitive CPC
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Based on traffic performance and adjusted to partner’s needs
4-5min
8. Key factors
Mitula generates additional quality traffic sending users / customers to partner portals.
Mitula propagates partner content, attracting new users to their site. These users would be hard for them to get otherwise.
Additional traffic
Disseminate content
Mitula is an aggregator, not a publisher nor a portal or multi-listing platform. We do not interfere with publishers / portals work and mission: we complement and add value to it.
Aggregator
Mitula helps internet users,
making their search easier and more efficient, accelerating their access to relevant information and hence increasing conversion potential at portal’s ad detail page.
Assist online users
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9. How to get listed in Mitula?
Send us your feed
We load your feed
We test feed
We notify you when it is live
-
Via URL or FTP -RSS not accepted -Formats: XML, CSV, Google Base, etc..
- UTF-8 Codification
- XML Snapshot o full load preferred
Daily updates
We will send you an email with a link to your ads listed in our index
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Note: all fields in the feed should be filled in, the more detailed and profuse information the better.
Description tag or Content is key.
Good content will improve your position in
listings and get you more clicks and leads.
10. Designed for the user
Filters for advanced segmented search
Specific Semantic search in Mitula
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11. Preferential positioning
Priority Organic Indexation
Free organic Indexation
Relevant sponsored positions on top of the pages. Extra push on organic results lists above free listings
Get more contacts and leads. Prioritized listings generate 5 to 10 times more clicks
Obtain more and better traffic than competitors
Branding options: you will be perceived as more relevant by users
Excellent showcase, we will expose more of your ad stock in highlighted positions.
Free indexation in mitula search results and free quality traffic sent to partner site.
Positioning on fist pages not guaranteed.
Free organic ads appear after priority paid indexation ads.
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12. Mitula provides price stats based on the largest market data overview and analysis, both for properties and cars.
i.e. Property price data:
Market Intelligence:
Average price
Buy or Rent
Last 6 months
By city
Price per sqm2
Price per City
Per type
By property type
Buy or rent
By city
Highest / lowest
Incr./Decrease
By city By region
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By city
By region
Buy or Rent
Last 6 months
By citiy
Buy or Rent
Average price & per sqm2
By city
13. Partnership Options
Agreed Partner
Active Partner
Elite Partner
We provide feed guidance
Free indexation
Free publishing
Free qualified traffic
Total control over your
indexed content
Option to become Active
Partner and buy banner
display space.
Minimum Guaranteed traffic
Dedicated Account manager
Access higher traffic levels
via CPC agreements*
Access visibility packages,
sponsoring and priority
branding products
Access click traffic stats
Daily feed updates
Includes Agreed Partner
Plus professional pack:
Preferential access to
premium traffic packages
Special Agreements:
More traffic guaranteed
Long term campaigns
Branding options
Recommended portal at
“publish your ad” section
Insert banner + Logo on
Mitula mail alerts.
Millions sent daily, get more leads
Includes Active Partner
Plus unique advantages:
*CPC level based on traffic demand and availability, feed quality and quantity.
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FREE
4.000 €
Up to
4.000 €
From
14. Contact us
Ngan Ha:
Mitula Classified Regional APAC.
2231 Molaves Building
Chino Roces, Makati, Manila
Philippines 1124
+63 927 475 5265
ngan@mitula.com
Skype: ngan_mitula
www.mitula.com
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