Men Vs. Women eCommerce Infographic and Online Spending and Online Shopping

1. MENVS.
WOMENE-Commerce Trends
$$$$$$$$$$ 58%42%
12
6
39
Some products cater towards a specific gender.
Others cater to both. We dug up some facts and tips
to keep in mind when talking to males and females.
Women
account for more
eCommerce
sales
10 MIN.14 MIN.
$68 $52
AVERAGE ONLINE PURCHASE PRICE
AVERAGE TIME TO COMPLETE PURCHASETIME OF DAY MOST PURCHASES ARE MADE
12-1pm
7-8pm
WOMEN ARE MORE LIKELY TO
USE SOCIAL MEDIA FOR DEALS
MEN ARE MORE LIKEY TO USE SOCIAL MEDIA
TO SEARCH AND COMPARE PRODUCT INFO
62% 50% 44% 50%
=
80% 79%
60% 60%
74% 77%
PRODUCT PRICE
FREE SHIPPING
OVERALL PACKAGE
26% 35%
8% 14%
65% 55%
DISCOUNTS
MARKETING EMAILS
COUPONS
%
><
62%
72%
5%
25%
17%
18%
0 10 20 30 40 50 60 70 80
USE OF SOCIAL MEDIA FOR COMMUNICATION
14% 18%
MOST LIKELY TO COMPLETE MOBILE TRANSACTIONS
Product Brand
E-COMMERCE HABITS
Men and Women
are influenced by
different ecommerce
retailer tactics.
Men tend to
search by product
while women
search by brand
Men like to study all
the details and acquire
info on a product while
women quickly view a
product and move onto
the next interesting
thing
Men are more likely
to shop for hardware
products while women
tend to search for
apparel and accesories
MA+EB
Sources:
http://dailyinfographic.com/men-vs-women-online-shopping-infographic
http://www.practicalecommerce.com/articles/3222-BehavioralDifferences-Between-Men-and-Women-Influence-Shopping
http://ecommercerules.com/male-shopping-gabits-versus-female-shopping-habits/
http://www.pfsweb.com/blog/understanding-gender-and-ecommerce/
http://smallbiztrends.com/2013/08/male-vs-female-shopping-behavior-survey.html
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