1. NextWorks Launches the Content CapsuleTM
Interactive Content
Marketing Solution for the Web and Mobile
Austin, TX, March 7, 2013… NextWorks, a visual engagement production and
distribution company, has launched the Content CapsuleTM
interactive content marketing
solution. Company CEO Tim Bahr says the product is designed to provide an agile, fast
and cost-effective solution to deliver multiple forms of content across owned, earned,
paid and social media on the web and mobile platforms.
“The Content CapsuleTM
packages videos, images, documents, transactions and other
content into highly sharable and interactive self-contained units,” said Bahr. “Capsules
allow marketers to tell their stories in a highly creative, informative and interactive
manner. Viewers can access progressively more in-depth information and make a
decision or transaction without leaving a sponsor’s content.”
View the NextWorks Content CapsuleTM
here: http://www.nextworks.com/nextworks-
capsule/
“We see the Content CapsuleTM
as a breakthrough in story telling, or what we like to call
StorytizingTM
,” said Bob Pearson, Digital Industry Thought Leader and Author of Pre-
Commerce. “It doesn’t make sense to spend resources to drive people to a website or
social channel, when you can creatively package content for specific audiences and
deliver it directly to your customers. We are decreasing focus on clicks and increasing
focus on relevance.”
Content Capsules can be embedded in websites, blogs and paid media. Every
interaction with each piece of content is monitored and measured. Insights drawn from
analytics can be used to update capsules in real-time while they are in distribution.
“Picture programming thousands of screens across the digital ecosystem – the web,
mobile, social - in direct response to audience interactions, with little or no strain on your
internal IT department,” said Bahr.

2. About NextWorks
NextWorks is a next generation visual engagement company that creatively produces,
packages and delivers multiple forms of content on unique interactive platforms. The
company’s distribution platforms are designed to provide viewers all information
necessary to understand client stories and take desired actions, without leaving client
content. All interactions with every piece of content are monitored and measured. Data
collected is used to update and enhance content while in distribution, guide production of
future content and provide the client with the ability to build their own media network
over time. www.nextworks.com
Media Contact
NextWorks
Mary Louise McCarroll, 646-253-8183
mmccarroll@nextworks.com